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What can you learn from AI, gamification, and exergaming in sports? ➡️ https://lnkd.in/daaDXsxS AI is transforming the sports industry, offering opportunities for innovation, efficiency, and improved user experiences. Exergaming, the fusion of fitness and gaming, is redefining how we engage with exercise, with platforms like THE TRCK GmbH leading the charge. By incorporating gamification—elements like rewards, leaderboards, and social challenges—exergaming turns fitness into an exciting, community-driven experience, helping to combat inactivity and motivate users. Alexander Zverev is already using VR and neuroathletic training with IMPROVR to gain that extra edge. But it doesn't stop there. AI-powered wearables are revolutionizing training by offering personalized data, though experts like Prof. Dr. Peter Düking warn that data quality still needs improvement. Tackling global inactivity through digital fitness solutions and AI innovations will unlock new possibilities for brands in sports, health, and retail. Tobias Matern from Amazon notes that AI will enable organizations to eliminate unproductive processes, leaving more time for creativity. Meanwhile, Greg Nieuwenhuys, CEO of Mammut Sports Group AG and Wattbike, emphasizes that AI is not a threat but a tool for better designs, customer insights, and efficiency across all business areas. The question is: How will your brand embrace this shift? #ArtificialIntelligence #AI #SportsTech #Innovation #FutureOfSports #ISPO

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