Doug Marshall’s Post

What defines luxury in today’s hospitality industry? Is it still rooted in opulence and material wealth, or has it shifted toward something deeper and more meaningful? In the modern hospitality landscape, particularly within boutique hotels, the notion of luxury has transformed significantly. The days when luxury meant only material excess and grandeur are fading. Today’s travellers, especially the new generation, are more interested in experience over extravagance, with a distinct focus on meaningful engagement. This shift reflects a deeper understanding of what true luxury is: one that prioritises authenticity, individuality, and connection. One of the most powerful ways to create this type of luxury is through sensory design. It’s not just about how a space looks; it’s about how it makes you feel. Sensory design taps into the non-visual senses to craft unforgettable experiences, from soundscapes that calm to scents that evoke nostalgia, and tactile elements that ground people in the environment. Neuroaesthetics—the study of how our brains respond to aesthetic stimuli—plays a significant role in this transformation, helping designers create spaces that enhance well-being, belonging, and even community. Additionally, understanding scarcity in today’s world reshapes our approach to luxury. While material wealth once symbolised status, in the modern era, time, privacy, and self-connection are the new luxuries. Boutique hotels are particularly well-suited to offer these elements, providing spaces that not only act as a retreat but also help guests reconnect with themselves and their surroundings. At Kevin Haley Studio, we embrace this shift. We focus on creating narrative-driven environments where every design element contributes to a coherent story. Whether it’s a striking use of colour, a form that tells a historical tale, or the texture of materials, we aim to create spaces that resonate with users on an emotional level. The goal is not just to provide a beautiful place to stay, but to offer a journey—one where guests feel a deep connection to both the space and themselves. I’ll be delving into these concepts at the London Design Festival during our panel, Crafting Atmosphere: The Art of Sensory Design in Boutique Hotels. I’m eager to collaborate with experts like Doug 🔊 Marshall (soundscapes) and Star Xing Sun (fragrance), as we explore how sensory design enhances guest experiences and sets boutique hotels apart in a competitive market, crafting environments that speak to both the senses and the soul. If you’re interested in joining this discussion and discovering more about the future of hospitality design, you can secure your spot here. https://lnkd.in/ex_Ne-uF #SensoryDesign #BoutiqueHotels #HospitalityDesign #Neuroaesthetics #WellbeingThroughDesign #LondonDesignFestival #KevinHaleyStudio

Now open!!! Four Seasons Resort Mallorca at Formentor welcomes guests, introducing new chapter for the storied destination and historic landmark After thoughtful restoration and the addition of numerous enhancements, a long-time European summer favourite debuts as new Four Seasons experience In the heart of a vast private estate with carefully restored gardens, seaside woodlands, rugged cliffs and secret beaches, a former hideout for the glitterati has reemerged as a sustainable and soulful luxury holiday destination that retains its glam-chic charm. Welcome to the inaugural season at Four Seasons Resort Mallorca at Formentor. Congrats Estreya Gosalbez and team - Cant wait to see you in October !!! Four Seasons Hotels and Resorts

Did you see this?! Things got heated during the Women's Beach Volleyball final between Brazil and Canada on Friday. Words were exchanged at the net, the ref got involved, and then... The DJ played "Imagine"... And all was right in the world again. The next time you're having a heated conversation at work or elsewhere, make sure you have John Lennon's "Imagine" cued up ready to go! #PopCultureInspiration #music #Olympics

What an incredible weekend at Audi presents Wilderness! We were thrilled to be the official headline partner of Wilderness Festival, creating an unforgettable experience filled with music, creativity, and adventure. From the vibrant Wonder Parade featuring the stunning, all new, fully electric Audi SQ6 e-tron to the serene moments in the Audi Haven, it was a pleasure to share this wild journey with all of you. #Audi #ThisisAudi #AudixWilderness

Wu-Tang Clan's Hip-Hop Residency at Virgin Hotels Las Vegas is revolutionizing entertainment in the city! Dive deep into the interview and property tour with President Cliff Atkinson to experience the evolution of Virgin Hotels Las Vegas. 🎤🤠 Check it out here: https://lnkd.in/e_PJBj8Y #WuTangClan #LasVegas #MusicMix