Jackson Spalding’s Post

I’ll be sharing the answers to our most asked PR questions, while increasing brand awareness for 1903 PR and getting over my fears of getting out there. Feel free to send me your questions and follow along!

Get ahead of the festive rush! 🎄 Discover why early planning for your Christmas PR campaign can boost brand awareness, engagement, and sales! Read the full blog written by Joanna Earle our Head of Digital PR & Content using the link in the comments below 👇

Planning to grow your company brand in the #Nordic countries? Download our free #PR guidebook!

Lovely to have feedback like this from an external PR agency, we have collaborated with when we are working on the same client together. Something I personally pride myself on and guide the team towards being helpful, accommodating and to guide not just clients but other agencies we work with. A lot of agencies don't play nice, jockey for postion (especially if they have similar services to ours), discredit work and talk down about other retained agencies in front of the client. Guide others on their journey through radical candour, be kind and empathetic to the feelings of everyone you work with.

In 2024, I'm planning to emphasis more on branding, partnerships, PR, and videos than guest posting because these elements are expected to carry more weight in Search Engine Results Pages (SERPs)📈 📈 📈 Building a strong brand presence, forming partnerships, engaging in public relations, and incorporating videos into content strategies are likely to have a positive impact on search rankings 🔎 🔎 🔎

Many people wonder about the distinctions between PR and other marketing strategies and why it is so impactful. Common questions include: ◽️ “What sets PR apart from marketing?” ◽️ “How does PR differ from advertising?” ◽️ “How does branding come into play?” Although closely related, public relations and branding are distinct from marketing and advertising - and should be approached as such. These fields focus less on your own perception of your brand and more on how others, including potential customers, see and experience your brand.

Struggling to find the perfect PR fit for your brand? Here are five essential tips to find the PR agency that aligns with your goals and elevates your brand story. ✨

AI and the Future of Events have consumed a lot of ink in the last few years. This InVision Communications and InGo eXchange Roundtable was a great reminder that relationships are best built through breaking bread over interesting rich and exciting topics: 1. As events grow in importance, what does professional development look like? 2. As events evolve, how do we understand the P&L, and the value of an attendee? Thank you to everyone who participated and brought incredibly valuable insights. Stacey Gromlich, Grace Burns, Heather Schneider, CMM, CMP, DES, Brian Mason, MBA, Angie Smith. #eventmarketing #eventprofs #eventleaders #marketing #eventtech #martech

🌟 Here’s a fun post about PR by Madonna—fan or no fan, she’s a force to be reckoned with! Ever wondered what makes Madonna a timeless icon? It’s not just her chart-topping hits, it's her mastery of PR that keeps her on top. Small businesses, take note! Here are six PR lessons to level up your brand game, written by Dawn Carrington.

The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com