Jabberhaus’ Post

The connection between fashion and football has a new chapter: the Umbro Penalty Culture SS24 by Slam Jam. 📍Umbro has always been a pioneer in how sportswear has evolved from its functional roots. To better understand its influence, we have to take a look at Umbro 100: the exhibition by the University of Westminster curated by Professor Andrew Groves and Danielle Sprecher. 💡For its 100th anniversary (1924-2024), the Double Diamond brand has a new plan: increase its relevance off the pitch. In March there was a collaboration with Palace. Now there’s a new chapter with Slam Jam. 👑 As shared on VERSUS by Johnny Kay, Umbro has created with Carlo Alberto Tinelli and his team at Slam Jam a new capsule collection by exploring the Manchester brand’s football DNA through the lenses of street style. A project that starts from a collection to promote the attitudes of a specific subculture. ⚡️⚡️⚡️Takeaway: if we talk about retro English football, Umbro has the highest credibility. That’s why in its new strategy the brand is now targeting innovators with retro-inspired projects rooted in the British terrace culture. As shared by Thomas Beahon, I’m very curious about the next steps because of Castore and Its acquisition of the Umbro Team Sport license. For sure, football culture is culture and its influence on fashion has never been so high. #Strategy #Culture #Streetwear 

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Football icons. I find collaborations with a strong cultural foundation particularly interesting, where storytelling goes beyond mere branding and commercial development, making a lasting impression on consumers. At Manchester City games next season, it won't just be the stands filled with C.P. Company's goggle-trimmed jackets—the players will be wearing them too. The Italian brand has designed an exclusive capsule collection to be worn by the players, coaching staff, and executive management when traveling to and arriving at the stadium for away matches. This collaboration includes, among other items, a customized version of C.P. Company's Goggle Jacket with co-branded lenses, a style that has been a favorite among football fans since its introduction in the late '80s. The Bologna-based fashion brand promises to offer "elegant and tailored shapes," as well as the right amount of City's signature light blue. 🙌 What’s your take? # 382 FASHION, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. C.P. Company More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

One of the coolest things that you’ll find in the Upper Deck store is a line of one-of-a-kind autographed Jordan brand sneakers. You won’t find these anywhere else. How’d we get them? Well, we have some sneakerheads on staff that scour every source looking for pairs that they know we desire to get autographed by Michael Jordan. We will: 👟 Keep tabs on other reseller platforms like Stadium Goods, Trophy Room, and StockX to spot unique shoes. 👟 Make offers to collectors looking to move some of their past purchases. We go through the same challenges other collectors do to get our hands on these kicks. Once we confirm the authenticity of the shoes and purchase, we can get them in front of Michael Jordan himself to apply his autograph and create a one-of-a-kind collectible. That’s a value add that you’re not going to get from your average collector. #basketball #sportsbusiness #sneakers #innovation

🔥 Outfit Your Team for Success! 🔥 Calling all coaches and team managers! Elevate your team's game with our top-notch sports uniforms. 🏀⚽🏈 From durable jerseys to sleek shorts, we've got everything you need to take your team to the next level. Here's why teams love our uniforms: ✅ Customization Options: Tailor jerseys with team colors, logos, and player names for that unbeatable team spirit. ✅ Performance Fabrics: Keep players comfortable and focused with moisture-wicking, breathable materials that enhance performance. ✅ Durability Guaranteed: Our uniforms are built to withstand the toughest games and practices, season after season. ✅ Affordable Pricing: Quality uniforms shouldn't break the bank. We offer competitive pricing to fit your team's budget. ✅ Quick Turnaround: Need uniforms fast? We've got you covered with quick turnaround times to meet your deadlines. Ready to gear up your team for success? Contact us today to discuss your custom uniform needs! #SportsUniforms #TeamGear #CustomJerseys #GameDayReady #AthleteLife #TeamSpirit #SportsGear #AthleticApparel #WinningTeam #UniformSupplier #CustomSportsWear #TeamPride

Imagine a brand that not only wants its products to get sold out but also challenges its customers at the same time! #Distance - A well-known French brand launched a marketing campaign called “Rob it to get it”. An exceptional idea that challenged its customers to rob them. The challenge was to steal any item without getting caught by the human speedster himself! Mickael Zeze,  who will be guarding the store for the day! The campaign turned out to be a huge hit! A whopping 74 people were caught and 2 super-fast ones managed to make it out of the store without getting caught. Kudos to #Distance for turning a #marketing campaign into an exhilarating celebration of sports and inspiring people to push the limits! #marketingcampaigns #marketingeffectiveness #marketingandadvertising #advertisingstrategies #marketinganalytics #campaignsuccess #campaignoptimization #campaignstrategy #stratergy #digitaladvertising #digitalmarketing #instagrammarketing #brandawareness #brandstrategy #brandadvertising #brandcampaign #sportsbranding #sportsmarketing #brandengagement

