Jack Skeldon’s Post

#marketers, Have you been thinking about how to address the challenges around 3rd-party data? If not, you should be. Allow me to suggest doubling down on 1st-party data. And the best source for that is digital experiences like webinars and virtual events. More in my recent Forbes piece below. I'd love to hear your thoughts and ideas on how to further tackle the changes in 3rd-party data, comment away! https://lnkd.in/dAYTHRZP

Here's the problem: 1st party data gives you action taking solely on your digital properties, not the entirety of the web. If you could ethically and legally capture all your consumers' clickstreams, would you not be given a competitive advantage? That's what our solution offers. For a comprehensive overview of consumer data types, including cross-web clickstream data, visit the Consumer Data Types Cheat Sheet at https://lnkd.in/ee2Jmctp.

Track key metrics like website traffic and conversions. Analyze your data to refine your strategy and boost results! #TheMarshallCompany #ClickMarshall #DigitalMarketingServices #DigitalMarketingCompany #MarketingTips #MarketingStrategy #BrandGrowth #SmallBusinessTips

Small businesses need to prepare for Google Chrome’s third-party cookie phase-out by adjusting how they collect and use data. Third-party cookies will no longer be available, so businesses must rely on first and zero-party data. The good news is that most businesses already have a lot of this type of data but have not yet maximized its use. Zero-party data is information that consumers voluntarily provide about themselves. Businesses can incentivize customers to share more personal information by offering discounts or creating surveys and web forms. This data is valuable because it allows businesses to personalize their marketing campaigns more effectively. By using tools like Conversation Intelligence®, businesses can gain valuable zero-party data from phone conversations with customers. Check out our blog to learn new strategies to encourage consumers to provide more zero-party data and create a better, personalized experience for them. https://sta.mx/rf3a

Check out our short video on how you can use Competitive insights, our mobility based analytics solution, to rank site performance across your locations and your competition. 📊👇 https://hubs.li/Q02y2dqL0

Let's transform your data into actionable insights. By meticulously tracking the right metrics on Google and social media, we reveal essential insights into customer behavior, campaign performance, and the overall health of your business. With AIM-HI, you're equipped not just with data, but with the knowledge to interpret and utilize this information for strategic, data-driven decisions that drive your business forward. Are you ready to leverage your data for growth? Schedule your discovery call with AIM-HI today and embark on your journey to data-driven success. https://lnkd.in/gYXwv5dX #DataDrivenBusiness #GoogleAnalytics #SocialMediaInsights #BusinessGrowthStrategiest #DigitalMarketingTips #AnalyticsForGrowth #StrategicDecisions #MeasureWhatMatters

Here's the problem: 1st party data gives you action taking solely on your digital properties, not the entirety of the web. If you could ethically and legally capture all your consumers' clickstreams, would you not be given a competitive advantage? That's what our solution offers. For a comprehensive overview of consumer data types, including cross-web clickstream data, visit the Consumer Data Types Cheat Sheet at https://lnkd.in/eDWc2qVi.

How many visitors to your website did you get last month? Being able to see who visits from where, how long visitors spend on your website, and what actions they take is valuable information to have. With the right tracking in place, an incredible amount of data becomes available, enabling you to make decisions on how you might tweak your website to encourage more interactions, leading to more sales and/or enquiries. Our bespoke reports help you interpret this data in a way that makes it all easier to understand and action. What tracking numbers would interest you the most? #digitalmarketing #webdesign

If you don't look at any other data - look here. Think of your website as your around-the-clock salesperson pulling in leads... or not. What metrics should you track (these are all under the performance tab) 1. Impressions - how many people are seeing your website. ⇧The higher it is the more you are being shown. 2. Clicks - when shown your website how many people are clicking. ⇧You want people to click so more is better. 3. Click thru Rate (CTR) - (clicks/impressions) x 100. ⇧You want this to be above 3% 4. Average Position - where are you coming up in search results. ⇧Position 1-5 is a great place to be. ✪Is your Google Search Console set up? ✪When did you last check it? ✪What number do you want to see go up? ✪What are you going to do to make that happen? ✪Let's discuss. Is this post useful? Great - Share it with your network 💙

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