iwan soemekto’s Post

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Financial & Special Situation Advisor

Scarlett Johansson carry her lovely Prada bag, Natalie Portman think her Christian Dior bag is beautiful and Penelope Cruz love her Chanel bag. This is like the new trend ad agency love to do recently, get in the top rate Hollywood actress personality into the bag as if give the bag a soul. Designers bag is not a commodity product, they are not competing each other with commercial yardstick such as the value of money, nor they are not competing from design or other aesthetic factor which is very subjective. But instead they competing to earn a such precious image which would be associated with their bag. Because that's what the customer get by buying their bag. And because of that, they need Penelope, Natalie and Scarlett. https://lnkd.in/gGWnE5iS

From screen to reality. Scarlett Johansson interprets herself leaving the studio in a scene from the new Prada Galleria campaign, a film by Jonathan... | By PradaFacebook

From screen to reality. Scarlett Johansson interprets herself leaving the studio in a scene from the new Prada Galleria campaign, a film by Jonathan... | By PradaFacebook

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