IWA OutdoorClassics’ Post

The German trade fair industry is starting into the new year with strong tailwind. At least 330 trade fairs are planned for 2024 in Germany, of which 180 are leading fairs. According to initial estimates at least 180,000 exhibiting companies and 11.5 million visitors were guests at German exhibition grounds in 2023. This represents an increase of around 40,000 exhibitors and almost four million visitors compared to the figures of the previous year. Following the lifting of COVID-19 restrictions, international leading trade fairs in Germany particularly have recovered well. Philip Harting, Chair of the Association of the German Trade Fair Industry, AUMA: “Trade fairs bring business to life. In 2023, we were able to celebrate the success of numerous strong trade fairs all across Germany. Our globally leading exhibition venues are incredibly popular among international exhibitors and trade visitors. For 2024, we anticipate further recovery for trade fair organisers." https://lnkd.in/eXFAYBZE #exhibitionindustry #tradefairindustry

What do our iconic national symbols mean for our identity in international trade? Anthony Ford gained some valuable insights at a recent international tradeshow in Germany. One thing that stood out for me during our exhibition at the A+A (AplusA) – International Trade Fair and Congress in Germany was the impact of our New Zealand origin when building global partnerships. We were taking a fresh new product concept—an industrial helmet designed in New Zealand—to the global stage, the biggest health and safety event of its kind. It was a brave move, given its early stage of development, but we knew we could get valuable feedback there to take the product to new and exciting levels. We also knew market perception could influence our trajectory for success. So we set out to define what a New Zealand company means to us. For us, it’s all about safety, and we know innovation drives safety. As we are a small country built on exploration and ingenuity, this sets our pathway for innovation and sustainability. Our recognition for our transparency, trust as a trading nation, and a ‘can-do’ Kiwi work ethic ensures that we meet increasing trade demands. The support of New Zealand Trade and Enterprise, which assists our venture into the global market and connects us with potential partners through their global network, backs this. A key partnership with Apagie, orchestrated by NZTE, has played an important role in market validation and articulating our value proposition to international audiences. To visually encapsulate our identity on the exhibition stand, we transformed one entrance into a pathway connecting New Zealand to the rest of the world. The journey begins with us, the ‘Kiwis,’ represented by the image of our iconic native bird, and follows the path from our home, New Zealand, symbolised by the majestic Aoraki, Mt. Cook. While our Australian neighbours identified our native bird, there was a general lack of recognition from other countries. Some mistook our bird for a penguin or even a puffin. While our tallest peak provided a captivating backdrop, it was largely unknown, apart from a keen Norwegian mountaineer who had his sights on conquering it. I guess it emphasised the vast number of diverse perspectives present at the trade show. But what remained unmistakable was the recognition of our company's values and our commitment to innovation based on the ideals of a New Zealand company. Beyond the iconic symbols on our exhibition stand, our reputation and values have already made their mark. https://lnkd.in/gvrSa7qg

🌟 Exciting News Alert! 🌟 With the Canton Fair just around the corner, it's the perfect time to elevate your business presence in China! 🇨🇳✨ At Tuhan International Trade Consulting Company, we're geared up to make this year's fair your most successful yet! Here's how: 1️⃣ Branding in China: Stand out in the bustling market with a strong brand presence tailored to the preferences of Chinese consumers. Let's craft a strategy that resonates with your target audience! 2️⃣ Full-Service Company Registration: Streamline the process of establishing your business in China with our comprehensive company registration services. From paperwork to legalities, we've got you covered! 3️⃣ Patenting in China: Protect your intellectual property and innovations with our expert patenting services. Don't let anyone steal your ideas – safeguard them with confidence! 4️⃣ Product Research: Gain valuable insights into market trends and consumer preferences with our thorough product research services. Let's ensure your offerings hit the mark every time! 5️⃣ Cultural Consulting: Navigate the intricacies of Chinese culture seamlessly with our cultural consulting expertise. From etiquette to communication styles, we'll help you bridge cultural gaps effortlessly! 6️⃣ Expo and Exhibition Services: Maximize your impact at the Canton Fair and beyond with our expo and exhibition services. Let's create an unforgettable booth experience that attracts attention and drives engagement! 7️⃣ Logistics Services: Ensure smooth transportation and delivery of your goods with our reliable logistics services. From warehousing to distribution, we'll handle every step of the process with precision. 8️⃣ Production Control Services: Maintain quality standards and streamline production processes with our efficient production control services. Let's optimize your operations for success! Don't miss out on the opportunity to shine at the Canton Fair! ✨ Contact us today to learn more about how Tuhan International Trade Consulting Company can elevate your business in China and beyond. Let's make this year's fair your best one yet! 🚀 #CantonFair #TradeConsulting #BusinessExpansion #ChinaMarketEntry

