Jaaguar Media Solutions’ Post

In Sep '23, a fairly new Indian single malt made global news, Indri. But Indri wasn't the only one. #SurrinderKumar the master distiller who worked with #Amrut for nearly three decades has now joined #PiccadilyAgro, the makers of Indri, and successfully managed to repeat the award worthy streak with a new liquid, #IndriDiwaliCollectorsEdition2023! “We received an overwhelming response and our entire production has sold out.” Says Praveen Malviya, CEO, Piccadily Agro Industries Ltd, makers of Indri. “Our flagship expression Indri Trini is leading our sales. We are experiencing an exponential growth and are expecting a 4X growth in terms of number of cases for this FY24.” Adds Malviya. Vikram Achanta founder, Tulleeho, a Delhi-based beverage training and consulting firm says, “Indri’s awarded single malt was not available at most stores in Gurugram after a short while. There, some retailers were selling a bottle for nearly INR35,000. The actual price at that time was INR8,000+. The surprising thing is people were still buying it, at those inflated prices. And when Indri Diwali Collector’s Edition ran out, people started buying Indri Trini, again at inflated prices.” Read my story on how Indian Single Malts are changing the whiskey game, one sip at a time. Only on ET Prime. https://bit.ly/3RVFZuF #whiskiesoftheworld #singlemalts #indiansinglemalts #indri #amrut #pauljohn #dram #japanesewhiskey

Godawan, an artisanal single malt whisky that defies conventional norms while honoring tradition, has made a significant expansion by entering Punjab, Chandigarh, and Madhya Pradesh. This move strengthens its nationwide presence across seven markets in India, bringing its unique production techniques and accolades to a broader audience. Vikram Damodaran, Chief Innovation Officer of DIAGEO India, said, "As India's whisky craftsmanship garners global acclaim, maintaining innovation and consistently upholding exceptional quality standards is paramount. With Godawan, we are redefining whisky production through advanced techniques and unique ingredients, fostering a culture of exploration and innovation within the industry. We are thrilled to launch in Punjab, Chandigarh, and Madhya Pradesh - key markets where whisky remains a preferred choice for consumers. With the Indian single malt category seeing an annual growth rate of 42%, our national expansion is perfectly timed." Read full story here: https://lnkd.in/dgKG7nfB #beverageindustry #whisky #alcobev #liquor #liquorindustry #alcohol #alcoholindustry Ashu Agrawal

With a per capita consumption of whisky at 2.6 litres, as per 2021 numbers, India Whiskey Market is projected to grow at a CAGR of 4.61% reaching a value of USD 28.97 billion by 2030. India currently stands behind markets like US, Ireland, France, Spain, Australia.

EXCLUSIVE: This was an interesting story to write, and it did come in as a surprise. It’s the coming of age of Indian single malt makers, and just how. In just a decade-and-a-half of their journey, Indian brands such as Amrut, Rampur, Indri, Paul John and Gianchand have pipped some of the world’s most hallowed brands like Glenlivet, Talisker, Lagavulin and Macallan in sales. And mind you: the Indian brands are not priced cheap, in many cases they are at par with the Scottish brands. The maturity of the spirit is faster in India due to the hot weather, and it interacts more richly with the wooden barrels. The comment of one of Amrut’s top management is apt, “It’s not everyday that such a feat is achieved. From being mocked around till just a decade-and-a-half back, Indian whisky makers have come a long way as they are now second to none in terms of quality and refinement.” #singlemalt #whisky #Amrut #PaulJohn #Indri #Rampur #Glenlivet #Talisker The Times Of India Thrivikram G.Nikam Diageo Pernod Ricard

