When I started at VST a few months ago, Nick Theodore made me a promise that I'd never look at a supermarket shelf the same way again. A recent VST study of Shopper Behaviour found that when approaching a shelf, over half of shoppers start their decision-making process by looking for the cheapest product available. Is this me? Truthfully, it depends how heavy the month has been up to that point! What is more certain though, is the cost of inaction for brands. Due to the ongoing shift to Own Label in many categories, it's currently more important than ever to ensure that (often costly) changes at shelf deliver results and drive real value. To understand more around how VST can help brands retain shoppers, please get in touch!
