J Mark Gillman’s Post

Our survey of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6). 🔎 We conducted a comprehensive study on media consumption trends and found that, on average, Americans consume six hours of content per day — or 42 hours per week. That adds up to 91 full days every year. 💲 We also dug into the finances of media consumption. 👁️ The data revealed that the average respondent spends $66.60 every month on media, including streaming services, audio apps, and social media subscriptions — or about $800 per year. 💰 Gen Z was found to spend the most where this is concerned, racking up a monthly bill of $97.70, with millennials not far behind ($91.70). Read more and take a look at the generational differences in spending here: https://hubs.ly/Q02XtV0q0 #contentconsumption #mediaspend #genz #generationscroll

"Parents Redefining Media Habits"🎥📊 MorningConsult latest analysis reveals some fascinating insights into how parents are consuming media: 📌 Parents vs. General Public: Parents are more likely to use every major streaming platform than the general public. It's clear that family dynamics are shaping content preferences! 📌 Media Preferences: While cable news and print media are gaining traction with parents, legacy broadcasters are underperforming. It's a shift in how parents engage with news. 📌 Sports and the Gender Gap: Dads are significantly more engaged with major sports brands—by over 20 percentage points—than moms. Bridging this gap could open up new opportunities for sports content! This data highlights how media consumption is evolving, particularly for parents. Brands that adapt to these insights will stay ahead of the curve. #StreamingTrends #MediaConsumption #DataAnalysis #MorningConsult #DigitalTransformation

Sports Fans: Did you know that 2/3 of the US population over the age of 13 consider themselves sports fans? The Edison research reveals fascinating insights into the demographics of sports enthusiasts: - 16% are Gen Z (12-27) - 30% are Millennials (28-43) - 24% are Gen X (44-59) - 30% are baby boomers (60-78) For those looking to target younger demographics, Sports Audio is the way to go! According to the report, in the last week: - Millennial fans spent 6 hours and 16 minutes on sports audio - Gen Z fans spent 6 hours and 10 minutes - Gen X's spent 5 hours and 17 minutes - Baby Boomers spent 5 hours and 38 minutes Moreover, the average weekly sports audio consumption varies among different ethnicities: - Black listeners spend 7 hours and 56 minutes - Latino listeners spend 5 hours and 45 minutes - White listeners spend 5 hours and 32 minutes Engage more effectively with sports fans by leveraging the power of Sports Audio, especially when targeting younger audiences! Learn more in the article "Sports Audio: Younger Fans More Likely To Engage" on insideradio.com.

https://lnkd.in/gCRVSGJC The summer travel season is right around the corner, and there is a good bet that broadcast #radio will be along for the ride. Edison Research says as much as younger #demographics are using streaming services, its latest Share of Ear data shows that the in-car environment is where AM/FM radio is most likely to reach 13-to-34-year-olds. Overall, Edison says a majority of 53% of the teen and young adult demos are reached by broadcast radio every single day. “That points to radio’s resilient #reach ,” Edison says in a blog post. “This can be surprising to those who believe #young listeners exclusively use streaming services or only listen to digital audio. But location of listening is key when it comes to radio consumption among this group. The #car is not only a good place to reach young radio listeners, for many it’s the only place they listen.”Edison says among the 13-to-34-year-olds who listen to any radio, 56% of them only listen while they are in a vehicle. “Programmers should consider the fact that when their messages and music are heard by young radio listeners, it is often in an in-car environment,” it says, saying drive times are still the most important. “Programmers should be mindful of all the content they place on-air during these times since this key demographic is most likely to be listening to radio in the car then,” Edison says. But the research company says it is just as notable that 44% of younger radio listeners report listening either someplace else, or both in the car and someplace else. “Advertisers looking for young people can find them listening to the radio in their cars, in impressive numbers,” its analysis says. How old a car is also having an impact on audio consumption, with newer models equipped with options like satellite radio. Yet Edison released data last month that showed AM/FM radio accounts for the lion’s share of time spent listening in vehicles regardless of the age of the vehicle. It makes up more than half of in-vehicle listening for 2020 and newer cars (52%) and 2010-2015 model vehicles (56%). Edison also said that digital listening, whether to streaming radio, music services, and podcasts, has yet to make significant inroads. Three-quarters of in-car listening went to either AM/FM or satellite radio regardless of how old the vehicle is. Satellite radio does its best among 2020 and newer models, with 22% of those vehicle owners spending time with SiriusXM. Edison points out that newer cars often come with free trial subscriptions, and that may give satellite radio a bump among drivers of new model vehicles. #audio #radioadvertising

