Jacqueline Pando’s Post

Unlock the power of retail media in 2024's economy! 🔓 Retail media networks prove invaluable in 2024's tightening economy, enabling direct monetisation for retailers and strategic placements for brands. As Suzanna Chaplin puts it, "Technology has rapidly changed, allowing consumers personalised deals and brands to win the right customer." 🔗 Check out Suz's insights in this latest Performance Marketing World article: https://lnkd.in/e7Za99dj #PerformanceMarketing #RetailMedia #DigitalTransformation #esbconnect

🍪💳 While cookies head to clearance, our Contextual Retail Media Categories will help you engage shoppers across the web. 💭 Download the one-sheet below to learn more!

Social is the new search. Check out these insights from Bazaarvoice, 58% of shoppers say they discover products through social. 50% of shoppers research a product through social channels. 50% of shoppers have bought products via social in the last year. If you sell a product or service, you must create quality content, engage with customers, partner with advocates and influencers and run paid media. Have you bought a product you discovered on social in the past year? I definitely have.

Thanks, Barry, for featuring ShopperScape research in your "Slide of the Week" series. This comes from our 7-country Evolving Online Landscape research ... we have cross-country comparisons!

Consumer escapism trends are on the rise. They take many forms, but all provide shoppers with temporary escapes by creating joy in their personal environment. Stay ahead of shifting consumer behaviors to fuel sales and loyalty. Get the insights here - https://lnkd.in/edqRbzGZ

The new CPG shopping cart is social media. Entertainment is just the hook. More research shows us social media is a dominant force in how shoppers find, research, evaluate, and purchase products. Brands that miss this shift are losing out on valuable opportunities as shoppers increasingly use their feeds as a one-stop mental and digital shopping cart for product discovery and decision-making. #cpg #brands #socialmedia

🤔 The Crucial Role of Reviews ⭐ ⭐⭐⭐⭐ A consumer survey involving over 50,000 retail shoppers reveals the undeniable power of reviews in driving purchasing decisions. In a world overloaded with marketing noise, from influencer videos to retail media, authentic reviews stand out as a beacon of trust and quality for shoppers. Here are five reasons why every brand should leverage a robust ratings and review strategy: ⚡Social Proof - Validates product claims and builds consumer confidence. ⚡Boost in Search Rankings - Enhances visibility and drives more traffic. ⚡Improved Conversion Rates - Highly rated products see a remarkable 22% increase in sales conversions. ⚡Increased Brand Affinity - Positive reviews increase repeat purchases and overall spend. ⚡Direct Connections - Engage with customers post-purchase to foster loyalty and prevent them from switching to competitors. Read my blog (link in comments) to find out how you can harness the power or reviews.. 👇 #reviews #digitalmarketing #purpleoctopus

Learn what the market, consumer, and audience are demanding from the 2024 Industry Dive Trend Analysis. Insight into social media audiences, marketing trends, and other industry findings from Retail, F&B, Fashion, and Grocery Delivery apps. #MarketResearch #IndustryReport #SmallBusinessInsight

🔍 Understanding Consumer Behavior in the Digital Age 🌐 Explore the intricacies of consumer behavior in the digital era! Gain insights into online shopping habits, social media influence, and brand engagement strategies. Stay connected in the evolving digital landscape! #ConsumerBehavior #DigitalAge #OnlineShopping #SocialMediaInfluence #BrandEngagement #MarketingInsights #DigitalStrategy #CustomerJourney #Ecommerce #MarketResearch #DigitalMarketing #DigitalTransformation #UserExperience #DataAnalysis #ContentStrategy #CustomerEngagement #BehavioralAnalytics #CustomerInsights #DigitalTrends #TechTrends 🚀

Have you used Notonthehighstreet yet? 🎁 This UK marketplace is all about connecting shoppers with unique, personalized gifts that tell a story! By targeting thoughtful consumers who value creativity, craftsmanship and supporting small independent businesses, Notonthehighstreet has carved out a special niche in the crowded retail landscape. Their strategy focuses on curated collections that resonate with customers looking for something truly special. By emphasising the emotional connection behind each product, they appeal to shoppers who want their gifts to have meaning and make a lasting impression. ❤️ So, How are you differentiating your brand in a sea of options? Are you tapping into the emotions and values that drive your customers to make purchasing decisions? Share your thoughts below! 👇 #Notonthehighstreet #TargetMarket #KnowYourAudience #BusinessStrategy #CustomerTargeting #AudienceEngagement #MarketingTips #BrandSuccess #TargetedMarketing #IdealCustomers #EffectiveMarketing