Findorff’s Post

A decade back, my mantra was data-first marketing and meticulous analysis. Those were my benchmarks for hiring talents. Fast forward to today, my perspective has shifted. I now champion creativity, proactive problem-solving, and rapid execution as the cornerstones of marketing success. You need grit and the ability to be bold when it counts in order to transform extraordinary insights into extraordinary results. I wish you more win in your sales.

Hey, you. Yeah, you. 🫵 You're a great senior marketing operations manager, or a great senior marketing technology manager...that's awesome! 👏 But you're feeling stuck, wanting to get into people management...but unable to, no matter how hard you work. There aren't any silver bullets on how to get into people management within marketing operations, but I do have a strategy on how to best position yourself, how to expedite the process as much as you can, and some great resources to help you prepare. Check all of that out *and* tips on how to start to move from marketing operations into revenue operations in my latest newsletter post. 😄 Link in comments. ⤵️ #marketing #martech #marketingoperations #professionaldevelopment #revenueoperations

Reflecting on a decade in marketing: From valuing meticulous analysis to embracing creativity and bold problem-solving. Here's to transforming insights into impact, and to more sales victories! #MarketingJourney #BeBold #MarketingEvolution #MarketingGrowth Be sure to follow the Grow Your Boat page for more insights! #FollowUs #GrowYourBoat

Marketing and Cross-Functional Alignment: The Secret Sauce for SaaS Growth 📌 In the fast-paced world of SaaS, success hinges on more than just a great product features. It's about a well-orchestrated symphony of departments working together seamlessly. 🚀 Marketing plays a pivotal role in driving growth, but it's only effective when aligned with the entire organization. Here's why cross-functional alignment is crucial for SaaS success: 🤩 Enhanced Customer Experience: When marketing, sales, product, and customer success teams work together, they can create a unified customer journey, ensuring a consistent and positive experience. ✅ Improved Product Development: Marketing insights can inform product development decisions, ensuring that the product meets market needs and solves real customer problems. 👥 Efficient Resource Allocation: By aligning marketing efforts with overall business objectives, companies can optimize resource allocation and avoid wasted spending. ⌚Faster Time to Market: When teams collaborate effectively, new product launches and marketing campaigns can be executed more quickly, reducing time to market and increasing revenue. 🎀 Stronger Brand Reputation: Consistent messaging and a unified brand identity across departments help build a strong and positive brand reputation. #SaaS #Marketing #CrossFunctionalAlignment #Growth #CustomerExperience

Back when I played bass in a band, I couldn't grasp the idea of a structured mindset. My developer friend tried to explain it, but it just didn't click. 😄 When I delved into marketing, that mindset started making sense, but I struggled with managing constant changes while sticking to my structured strategy. Fortunately, I had a great teacher, my former manager and CMO, Ivan Liashenko. He is a pro at navigating the chaos of diverse tasks. Here are three crucial lessons I learned from Ivan, essential for anyone aiming for a leadership role in marketing: - Switch between quickly: You need to juggle communication with your team, other departments, C-suits execs, and sometimes the board of directors. - Embrace the 'disruption' approach: Regularly question and review your team's usual marketing methods to keep up with trends and competition. - Foster growth within: Sometimes, you need to fill a skills gap fast, so hiring isn't an option. Look to your existing team and appoint the most suitable person for the role. Trusting them to learn as they go can be a powerful motivator, leading to impressive results. You can't predict market changes but can efficiently incorporate them into your strategy. May mastering chaos be your superpower in this fast-paced world! 💪

Chris Grosser said it straight: "Opportunities don't happen. You create them." That's the secret sauce behind our most successful clients at No Bullshit Marketing. It's not just about hiring a team and hoping for the best; it's about forging a genuine partnership where we hustle together, brainstorm together, and create those golden opportunities together. Our clients who get their hands dirty alongside us, who are ready to dive deep and push boundaries - those are the ones who see real, tangible growth. This isn't a one-sided affair; it's a collaborative mission to craft success. Ready to roll up your sleeves and create some opportunities? Let's get cracking.

Too many leaders are naïve. The modern GTM structure has changed, and if you don’t want to hear it, cool—just keep living in the mess of your own bad decisions. Right now, most tech CEOs get a sales leader and a marketing leader reporting to them and expect everything to magically work. Spoiler: It’s not working. You have two choices: 1️⃣ You can stick with your current setup, but you must have a strategy and ops leader reporting outside of sales or marketing to create balance and hold GTM accountable, calling out the BS. 2️⃣ Or—if you’re not down for that—get a real CRO. And no, I don’t mean someone who just “owns sales.” I’m talking about someone who owns the number—pipeline and revenue. That means they oversee BOTH marketing and sales. Don’t like this approach? Fine. But don’t come crying when sales and marketing keep fighting, and your results stay stuck.

Are you the only marketing operations person at your company? Or do you feel like everyone else has it figured out, and you're embarrassed to ask how to build your career? How can you stand out as a job candidate? How can you rise into people management? I'm kickstarting a newsletter, called the Marketing Operations Strategist -- where I will cover the questions above ,career development, day to day strategy, martech, and more. I'll even put on my sales operations and revenue operations hats to make sure you're well-rounded for GTM operations. 😎 See a teaser of the first edition below! Sign up with the link in comments ⤵️ #marketing #martech #marketingoperations #revenueoperations

If you want to work for one of the best humans in the industry check out the roles below with Ryan Nelsen.

Creativity, strategy, data analysis, budgeting and relentless problem-solving 🤓 This is how a day in the life of a Marketing Manager could look like in your team! ☕Their days revolve around working on multiple projects simultaneously and leading their teams to strategically position the brand at the forefront of your industry, ahead of competitors ☕It's fast-paced, exhilarating, and sometimes downright chaotic, but at the end of the day, there's nothing like seeing their efforts translate into tangible results in your company growth