🚗 Stuck in traffic? Your customers are too—and they’re listening. 🎙️ As commute times continue to grow, so does the opportunity for businesses to connect with a captive, engaged audience through radio. An insightful article I recently read highlights how radio remains a powerful medium for advertisers looking to: ✅ Reach listeners where they’re already tuned in ✅ Target specific markets and demographics effectively ✅ Maximize ROI with cost-effective, action-driving campaigns Radio connects brands with people in real-time, during moments when they’re actively engaged—like their daily commutes. It’s a proven way to turn downtime into prime marketing opportunities. If you’ve been considering new ways to amplify your message and reach your audience, let’s chat about how radio can work for you. Check out the full article here for more details: https://lnkd.in/epxdNgQU Let’s turn drive time into prime time for your business! 🚘💼

As you all know, I’m an unadulterated radio fan. And while I enjoy personalised content where an algorithm has selected material for listening pleasure based on preferences, behaviours and demographics, I really enjoy the sheer randomness that radio offers and I’ve even heard it called the “Anti-Hero” of personalisation. Why? Because, it's a space where serendipity thrives, introducing us, almost by fluke, to new music, stories, and viewpoints we might otherwise miss. It bypasses the echo chambers of tailored feeds, offering diverse perspectives and real-time connection. Most of all, I think that radio, in its core form, fosters a sense of community, uniting listeners through shared experiences and live dialogue. So, while we’re going to be hearing much more tailored content in the future, let’s not forget that there’s also a big future for what made us fall in love with radio in the first place. #Marketing #Connection #Community

And there is more: Local Spot TV Disadvantages Stations don't guarantee spot placement unless fixed-position premium is paid; buys may be preempted for higher rate schedules Programming varies throughout the day, so zeroing-in on a specific target audience group can be a challenge on local TV Many stations get help from their networks to hype Nielsen "sweep" period ratings CPMs are usually comparable to broadcast TV networks/syndication for the same dayparts, but are not formally guaranteed. While bonus spots or makegoods may be given, their timing and program typing may not be appropriate. Nielsen audience samples for local markets are very basic in comparison to network research – small samples, slow reporting, minimal ethnic data Targeting selective consumer demographics is problem with only broad sex/age ratings data available For multi-market advertisers, negotiating and buying on a market-by-market basis is tedious and difficult Post-buy accounting can be very difficult. Source: Leichtman Research Group, Q1 2023)

Our holiday greetings packages on WHAI, Bear Country, EZ 1075, Outlaw 923 and Pure Oldies not only provide a warm and fuzzy feeling – there are some hard and fast benefits that go along with them. Broad audience reach - Radio can access a wide geographic area and diverse demographics with your holiday message. Repeat exposure - Radio ads run multiple times, ensuring your greeting gets in front of listeners repeatedly. Emotional connection - The audio medium of radio can create a more personal, memorable connection with your audience. Timing relevance - Holiday radio ads air at the perfect time to reach consumers in a festive, gift-giving mindset. Cost-effectiveness - Radio advertising is generally more affordable than other traditional media like TV. Flexibility - Radio ads can be easily updated or tweaked leading up to the holidays. All of us at the Western Mass Media Group enjoy working with advertisers all year round, buy there’s something even more magical at this time of year. Zap me if I can help. jdeane@whai.com.

Q: How do I reach GenZ? A: CTV (connected tv) / OTT (over the top connected devices) Q: Who can I trust to develop this strategy? A: 1631 Digital (brian.morman@1631digital.com)

So fascinating. I know I feel it. 44 Percent of Americans Feel Ignored by Media and Most Advertisers; Consumers will Pay More for Brands that Support Their Values: It’s not one demographic of consumers who feel this way: they span geographies (urban, suburban and rural), races and ethnicities. Additionally, 72 percent of consumers state that they don’t want to buy products from advertisers that are ignoring them, and 75 percent are willing to pay more for brands that share their values. https://lnkd.in/d_ahdeDj