🌿 Exciting Times Ahead for Honest Tea in India! 🍵 India's ready-to-drink tea market is bubbling with potential, and I'm thrilled to share how Coca-Cola's Honest Tea might just revolutionize the landscape! 🔍 Market Insights: The $6 billion Indian bottled tea market is on a robust growth trajectory, expanding at a solid 10% CAGR over the next five years. With rising urbanization and a surge in health-conscious consumer preferences, the timing couldn't be better. 🍃 Key Success Factors: Honest Tea brings a refreshing twist to the table with its organic ingredients and captivating flavors like Lemon Tulsi. In a market dominated by traditional hot teas, Honest Tea introduces the concept of iced tea—a healthier alternative that resonates well with evolving consumer choices. 🥤 Shifting Preferences: Breaking the norm of hot milk tea, Honest Tea is spearheading a behavioural shift among India's youth. This innovative beverage is reshaping how tea is consumed, aligning perfectly with the country's growing inclination toward healthier options. 🚀 Competitive Edge: Backed by Coca-Cola's strong brand legacy, Honest Tea enters the ring prepared to disrupt the dominance of established players like Pure Leaf, Argo Tea, and Lipton Ice Tea. Its unique proposition and alignment with changing consumer demands position it as a formidable contender. 📈 Growth Trajectory: With increasing disposable incomes and a swelling urban population, the demand for Honest Tea's healthier and flavourful offerings is poised to soar, potentially redefining the market landscape Coca-Cola's Honest Tea seems primed to captivate the Indian audience with its blend of health, innovation, and taste. As the nation embraces healthier lifestyles, this venture promises to be an exhilarating journey into the future of beverage consumption in India. *#HonestTea #CocaCola #BeverageIndustry #HealthyLiving #MarketDisruption #IndiaMarket #InnovationInTea #HealthierChoices* Let's brew a healthier future, one sip at a time! 🍃✨

The Indian rum industry is undergoing an exciting transformation, and we were excited to witness it firsthand during an unforgettable evening with Abhirup Bhattacharyya, Brand Ambassador for Maka Zai Rum. With a market size of $52.5bn in 2020 and rum contributing 11% to the total volume, India is one of the fastest-growing alcoholic beverages markets globally. While Old Monk has long been the defining rum brand in the country, a new wave of Indian craft rum brands, like Maka Zai, is reshaping the landscape. These homegrown brands are infusing molasses-spirit rums with innovative ingredients, breaking stereotypes, and presenting rum as a sophisticated and versatile drink. Maka Zai, launched by Stilldistilling Spirits two years ago, is at the forefront of this flavourful revolution. As Kasturi Banerjee, founder of Stilldistilling Spirits , puts it, "We wanted to break these stereotypes and present rum as a sophisticated but fun drink to enjoy." #marketing #communications #publicrelations #digitalmarketing #marketingagency #digitalmarketingagency #cocktails #mocktails #alcohol #makazai #rum #rumlovers #rumcommunity #alcoholcommunity #corporate #event #trend #moesart

Pernod Ricard Makes Waves with Longitude 77, India's First Premium Single Malt #Whisky French spirits giant Pernod Ricard is shaking up the Indian whisky market with the launch of its first single malt, Longitude 77. This premium offering, crafted with locally sourced ingredients and distilled in small batches at a Nashik distillery, caters to the discerning palate seeking a taste of India's rich terroir. Named after the longitude line that runs through the heart of India, Longitude 77 embodies the essence of the nation. Pernod Ricard's vision is to create a world-class whisky that reflects India's unique character and heritage, and Longitude 77 is the first step in this exciting journey. Currently available in Mumbai, Goa, and Delhi Duty-Free, Longitude 77 is priced at ₹4,000, making it a truly premium offering. The Indian single malt market is witnessing a surge of interest, with players like Diageo India, Radico Khaitan Limited, John Distilleries Ltd.,, and DeVANS all vying for a share of the pie. Pernod Ricard, however, sees this as an opportunity rather than a challenge. "Multiple players actively investing to expand this category makes for more of an opportunity than a challenge," says Jean Touboul, CEO of Pernod Ricard India. "The combined effort of the industry is beneficial to broaden the category, as it is still a small segment."

