IWA OutdoorClassics’ Post

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Time for a look back: two weeks ago, we learnt about the skills of bushcrafting and survival at the Survival Rally. 💪 🏕 The IWA OutdoorClassics clearly shows that survival and bushcrafting are more than just passing fads - they are essential components of a growing outdoor culture. This offers retailers and manufacturers the opportunity to tap into new markets with specialised and innovative products and meet the needs of a demanding target group. The two segments will once again be able to inspire a number of specialist retailers at IWA 2025. Amelie Eichinger-Noll Kevin Prüß Lorenz Engerer Martin Grasberger #EyesOnTarget #IWA2025

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