Resilient Futures, Business Intelligence (formerly COLLINS); journalist / producer (BusinessWeek, National Geographic, Discovery); Managing Director, SJM Media
This is tricky. The combination of disposable cups and fast food, both of which came of age at about the same time, is a tough one to shake. (…and now I want a milkshake…) It can work beautifully in closed loop systems: cafeterias, concert venues, etc. But as soon as those cups are carried out the door, it all goes south. Who wants to haul around a dirty cup? One startup in the Midwest is pitching a scheme that links fast food containers to customers and will send out email reminders for returns. From their website: “Customers check out reusables from participating operators for free and receive text message reminders to return them. Souvenir fees are applied for reusables not returned after two weeks.” Holy moly. I would so pay NOT to do this. Think about it: the clamshell for your salad, the cup for your drink, linked to you and your credit card. What could go wrong? And if the company goes public, woudn’t it be the fiduciary thing to sell the data to marketers? Everything we do is now a data point. When a big company with deep pockets such as AT&T cannot protect my data from going out on the dark web, how I am supposed to feel good about the data security of a random reusable cup service? I actually wrote to the startup via their website with my concerns. They are a young company that wants to make the world better. Which is why I am not naming them. But it has been a couple of weeks and I am still waiting for a reponse… PR3 has the right idea about standards and convenience. Perhaps Reuse bins next to Recycle bins next to Trashbins? It’s lot of bins. But maybe worth a try. https://lnkd.in/gty_GAsD #plastics Ryan Jeffery Chicago Climate Connect #garbage #reuse #reusables