IW Group Inc.’s Post

With the news that Ascential has acquired Effie Worldwide to become a stand-alone initiative within Cannes Lions International Festival of Creativity, there is further evidence that awards in the advertising sector are beginning to be held to higher scrutiny by those who invest heavily in entering. 🦁 🏆 “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth," explains Philip Thomas, CEO of Ascential. Proving return on investment is something marketers are constantly being questioned about, and that is reaching as far as the plethora of industry accolades that always seem to be handed out. Entries into the Effectiveness category for Cannes Lions this year hit an all-time high too. Dani Gibson spoke with industry executives to understand how and why the perception of industry awards are changing and what they mean to different people. Thanks to Simon Cook, Laurent Simon, Matthew Waksman, Susie Walker, Pablo González de la, Guy Melzack and Brent Nelsen for sharing their thoughts too. I shall paste the URL in the comments below for you to read via Creative Salon Worldwide for free. 👇 #CannesLions #Effieawards #advertising #marketing #business #awards

Why have some of our agencies chosen to join The GO! Network? 1.) Brand Profile – we engage & work with brands exclusively in their space, whether that be industry, sector or cultural fit/feel 2.) Complement Existing New Business Efforts – grow the agency via a new and additional revenue stream 3.) New Client Exposure – access pitches outside of the norm 4.) Remove Frustrations – utilise a streamlined process to remove pain points/barriers from previous ‘pitch frustration’ #agencynewbusiness #agencies #brands #newbusiness #pitches #marketing

Dating and pitching have a lot of similarities (no, seriously, they do)! Wanting to make an great first impression agencies will roll out their best and brightest as well as booking expensive locations and catering... Starting to sound familiar? Initially that first date can go really well and you may think they're the one. But as many of us know, red flags can take time to appear. Check out this blog where Chief Glow Emma Harris shares her thoughts on what a healthy agency-client relationship looks like⬇️ https://lnkd.in/ehDvRTpy #brandmarketing #brandstrategy #marketingagency #marketing

Mark your calendars! Stay tuned for an informative panel on March 14th featuring speakers from other brokerages in Forbes Global Properties network, including President of the Keyes Company, Christina Pappas. For the Zoom Link DM Liz Nunes our Chief Brand Officer. #ForbesGlobalProperties #SouthFloridaRealEstate #LuxuryRealEstate #RealEstateExcellence

Loving examples of bold and authentic branding from this webinar #branding #marketing

Dreaming big but budgeting small can feel like trying to win a race with a flat tire. 🏎️💭 For an automotive event manager, the challenge of an inadequate budget for your grand idea is a common speed bump. The key is to prioritize. Identify the core elements that will have the greatest impact and focus your budget there. 🎯💰 Think creatively – partnerships with sponsors, digital marketing over traditional methods, and negotiating with vendors can stretch your budget further without compromising the quality of your event. Remember, a lean budget doesn't mean a lesser event. It's an opportunity to innovate and shine. 🌟🛠️ #EventPlanning #BudgetManagement #AutomotiveEvents #EventProTips #EventsByAllie

It’s more important than ever to trust that your brand—AND your event portfolio—are in the right hands. That’s why we work to earn your trust as your strategic agency partner. Because when it’s GO time (or any time in between) we got you. Ask us what that can do for your next activation: https://lnkd.in/eYitctHr #BrandAgency #AgencyPartner #BrandExperiences #ExperientialMarketing

“Being laser focused on building brand awareness and consideration... will power our growth.” - Paul Pomroy, CEO of Warner Hotels. That sounds logical doesn't it? Obvious, almost. If people aren't aware of your brand and what you offer. And they don't consider you as an option when they're looking for exactly what you offer, you aren't going to achieve sales and therefore deliver growth. Yet so many businesses under invest in building a strong brand and under invest in achieving mental availability. Instead, they focus on 'buy now' messaging, having failed to build awareness, establish trust and communicate the convincing reason to choose them over their competition. Leaving the coast clear for their competitors to be front of mind, and the preferred choice, when people want what they're selling. In competitive, mature or homogenous markets, features, services or sales tactics can easily be copied. But your brand is your competitive advantage. It's what allows you to create a distinctive position that sets you apart. Consistently delivering your brand and communicating the benefits you offer through your messaging is essential to establishing your business in people's minds. And would you believe it, it's exactly what I do to help SME's and B2B organisations grow! Funny that. If you agree awareness and consideration sounds logical, obvious almost, and you'd fancy a chat to dig into it a bit more, I'd love to have that chat with you. #brand #branding #brandawareness #brandbuilding #brandmarketing #brandidentity #brandpositioning https://lnkd.in/eRF3AFjd

🎉 Thrilled to be speaking at Accountex London this year! We'll be diving into a hot topic in the accountancy sector: "To Niche or Not to Niche?" 🚀 Navigating the niche 📍 Branding Theatre 📅 16 May 2024 ⌚ 3-3:40pm Whether you’re considering fully niching down or just exploring the idea of entering niche markets, this talk is for you! Learn the importance of pinpointing your ideal client and how to craft a marketing strategy that resonates deeply with your niche. We’ll share practical tips, real-life examples, and innovative ideas for marketing content and activities. Can't wait to see you there! 👋 #AccountexLondon #MarketingStrategy #Niche MKT : MIX Duncan Bruce

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness