Jack Hand’s Post

One of the most frequent (and sometimes panicked) questions I get is: Why does live-action video COST SO MUCH? It’s understandable—many believe that video budgets can be slimmed down to almost nothing with smartphones and inexpensive equipment. And honestly, for some projects? That’s true. But here’s the deal: just because something is inexpensive doesn’t mean it should look cheap. And trust me, your audience definitely knows the difference. INEXPENSIVE is smart business, CHEAP can irreparably damage your brand. Throughout my career, I’ve had the pleasure of shooting multi-million-dollar broadcast campaigns and the no-less-pleasurable experience of smaller-scale, micro-crew projects. I’ve seen firsthand where budget cuts work and where they lead to disaster. Here’s where you can’t afford to cheap out: LIGHTING. A DP once told me, “Cameras don't make things look cinematic—lighting does.” Bad lighting = bad video. You don’t need a full grip crew, but save room in your budget for good lighting and someone who knows how to use it. AUDIO. Bad video can sometimes be salvaged, but bad audio? That’s a nightmare you can’t fix in post. Even with great gear, you need a pro to handle sound. If the audio sucks, your audience will bounce. Period. PRODUCER/DIRECTOR. I’ve seen people try to self-produce to save cash, and spoiler alert—it rarely goes well. A good producer keeps things on track, stress-free, and on budget. And a skilled director makes sure you don’t end up with shaky, poorly framed, or just plain unusable footage. You don’t want to find out after the shoot that you’re missing key shots. Trust me. EDITING: If you love your audience (and your brand), meticulously edit your video. Not just trim it—edit it. A skilled editor can amplify your story, making sure it hits hard with your audience, even if other elements aren't perfect. Bad editing will have your viewers bailing fast. The takeaway: Go slightly over budget but deliver something great, and people might be annoyed for a day. Stick to the budget but end up with low-quality dreck, they’ll never forget it. And they’ll wonder why you didn’t spend the extra money to make it right. It’s all about knowing where to invest to get the best results. ** Need help getting the most bang for your buck on your video project? I’m here to help. Give me a sense of your project, and I’ll share how to get results that perform for your brand without breaking the bank. — JR **

Twice a month, we meet with clients to record their short-form or long-form video content. But there's one thing we do on the day that makes a huge difference. Direct! We hire a room and a videographer, and Martin acts as the director for the day. He has the video ideas and prompts at hand and will say things like... ➡️ Can you try this hook instead? ➡️ Can you explain that in more detail? ➡️ Give me an example of what you mean? And that's what makes a video go from good to great: someone there in real-time to make sure your videos are as compelling, valuable, and clear as possible. Because of this (and the fact that our clients keep on coming back!), we've hired a full-time video strategist, the brilliant Matt Boland, who has tons of experience growing video channels for businesses. A huge welcome to Matt, who is with Martin today filming for a client - meaning these videos are going to be even more epic! (I got this lovely picture of them both this morning!) What about you? Is video something you're thinking of doing more of this year? #videomarketing #videostrategy #shortformvideo

5 Reasons to Choose a Video Production Company Over an Ad Agency for Your Videos When it comes to creating impactful video content, businesses often face a choice: work with an ad agency or partner with a specialized video production company. While ad agencies offer a wide range of services, here’s why a dedicated video production company might be the better choice for your video needs: **1. Expertise in Storytelling** Video production companies live and breathe storytelling. They know how to craft narratives that resonate with your audience, turning your brand message into a compelling story that captures attention and drives engagement. **2. High-Quality Production Value** Video production companies specialize in creating visually stunning content. With state-of-the-art equipment, skilled cinematographers, and professional editors, they ensure your videos have the polished, high-quality finish that stands out. **3. Focused Creativity** Ad agencies juggle multiple marketing elements, while video production companies focus solely on video. This means more time, energy, and creativity are dedicated to producing innovative and engaging video content that aligns with your brand’s vision. **4. End-to-End Service** From concept to final cut, video production companies handle every aspect of the video creation process in-house. This streamlined approach ensures consistency, faster turnaround times, and a more collaborative process with fewer layers of approval. **5. Cost-Effectiveness** By eliminating the middleman, working directly with a video production company can be more cost-effective. You pay for the expertise and services you need without the added overhead and markups often associated with ad agencies. BONUS: The downside Working directly with a video production company is not for everyone. The downside is that a video done with the wrong goal in mind can be a cool video that doesn’t show results. You need a company that will be results focused and a partner in your efforts. At A.J. Williams Media, we specialize in crafting story-driven videos that work. If you’re looking to create impactful video content that connects with your audience, let’s work together. #VideoProduction #BrandStorytelling #Marketing #AJWilliamsMedia #BusinessGrowth