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Football icons. I find collaborations with a strong cultural foundation particularly interesting, where storytelling goes beyond mere branding and commercial development, making a lasting impression on consumers. At Manchester City games next season, it won't just be the stands filled with C.P. Company's goggle-trimmed jackets—the players will be wearing them too. The Italian brand has designed an exclusive capsule collection to be worn by the players, coaching staff, and executive management when traveling to and arriving at the stadium for away matches. This collaboration includes, among other items, a customized version of C.P. Company's Goggle Jacket with co-branded lenses, a style that has been a favorite among football fans since its introduction in the late '80s. The Bologna-based fashion brand promises to offer "elegant and tailored shapes," as well as the right amount of City's signature light blue. 🙌 What’s your take? # 382 FASHION, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. C.P. Company More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 "𝐆𝐨𝐭𝐭𝐚𝐡𝐚𝐯𝐚 𝐇𝐚𝐫𝐩𝐞𝐫": 𝐁𝐫𝐲𝐜𝐞 𝐇𝐚𝐫𝐩𝐞𝐫'𝐬 𝐓𝐫𝐢𝐛𝐮𝐭𝐞 𝐭𝐨 𝐖𝐚𝐰𝐚 Athlete and brand collaborations always catch our attention, Bryce Harper’s latest venture with Wawa, Inc. and Under Armour is no exception. Harper debuted his signature shoe, the “Gottahava Harper,” against the Arizona Diamondbacks  this partnership is deeply personal for Harper. He’s openly shared his love for Wawa, often making it a part of his pre-game ritual 🌭 Here’s why this collaboration is a home run! ⚾ (its cheesy but simply too good not to use the analogy) 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐓𝐢𝐦𝐢𝐧𝐠: The release coincides with Wawa’s Hoagiefest, a beloved summer celebration of hoagies, memories, and community. 𝐁𝐫𝐚𝐧𝐝 𝐒𝐲𝐧𝐞𝐫𝐠𝐲: The shoe’s design features nods to Wawa, 🌭 a sole that resembles their hoagie wrapping paper, 🌭 red and yellow laces mirroring the brand’s colors, 🌭 the name “Gottahava Harper” echoing Wawa’s catchy slogan, “Gottahava Wawa.” 𝐔𝐬𝐞 𝐨𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: The shoe also includes a barcode that, when scanned at Wawa, gives customers the chance to order Bryce Harper's favorite hoagie. This was a nice touch. What do you think of this collaboration? Has there been any brand collaborations that have caught your eye recently? #sportsmarketing #sportsbusiness #sportsbranding #underarmour #MLB #marketingtrends #partnership

Fashion’s New Rules for Sports Marketing. Capitalizing on sport’s soaring commercial and cultural relevance is becoming a primary focus for #fashion brands. Fashion brands are waking up to the soaring commercial value of sports like #basketball, #football, #tennis and #formula1 racing, as they look to cash in on the booming sports-sponsorship market, which is projected to from from $63.1 billion in 2021 to $109.1 billion by 2030, according to PwC. For example, #lvmh, owner of #louisvuitton and #dior, announced that it will be a “premium partner” of the Paris Olympic and Paralympic Summer Games in 2024 But to make the most of the opportunity, brands also need to decode the evolving ways in which #sports are consumed, beyond live broadcasts. This is where avenues like podcasts and #socialmedia come into play. Social media has given athletes the freedom to sculpt their public images. Many turn to fashion as a way to diversify their appeal, hiring #stylists and #wardrobe consultants, attending fashion shows and building relationships with #designers to lay the groundwork for lucrative brand deals. Going forward, luxury brands will look to capitalize on the valuable product placement and association with this new generation of social media-savvy athletes at the centre of the movement. #gucci #burberry #zegna #berluti #luxuryfashion #marketing #nyc #losangeles #luxurylifestyle

Unlocking the Legacy of Champions: Vintage Sports Sweatshirts at The Vintage Vault The roar of the crowd fades, the dust settles on the diamond, but the spirit of champions never truly sleeps. It echoes in the hearts of fans, a shared passion that transcends generations and unites us beneath the banner of our beloved teams. At The Vintage Vault, we celebrate this unwavering spirit with a curated collection of vintage NBA, NFL, NHL, and MLB sweatshirts – timeless garments woven from the very fabric of sporting history. More than just casual attire, these sweatshirts are portals to a bygone era. Each logo, each design, whispers tales of legendary athletes, epic clashes, and moments that etched themselves onto the tapestry of sport. Donning a vintage sweatshirt is a silent oath, a pledge to carry the torch of fandom with timeless style and unwavering pride. But these aren't just relics of the past. Worn in the boardroom, at networking events, or during casual Friday gatherings, these vintage treasures spark conversations, ignite friendly rivalries, and foster a sense of shared passion. They become icebreakers, bridging professional gaps and reminding us that behind the titles and resumes, we're all fans at heart. Investing in a vintage sports sweatshirt from The Vintage Vault is an investment in your passion. It's a statement of loyalty, a celebration of sporting heritage, and a way to connect with like-minded individuals. So, whether you bleed maroon and gold, wear your heart on your sleeve for the blue and white, or have a lifelong love affair with pinstripes and home runs, find your perfect piece in our collection. Unleash your inner champion, elevate your casual wardrobe, and embrace the enduring legacy of sports with a vintage sweatshirt from The Vintage Vault. #TheVintageVault #vintagesportswear #sportsfan #casualstyle #professionalcasual #teamspirit #championmindset #sportshistory #boardroomstyle #sportsleadership #casualbusinesswear #corporatefan #sportsequalstheory #vintageaesthetic #teamculture #sportsnetworking #conversationstarters #officeetiquette #casualmeetings #sportshistorylessons #teamdynamics #professionaldevelopment

Been getting into sneaker collecting lately (Specifically Jordans) and the culture around them. I've learned a lot about the process Nike took to create the brand and how significant it was for them. So I wanted to create a Bulls graphic with Jordan and Scottie. #photoshop #graphic #nba #jordan #graphicdesign