The Resilient Growth of Whisky. The whisky market is witnessing significant growth, and Pernod Ricard's recent $217 million investment in a new Indian whisky distillery underscores this trend. This move not only reflects the growing global demand for high-quality malt but also highlights the resilience and adaptability of the whisky industry. For investors and enthusiasts at Cask Hog Whisky Club, this development is particularly exciting. It represents a strong indication that the whisky market, especially in emerging regions like India, is ripe for expansion and investment. The new facility in Nagpur is projected to boost local economies, support agriculture, and significantly add to the global supply of premium whisky. This investment aligns with global trends where consumer interest in diverse and quality spirits is increasing, suggesting a promising future for those invested in whisky. As the market expands, Cask Hog members can look forward to enhanced opportunities for exclusive releases and investments, potentially leading to significant returns. For whisky investors, the expansion of distilleries like the one Pernod Ricard is constructing signals a robust market with continuing opportunities for growth and profitability. It's a great time to be part of this dynamic industry. To gain insider knowledge from our expert analysts, book a free consultation with one of our expert portfolio managers today! https://lnkd.in/egFecqV9 #WhiskyInvestment #PernodRicard #DistilleryGrowth #WhiskyMarket #InvestInWhisky

Does this look as if you are in India? Very much so and that also in interiors of #india. This is the amazing Chateau of the Four Seasons #winery in remote location of Roti; #baramati in #maharashtra. This was exactly 10 years ago. It was an insightful trip visiting the wine growing area, the grape collection, processing and packaging of wine bottles. In #india the #wineindustry has evolved and grown over the years: The #wine consumption rate in India has increased by 29% in 2022 alone. Furthermore, according to an India Wine Insider (IWI) report, India’s wine market is now estimated to be valued at $238 million. Wine however makes up for 1% of total alcohol sales in India. India’s per capita wine consumption is less than 100 ml, translating into less than a percent of overall alcohol consumption as against the global average of about 13%. The presence of more good quality wines made from local grapes grown in #maharashtra and #Karnataka, propelled by wine tourism and more — are all expected to bode well for Indian wine industry. Payal Nath Kadam haat #fourseasons #winemaking Maharashtra Tourism Development Corporation

𝐃𝐚𝐲 2/100 - 𝐑𝐞𝐭𝐚𝐢𝐥 𝐨𝐫 𝐂𝐥𝐨𝐮𝐝 𝐊𝐢𝐭𝐜𝐡𝐞𝐧: 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭 𝐟𝐨𝐫 𝐎𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 Reject Modernity, Embrace Traditions. 😋🤗 One thing was clear from the start, we will not be like any other #Paan brand in the market. Coming from a background deeply familiar with Paan, we knew the challenges and saw that people were ready to embrace better and more #hygienic Paan options. But it wasn't just about that. In a simple #MeethaPaan, there are numerous steps involved, from procuring the betel leaf to using the masalas. While we could have gone for a #cloudkitchen model, the personal experience we wanted to provide our customers wouldn't have been possible. Now, after just 5 months of opening our #retailoutlet in Ghatkopar, we've seen an overwhelmingly positive response from our audience. They can see how their Paan is made and understand how our taste and quality stand out from the usual options. We believe that Paan should not be treated as just another #dessert. Paan has more medicinal benefits than a typical #cheesecake with over 400 #calories. In comparison, our Paan has just 70-80 calories, with the betel leaf carrying significant health benefits. What are we trying to do here? We are enhancing the perception of Paan. We want every Indian family to choose Paan as a dessert or mouth-refreshing option after their meal, completing the proper 𝐈𝐧𝐝𝐢𝐚𝐧-𝐬𝐭𝐲𝐥𝐞 𝐝𝐢𝐧𝐢𝐧𝐠 experience. Indulgence will come from Paan, and we promise to deliver an #authentic taste that keeps our #tradition alive. CC - Image courtesy to a gentleman who posted this image on Twitter. The Paan Legacy | India's Royal Dessert #thepaanlegacy #paan #indiandessert #calories #healthyoption #notobacco #indianstyle #cloudkitchen #betelleaf #authenticindianpaan #meethapaan #startup #innovation