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Has the 1997 Aqua song Barbie Girl, long forgotten, played in your head now in the past weeks? Yes? Not surprising. It has been streamed over 10 million times since July and included in 1 million+ TikTok videos over the past month following the movie Barbie’s popularity. Perhaps, the most recent testimony to sonic branding at work! Many consumer-facing brands get how this works and have been working it to their advantage over the years. B2B brands, for the most part, are catching on to its potential.   In reality, whether B2C or B2B marketers, we are simply B2H marketers – businesses marketing to humans. And it makes so much sense, that to differentiate our brands, we appeal holistically to the human senses to make the experience of our brand more immersive and memorable. Sonic brand signatures can certainly help here. That’s the thinking that led us to launch the Infosys sonic identity today. When strategically crafted, sonic branding can help stakeholders to connect with a business at a much deeper level by evoking emotions and memories that strengthen brand recollection. Our sonic identity is designed to cue the very purpose of the Infosys brand – ‘to amplify human potential and create the next opportunity for people, businesses, and communities’. The Infosys signature tune has been conceptualized to signal that sound of opportunity. To mark the launch of our sonic identity and demonstrate, in a very personally fulfilling way, how the sound of Infosys can translate into the sound of opportunity, we also extended an invitation to our stakeholders to engage with our sonic brand on the Infosys website – by playing the Infosys tune to uncover digital learning opportunities for thousands of young learners. Go ahead and play the Infosys sound here: infy.com/457aW4s. We would love for you to also take a listen as our employees play out our sonic landscape.   #InfySoundofOpportunity #ForwardwithInfosys #navigateyournext

#Indian #Tech Giants Shine on the Global Stage - three of India's top tech companies ranked among the world's 100 most valuable #brands India's technology sector has been making waves globally, with several homegrown companies emerging as world-class players. According to recent reports, three major Indian tech firms - TCS, Infosys, and Airtel - have been ranked among the top 100 most valuable brands in the world   - #TCS secured the 46th spot, cementing its position as a leading global IT services brand - #Infosys made the list for the 3rd consecutive year, ranking 74th and showcasing its commitment to digital transformation - Telecom giant #Airtel claimed the 73rd position, demonstrating the strength of Indian brands in the global market. This is a proud moment for the Indian tech ecosystem It's a testament to Indian companies' #innovation, #talent, and global #competitiveness As we continue to see Indian brands rise on the world stage, it's an exciting time to be part of this dynamic ecosystem What do you think about the performance of these Indian tech giants? If you want to find other news like this, don't miss out on tomorrow's monthly digest #IndianTech #GlobalBrands #TCS #Infosys #Airtel #KantarBrandZ Francesco Onkar Silvia Giuseppe Riccardo

Transforming Marketing in the Digital Age: Accenture Song Leads the Way! 🚀 Dive into Everest Group's latest assessment uncovering the dynamic shifts in marketing strategies as technology advancements reshape the landscape. From generative AI to Web3, we explore how Accenture Song pioneers innovative Customer Experience (CX) solutions. #CX #Innovation #AccentureSong #CMO #Growth Steve Kerho Matt Dobbin

At Sonepar India, we understand the importance of knowledge sharing sessions in fostering innovation and professional growth. To accelerate this learning culture within the organization we launched a concept called "Human Library". It's a virtual platform where Soneparians gather to share and gain knowledge from our inhouse subject matter experts on Diverse topics. These gatherings serve as powerful catalysts for innovation, collaboration and professional growth. Recently, we conducted couple of virtual sessions like a) Mission for Chandrayan 3 b) Teacher's Days Celebration c) Effective Communication Skills d) Diversity & Inclusion. We're committed towards a culture where every voice is heard, and every individual is valued. The sessions are extended arms to showcase our Inclusive practices. Embracing D&I is not just a matter of compliance, it’s a path towards innovation, engagement, and success. Where knowledge is the foundation, these sessions create a culture of learning, collaboration, and creativity that can propel organizations and individuals to new heights. Whether you're part of a large corporation or a small community group, consider the power of knowledge sharing sessions to unlock the full potential of your collective wisdom. #knowledgesharing #Diversity #Inclusion #Employeeconnect #Soneparindia Seema Ahluwalia Priyanka Gupta Sangeeta Mazumder _Human Resources Shweta Malviya Udyam Dhankhar Vijay Singh Dev Sudhish Nair