It's no secret that today, video is all but required for a well-rounded marketing strategy. The problem is that hiring full-time videographers can get expensive when you have your daily business operations to consider. With DCMax, you get more than just one videographer—you get a whole team of specialists. Our videography team knows what it takes to create visually captivating content that tells your brand's story and inspires your audience to take action.🎥✨ We can shoot: - Brand Films - Promotional Content - Educational Videos - Testimonials - And More! Reach out to us today to learn more about how our team of marketing experts can help you reach your business goals!🌟 #MarketingGoals #BusinessGrowth #DCMax #DaveCreekMedia #DigitalMarketing #Videography

You Hired A Videographer! 🎥 Turn the game upside down and bring more eyeballs to your business by creating consistent content and partnering with a video professional to do it for you! 👀 These shots are taken from our recent production day with @burkehomeservices capturing content for their upcoming video projects. 📸 DM me or comment "CONTENT" below to get your retainer started! #videoproduction #businessgrowth #brandawareness #marketingstrategy #visualcontent

In today's digital age, video content has become an increasingly essential marketing tool for businesses of all sizes. Videos have the power to communicate your brand message in a way that other mediums cannot, making it an effective way to attract and engage your target audience. However, creating a high-quality video that effectively communicates your brand message can be a challenging task. This is where a cinematographer comes in. At Unreel Creative, we believe that hiring a professional cinematographer can make all the difference in creating a video that stands out and achieves your business goals. Here are some of the benefits of hiring a cinematographer for your company's video needs. https://bit.ly/44194dD

 Video content matters, you know this. But like most businesses you don’t have the expertise necessary to produce professional video content.  This is where professional videographers come into the picture.  Hiring them is a top-notch choice because they know: ·      The right video editing tools ·      Perfect Angles ·      Professional Lighting ·      Ton of other minuscule factors that make a huge difference in the overall quality. ·      Plus you don’t have to worry about buying expensive equipment. P.S. If you are a small business, what is your biggest pain point when hiring a professional videographer?

Are you posting short-form content to grow your brand awareness and drive revenue? Are you hiring a "traditional" videographer who tells you to pay "day rates" and uses all their fancy gear just to film videos like this? Here is an alternative that might save you a TON OF MONEY... Build your own "Virtual Studio" for less than $500!!! Get a high-quality look, make awesome content, and save a bunch of $$$$$$ Comment on the video and let me know what YOU'RE doing to grow your brand awareness!!

Local v. bespoke videographer: Which is best? I often get asked this question, so here's a few brief thoughts below: I've travelled to some incredible locations around Australia thanks to our clients, but this wouldn't have been possible without them weighing up the benefits of engaging a local videographer versus a bespoke video production company. If you have this question, consider: 👉🏼 Does the videographer have a track record of delivering outstanding content that surpasses average standards? Or are they chosen simply because they live nearest to your site? 👉🏼 Whether this video project is a one off. Or are you looking for a long term video creation partner? 👉🏼 The experience and expertise of the videographer. Have they worked remotely? Are they safety aware? Do they understand your business and industry? 👉🏼 Whether there is a clear production process you can understand and follow. 👉🏼 Is there a dedicated team focused on the editing process, to ensure quick and easy delivery of your completed videos and photos? My goal is to produce video content that helps your business shine, regardless of the location, whether it’s remote WA, rural Queensland, out in the regions of Central NSW or in the heart of Sydney. 🎬 Watch our latest videos at puregoldfilms.com.au #contentmarketing #marketing #video #business #puregoldfilms

What’s the difference between a video strategist and a videographer? A videographer is someone who owns a camera and can operate it. They can show up to your event, press record, and edit a recap video. A video strategist is someone who gains a deep understanding of your current marketing objectives, goals, and framework. They understand the systems and strategies necessary to convert video content into results for your business. They will create an entire strategy for utilizing video in your marketing plan. The two sound similar but have major differences. A videographer is more of a commodity, but a video strategist is someone who has exceptional skills in marketing and brand strategy as well as video creation. If you’re looking for a video strategist, send me a message! (This image is from our shoot with The Skin Clique 2 years ago) #brandstrategy #videoproduction #videostrategist #california