Hiring for USA top Direct clients, State Clients, Prime Venders, Federal Clients and Implementation Partners for W2, C2C, C2H, Full time and 1099.
#hiring for #ProductAnalytics in #MemphisTN (onsite- 20% #remote) location|| #CTC || #H1B, #GC & #USC only || nikhil.j@paradigminfotech.com || 443-982-2218. ESSENTIAL JOB FUNCTIONS: · Manage identified gaps between front-end development and Analytics tracking primary product (FRX). Streamline complex URL structure and help with documentation to mitigate tracking issues in the data & setup target test. · QA the implementation and validate props that are being captured for the metrics. Document functionality and implementations. · Identify all the existing URLs qualifying as a donation form and analyze the fundraiser journey. · Work to define web KPIs for FRX by analyzing the traffic and the behavior. · Build standard segments for P2P - Currently P2P Donation form segment only captures visits and not Orders in Adobe Analytics. We need streamlining of URLs similar to the English + Spanish Donation form segment for SJO. · Provide support with strong technical skills on debugging issues with Form Tagging and tracking, marketing channels and processing rules, Adobe Clickstream, GA4, SFMC, Email segmentation, Audience segmentation, Email tracking. · Build Donor and campaign AA/GA dashboards for FRX, email and mobile analytics. · Build overall email dashboard for leads - identifying qualified leads by connecting Adobe Analytics, SFMC and BI. · Build Donor/Volunteer/Fundraiser dashboards with organizations data sources and Journey maps to deliver actionable narratives on integrated campaigns, engagement, identifying optimization and testing opportunities to improve the experience.