3 Indian technology companies ranked in world's 100 most valuable brands TIMES OF INDIA: TCS and Infosys – India’s first and second largest IT services companies (respectively) – have been ranked among the Top 100 most valuable brands in the world. Telecom giant Airtel has also made it to the list, which is led by tech giants Apple, Google, Microsoft and Amazon. According to the Kantar BrandZ Most Valuable Global Brands Report 2024, TCS has captured the 46th spot in the list with Airtel and Infosys sitting at 73rd and 74th spots, respectively. The list also has HDFC Bank on 47th spot – just below TCS. https://lnkd.in/gGjfC83W Download the TOI app now: https://lnkd.in/dqzRmsU

Godrej Infotech Ltd - OTG Marvels Event 2023 The two-day event at Godrej Infotech Ltd (GITL) witnessed some insightful presentations by eminent speakers and industry experts. The key takeaway of the event is, in today's digital age, IT infrastructure plays a pivotal role in the success of businesses. It serves as the backbone that supports the flow of data, communication, and technology across organizations. An efficient and reliable IT infrastructure is essential for companies to stay competitive, scale operations and adapt to evolving technological trends. #godrej #godrejinfotech #itinfrastructureevent #infrastructretech #itstrategy2023 #digitalage #digitalbusiness #technology #technologytrends Kingshuk Chatterjee Ajit Awasare Vaishali Raj Shiva Unnikrishnan

Digital Commerce continues to be a top vehicle for all of us. But, getting it right can be tricky. Take advantage of these key insights to Save to Invest to Grow your business! #eCommerce #DigitalMarketing #IncreaseSales #increaseprofits #MarketplaceSuccess

Dive into our event highlights to relive the inspiring moments at Ascension 2024 - The Converging Frontier. A big thanks to all who participated in the discussions on the future of technology. Together, let's keep pushing the boundaries of innovation and shaping our digital future. Until next time! #Ascension2024 [Video Description: Display of the Ascension 2024 and the "Greater Than" Accenture logo props are shown, setting the stage for a dynamic gathering. Clips of people having conversations and exploring various tech demos. The host welcomes everyone to the event. Various clips of featured speakers on stage share their insights and engage with the audience. Many people pose and sign the "Greater Than" symbol of Accenture using their left hand. More clips of featured speakers on stage sharing insights. Various leaders from different organizations stand in front of the Ascension 2024 and the "Greater Than" Accenture logo props, sequentially saying, "Let there be change, Selangor maju bersama teknologi, Ascension 2024, Ascend with us, Ascend with security, Rise with Accenture." White background appears with the Accenture logo.]

In today's hyper-connected world, reaching global audiences demands a nuanced approach. Crafting successful global #digitalcampaigns requires more than a one-size-fits-all strategy—it's about striking the perfect balance between hyper-regional relevance and operational efficiency. Jahi B. Garrett, Infosys Equinox, shares tips and strategies on how brands can localize their international #ecommerce campaigns using Infosys Equinox Digital Commerce and Marketing Operation solution with over 40% cost savings. Read the POV to know more: infy.com/3VlGqQw #HumanCentricCommerce #ComposableCommerce #MarketingOperations #DigitalMarketing #InfosysEquinox

#Infosys, had been managing the systems and workings of global enterprises, steering clients to navigate digital transformation powered by cloud and Artificial Intelligence, since 1981. The company as a software bellwether and undisputed global leader in tech outsourcing truly lived its purpose as a #techbrand. Yet, as a global leader in next-generation digital services and consulting, it faced a typical business-to-business (B2B) challenge to make itself memorable to a plethora of stakeholders. To better engage its younger staff and business stakeholders, Infosys embarked on a major brand #journey (#Sonicbranding) that could lead to brand #differentiation and #recall following the footsteps of Mastercard, Singapore Airlines, and its homegrown rival HCL Technologies. Infosys believed that the new Sonic brand signatures would #help #stakeholders #connect with the business at a much deeper level strengthening the brand recollection. Infosys expected the new Sonic branding to build an emotionally resonant identity in tune with its #coreidentity and brand purpose. With a strong Sonic identity in place, would Infosys be able to find its rhythm of success and build brand loyalty?