🌍 Dive into the World of Opportunities with Enterprise Greece’s Pavilions at International Trade Shows! Enterprise Greece masterfully organizes Greece's pavilions, uniting diverse exhibitors under a powerful national, industry, or theme brand. If you're looking to meet high-quality, reliable Greek businesses showcasing their products and services on the global stage, our pavilions are the perfect meeting point. Greek businesses join our National Pavilions to enjoy: - Strong Branding: They stand out with a unifying brand that highlights the best of Greece. - Targeted Exposure: They reach their target audience in a prime location, with the backing of Greece's global market support. - Hassle-Free Participation: They navigate international exhibiting effortlessly, avoiding language barriers, currency issues, and bureaucratic hurdles. - Business Growth: They leverage shared services, cost-saving options, and exclusive networking opportunities to expand their business. Enterprise Greece offers a Seamless Trade Show Journey with: 📍 Prime Locations 🛎️ Exclusive Business Lounge & Hospitality 🌟 Pre-Show Promotions & Expert Support We Showcase the Best of Greece! Our pavilions are not just spaces, but dynamic ecosystems where industry leaders connect, collaborate, and create lasting business relationships. https://lnkd.in/ddhwR-93 #EnterpriseGreece #InternationalTradeShows #BusinessOpportunities #GlobalExposure #TradeShowExcellence #GreekExhibitors

Let's celebrate Global Exhibitions Day 2024! It's a testament to all the hard work, dedication, and commitment that shape the industry. If only the attendees knew how hard it was to pull off seamlessly! Four key messages underpin this year’s theme, including: Exhibitions drive progress: Exhibitions are platforms to discuss, create and showcase solutions to our universal challenges. Exhibitions facilitate economic growth: Exhibitions are engines of economic growth, connecting industries and driving job creation. Exhibitions are sustainable: Exhibitions are a sustainable way to drive business and development, gathering communities in one place and managing our environmental impact. Exhibitions connect people: Exhibitions are community builders, bringing people together face-to-face to connect, collaborate and contribute.  #GlobalExhibitionsDay2024 #IndustryDedication

IFAT Eurasia 2025 Messe München, one of the world’s leading trade show companies, brings together 2.000.000 visitors with more than 30.000 participants each year in approx. 40 trade fairs it organizes in Munich. EKO MMI Fuarcılık Ltd. Şti., the Turkish subsidiary of Messe München organized the first IFAT Eurasia in Ankara which is to be held alternately with IFAT Munich every two years. IFAT Eurasia, after the brilliant launch at 2015, strengthened its position as the leading environmental trade fair in the region with the 2017 edition in Istanbul. IFAT Eurasia proved its objective to be the leading platform for environmental technologies - The only organization that can reach sector stakeholders widely scattered in an extensive geographic area, including Türkiye, the Balkans, Commonwealth of Independent States, the Middle East, North Africa and Turkic Republics. - An international program of events organized through EKO MMI and IFAT links. - International pavilions with a large number of participants. - Valuable support from national and international institutions and organizations. - Worldwide promotion and marketing activities carried out via Messe München's network of representatives. - Effective local presentation campaign. - The only address where buyers from the public and private sectors will meet - The only address in the region for officials who only have time to attend international trade fairs. - Media support at international level. - The only trade fair in the region where new and state-of-the-art technologies can be found together. https://buff.ly/44SRJUL

🧡 The longest journey starts with a single step. 👏 Come and find the right stuff at the fair 2024! #internationalexhibition #germanbusiness #ambiente2024 #frankurt #listofinternationalexhibitionsingermanyin2024

#VicenzaOro, Europe's most important #jewelry #tradeshow ended on Tuesday, the 23rd of January. With glorious record numbers, an anniversary, and an upcoming expansion announcement. Here is an overview of it all! VICENZAORO January 2024 Highlights - Attendance Increase: +3% more than 2023, marking the 70th anniversary. Visitors came from 141 countries, with the US, Turkey, and Spain leading the attendance. - Exhibiting Brands: Over 1,300 brands showcased. - Technological Showcase: T.Gold is the leading showcase for top products in the supply chain. The first edition of “The Vicenza Symposium” is planned for 2025. - Watchmaking Segment: Consolidated with TIME for B2B; VO Vintage visitors up by 13%. - Educational Engagement: Over 490 students participated in 20 events under the city’s VIOFF program. - Infrastructure Investment: Construction will begin on a new 22,000-square-metre hall, an investment of around 60 million euros. Additional Insights - Foreign Attendance: 60% of total attendees, with a notable presence from Europe, the Middle East, Asia, Turkey, North America, Latin America, and Africa. - Country Participation: Significant increases from China, Japan, Colombia, Brazil, and France. New entries included Tanzania, El Salvador, and Honduras. - T.Gold Attendance: Saw a 4.7% increase. - Industry and Training: A positive trend in generational turnover in the labour market, involving 23 schools and about 750 students and escorts. - Expo Centre Development: A new hall to be constructed, replacing the historic "snail" built in 1971 and Hall 5, to improve exhibitor space and visitor navigation. - Media Visibility: Exceeded 230 million gross media contacts; about 260 thousand professional operator viewings on the B2B platform, up 30% from VOJ23. - Global Stakeholders and Partners: Federorafi Confindustria, #ConfartigianatoOrafi, and others, along with institutional partners like ITA - Italian Trade Agency Trade Agency. VICENZAORO - ITALIAN EXHIBITION GROUP returns from 6th to 10th September 2024. #jewelryjournalist #jewelryblogger #jewelryindustry #jewelryinsights