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Most popular Ad Formats in Programmatic DOOH, Programmatic banner ads, Native, CTV: discover the most popular ad formats in Programmatic Advertising, explained for beginners. #advertising #programmatic

A recent market forecast on Ad spending in global Digital Video Advertising market revealed that it is expected to reach US$191.30bn in 2024. This Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 6.04%, resulting in a projected market volume of US$241.90bn by 2028. This is according to world market research platform, Statista urging stakeholders in the market to make informed decisions while prompting the industry to innovate and adapt to evolving consumer trends. The form of Digital video advertising in scope here includes all ad formats within webpage-based videos, app-based video players, social media networks, or social media apps, pre-roll, mid-roll, and post-roll video ads, Text- or image-based overlays that appear in video players, native advertising, connected TV advertising and Ad spending on short-form videos. https://lnkd.in/e_9R6y3R

 🎥 Unlock the Power of Video Advertising in 2024! Check out our latest blog post where we reveal the Top 7 Ways to Leverage Video Advertising this year! From interactive experiences to personalized content and mobile optimization, learn how to captivate your audience and drive growth! Comment below your favorite way to leverage video advertising! Read the full blog here: https://lnkd.in/d5q43i6b #VideoAdvertising #DigitalMarketing #2024Trends #MarketingStrategy #AdMedia

🚀 Unlocking new revenue streams: Discover how publishers can diversify earnings beyond ads and subscriptions. Learn about native ads, sponsored content, and more in our latest blog! Click on the link to read: https://lnkd.in/g7R47K9J #DigitalPublishing #Monetization #ContentStrategy

Digital advertising has undergone significant changes since its inception. From the early days of banner ads to the sophisticated world of native advertising, the evolution of digital advertising reflects technological advancements and changing consumer behaviors. This blog post explores the journey of digital advertising, highlighting key milestones and the impact of these changes on marketers and consumers alike. #DigitalAdvertising #NativeAds #BannerAds #AdTech #MarketingEvolution #OnlineAdvertising Click the link below to read more https://lnkd.in/eJ3sFvxZ

Programmatic advertising refers to the automated process of buying and selling digital advertising space in real-time, using algorithms and technology. This method replaces the traditional manual process of buying and selling ads, making transactions more efficient and targeted. Programmatic advertising can be applied to various ad formats, including display, video, mobile, and native ads. #TheSocialRook #DigitalMarketing #SocialMedia #ProgrammaticAdvertising

Short-form content performs best in Meta Ads. Why? It all started in 2018 when Tiktok was released in the US. The unique format which allowed users create short videos set to music resonated with a lot of people. At this point, short and funny videos became very popular. In response to this, YouTube released it own version of Tiktok called YouTube Shorts in 2021. The short and easily digestible piece of content that were on Tiktok and YouTube Shorts was really addictive. Especially in a world where attention span is really short. The strong hooks and captivating visuals of these short videos lead to the explosion of short-form content. People started seeking this form of content on other platforms like Facebook and Instagram. Meta knew this and work on the reels sections of their platforms to give the masses what they wanted. This led to 2 things: 1. The audience being advertised to craved short-form content. 2. The advertising platforms wanted to feed its audience with more short-form content. Thus an intersection was formed An intersection where both the platform and audience wanted the same thing. Short-form content. This meant that: 1. The platform would reward advertisers that produced more short-form content with lower advertising costs. 2. The audience would respond more positively to ads that are short-form. That is short-form style ads performes the best. If you want to elevate your ads you should test short-form style ads. If you want to know how, then follow me because tomorrow I will be talking about how to do just that. Is short-form content working for you? How are you taking advantage of it?

Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN) 🌐 Misconception #1: Programmatic ≠ Display Advertising! Get the facts straight. Programmatic advertising encompasses display, video, mobile, native ads, and more. Explore the full potential of programmatic!  https://lnkd.in/gvYRQdu7 #ProgrammaticVsDisplay #ProgrammaticMisconception #ExpandYourHorizons #BeyondDisplayAds #UnlockProgrammaticPotential #MultiChannelAdvertising #ProgrammaticAdsExplained #DigitalAdFormats #AdTechClarity #ProgrammaticRevolution

1. Bing Ads for Yahoo Search: - Yahoo PPC traditionally refers to pay-per-click advertising on the Yahoo search engine. - In the past, Overture was a PPC advertising platform that Yahoo acquired. - Bing Ads Campaigns can get your Ads in Yahoo Search. By adjusting the ad distribution settings in Bing Ads, you can select specific subsets of the Microsoft Advertising Network, including Yahoo, to display your ads. This allows you to target your advertising efforts specifically towards Yahoo users. 2. Taboola for Yahoo Native: - Taboola is a native advertising platform, similar to Yahoo Native. Taboola is now powering all native advertising for Yahoo properties. What is Yahoo Native Advertising? - Yahoo Native Advertising is distinct from Yahoo PPC (Pay-Per-Click). - Yahoo Native involves displaying ads on Yahoo's network of websites in a way that matches the look and feel of the content around them. - It doesn't work on a keyword-bidding model like traditional PPC. Instead, it often relies on targeting specific audiences based on demographics, interests, and behavior.

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |