Jaclyn Weisberg’s Post

Helpful article from Cvent on 2024 Event Industry Trends - "The world of meetings and events is constantly changing, with new trends emerging, such as the rise of AI and the drive to find new ways to engage audiences. Staying on top of these waves is crucial for continued success." #EventMarketing #IndustryTrends #Cvent #Events

Venues NSW uses Qualtrics to help continually improve the live event experience across NSW’s major sporting and entertainment venues. “It's that speed and then being able to pull out just the key insights that we know that have caused drama for people and allow us, our teams on the ground to fix that straightaway, as best they can.” #AI #CX #EX #productivity #talentmanagement #leadership #futureofwork #datadriven #digitaltransformation #innovation #qualtrics #experience #experiencemanagement #XM #experiencematters #customerexperience #employeeexperience #employeeengagement #employeelistening #employeeretention #HR #talent #talentacquisition #CHRO #CMO

For the past 10 years, tuomi has successfully pursued projects in the field of smart links. These links are unique, allowing for intelligent and individualized targeting and measurement on objects such as cups, glasses, and various advertising media. In recent weeks, more and more companies have been adopting similar ideas. The emerging competition helps us highlight our competitive advantage more clearly. It’s no longer a question of whether, but rather what can you do better. We look forward to future discussions. https://lnkd.in/eGU3s2X4

A weekend building awareness for Wild & Free at The Happy Place Festival, our first GB event. We learned a lot, and if you are interested in our learnings from being a part of large scale events as a new brand, and why i would recommend any D2C brand to build an omni channel strategy, check out below 👇 #founderstories #omnichannelstrategy #brandbuilding

Event Trends for 2024. Whilst I'd love to predict what's going to happen this year. I'm actually interested in learning what people think and am reading a lot around this topic. There's a great article (linked below) from Ticket Tailor. As an event platform they have a lot of data and con see where the trends are headed. Themes of: costs remaining front and centre, sustainability, using events to give back and a focus on community and reward loyalty, all using data - would all be on my list. I'd also add how ai can enhance your event planning into trends for event planners. This is worth a read. https://lnkd.in/e5Hk3XAj #trends #trendsfor2024 #eventtrends #events2024 #EventPlanning #Sustainability #Community #RewardLoyalty #AiEventplanning #EventData #EventstoGiveBack

One of the things I care passionately about is living in the present moment as much as humanly possible. This is where we find something called flow (also known as flow-states, being in-the-zone, or in-the-pocket). Flow has been extensively researched and boasts impressive benefits, such as: 📈 500% increase in productivity (McKinsey & Co.) 📚 490% increase in skill acquisition/learning (DARPA) 🧠 430% increase in creative problem solving (University of Sydney) But the benefits of flow extend beyond these impressive stats. Flow feels incredibly good. It’s powered by a mix of 5-6 of the most pleasure-inducing neurotransmitters known to humanity. Many of the projects I work on are deeply rooted in human psychology and user-centric research and design. Our goal is to make it easier for users to enter their own flow-states in real life. Achieving flow means we've struck product gold, benefiting both the users and the business. I’m thrilled for the bars.com team! 🎉 They’re leveraging technology to get out of the way of, and simultaneously enhance, real-life experiences. This is what I call #productgoals. #experientialdata #aiproduct #flow #userexperience

I recently revisited my Bars.com job description and, frankly, it was a disaster—a mess of jargon and ambiguity. I couldn't stand it. So, I decided to simplify it: "Building and operating a massively scalable experiential network." This new version, while concise, lacks context, leading people to ask what it really means. In our increasingly digital world, it’s always been inevitable that the efficiencies of digital will extend to real-world and merge with experiential settings. This is driven by 3 key factors: 1. The physical world isn't going anywhere and like it or not we live in it. 2. IRL experiences are infinitely more valuable than digital interactions. 3. Digital experiences are infinitely more measurable than messy real-life events. The reality, however, is that digital and experiential channels need not compete with each other—they do because we've created a connectivity and measurement gap. Digital marketers thrive on metrics to enhance their strategies, while real-life experiences inherently offer greater relevance and impact. The challenge is that experiential must overcome the 'we brought receipts' mentality that digital marketers enjoy, and digital engagement must address its tendency to disrupt real-world social constructs, often leading to a paradoxical disengagement from reality. The integration of digital efficiencies into real-world experiences represents more than a technological evolution; it is a cultural revolution and it has been playing out along generational lines. Our society is at a crossroads where the immersive, tangible value of physical interactions can be enhanced by the precision and scalability of digital tools. We are not merely bridging a gap; we are reimagining the way we connect, communicate, and engage. To bridge this divide, we need to develop irl programmatic networks and cross-channel platforms that bring digital efficiency into the physical world. This requires implementing a framework that creates an always-on ecosystem, designed to drive relevance, actionability, and measurement across real-world settings. By providing interfaces and exchanges, we can facilitate data flow between digital and real-life experiences, creating a unified data channel that addresses audience needs in a relevant, actionable, and measurable manner across a merged platform. Imagine a world where the authenticity of a face-to-face conversation is seamlessly augmented by the analytical power of digital insights. Where attending an event doesn't just mean being there, but experiencing a relevancy enhancement that enriches every interaction. This convergence doesn't just aim to make digital more human; it seeks to make human experiences more profound and meaningful. This is the vision, and this is what’s driven me here. For me it’s about fostering connections that matter, both online and off and you can see the beginning of this vision at our new website on bars.com #experiential #digital #programmatic

[insert joke about Kim Kardashian attending OMR 2024 here] Can't believe it is this time of the year again - time to share insights about strategy, plan and performance of voice of the customer omnichannel UX, with our long dated customer Mediamarkt, on the biggest digital marketing and omnichannel commerce festival in Germany. The generous OMR masterclass format will allow us to dive deep into the WHY's, WHO's and HOW's, all while maintaining a strongly personal touch to our story and keep a maximum of time for panel questions following the talk. In my experience, the most gratifying moments are when your story resonates with the public, and when the questions of the targeted audience are so on spot that they actually teach something back to the presenters, turning the Masterclass into a real mutual learning experience. Application has opened - you can apply to our Masterclass as much as all the other super interesting contributions as of last week! (link below 🔽 ) I am personally looking forward to the high quality offerings in retail- and social commerce success stories, and have already registered to my 6/6 classes on those topics! Are you attending and if yes, what are you highlights about the upcoming #OMR2024 ? - Besides, of course [insert closing Joke about Kim Kardashian's attendance obviously being the absolute highlight of this year's OMR] ;-) https://lnkd.in/dtd4HYzE

Without a clear purpose behind your activation, don't expect to drive authentic connections. Explore how intentional experiences can significantly enhance event engagement, leaving attendees feeling deeply connected to your brand long after your event is over.

It’s nearly time for festival season to commence! The landscape of hospitality and events is evolving - it’s not just about what happens on the ground; it's about how we extend audience experiences beyond, and create lasting connections. This means embracing a new wave of digital engagement and technology. Following our work with the Taste of London Festival and IMG, continuing for the 4th year running, here's how we keep our clients ahead of the curve: ✅ Crafting personalised experiences Through the power of data and insights, and by collecting first party information, we assist in bolstering your CRM and designing strategic events that resonate with fans. ✅ Unlocking additional engagement opportunities By creating an omnichannel experience which extends beyond the event itself via exclusive content, gifts and more, opening new revenue streams and partnership opportunities, all whilst keeping your audience engaged pre and post-event. ✅ Amplifying moments of delight Through innovative and engaging moments for audiences, that not only spark joy on-site, but keep people re-engaging well past the event. Join us for a summer of events and festival fun - and to learn more about how to digitally amplify your on-the-ground activity, just reach out! #festivalseason #consumerengagement #events #audienceengagement #phygital #digitalinnovation #community