I believe that adding mascots to your branding matters. It's not just about standing out in a competitive sense; it is adding a character that is better perceived by many of us, thus making a better connection with people and a powerful way to showcase and deliver your values.
That's why #Palark now has Pal, an adorable platypus that reminds us of the fascinating story of this unique species: "In 1799, the first scientists to examine a preserved platypus body judged it a fake made of several animals sewn together." (Wikipedia)
When we thoroughly explain to our potential customers how our DevOps & SRE as a Service works and what we actually do, they are often astonished by the scope of our functions and responsibilities*. I guess some of them might even suppose our service is a fake made of several IT teams sewn together… 😆 Luckily, later, while working with us, they can see this all is for real 😎
Let's say Hi to Pal then!
* We had a blog post overviewing our offering in terms of the DevOps Team Topologies paradigm: https://lnkd.in/gBvd6Yzk
Today is the day of unveiling our mascot! 🥳 Meet Pal, a quick-witted platypus capable of handling any real-life incidents smartly and effectively 🔥 Come to the #Palark’s booth at #ITTage to get to know awesome Pal and our team!
Graphic Designer & Project Manager | Creative Solutions for Print and Digital Projects
6moITC is a top notch firm to partner with and I hope the opportunity to collaborate with you in the future presents itself.