Jake Baumann’s Post

Make your customers not just consumers but co-creators. Your brand will stand out by not just serving a community but being actively shaped by one. When you harness the collective power of your user base, you are creating a sense of ownership and loyalty that’s rare in the modern consumer era. Authenticity and engagement are the currency of relevance.

Loyalty is evolving to include the entire consumer. 🗣 The previous state of loyalty = one way conversation from Brand to Consumer ➡ ⬅ Current state of loyalty = two way engagement between Brand and Loyal Consumers (as demonstrated in this article) 🔄 Emerging State of Loyalty = Brands connect customers to each other, facilitating conversations as a means of building true community Subgroups (such as those on Reddit) have always been an invaluable source of insights. Brands of the future can provide platforms where this can happen in their existing ecosystem - allowing for buyers to garner influence not only with the brand, but also fellow loyalists, and allow for brands to be eye-level with their enthusiasts. #loyalty https://lnkd.in/et4Urx7d  

What will we see more of this year and beyond? Hopefully better access to experiences and products without the need for ownership. This change will encourage new practices in design and services. Although not a new idea, it does require a modern element to remain global. Watch this space... #trends #insights #designstrategy

Steal Taylor Swift's Go-to-Market strategy↓ (Is TTPD a masterclass?) 𝟭. 𝗣𝗿𝗲-𝗟𝗮𝘂𝗻𝗰𝗵 𝗕𝘂𝘇𝘇 = 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻. This can look like early demos, beta testing, even limited edition swag –   get your target audience invested early. (𝘫𝘶𝘴𝘵 𝘭𝘪𝘬𝘦 𝘚𝘸𝘪𝘧𝘵𝘪𝘦𝘴 𝘦𝘢𝘨𝘦𝘳𝘭𝘺 𝘢𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘢𝘭𝘣𝘶𝘮 𝘥𝘦𝘵𝘢𝘪𝘭𝘴.) 𝟮. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 ➳ 𝘁𝗵𝗲𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝘆𝗼𝘂𝗿 𝗳𝗮𝗻𝘀: Taylor's lyrics resonate for a reason She gets her fans' emotions & experiences. →Conduct market research + gather user feedback. →Deeply understanding your customer base!   →watch them become your biggest advocates. 𝟯. 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 + 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 = 𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 Each album feels fresh, but true to a solid foundation – a core set of values and a clear identity. → If you establish brand recognition & trust first, you can evolve and innovate with relevant offerings (𝘕𝘰𝘵 𝘢 𝘳𝘦𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯, 𝘢 𝘸𝘢𝘺 𝘵𝘰 𝘢𝘥𝘥 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘺) 𝟰. 𝗪𝗼𝗿𝗹𝗱-𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 = 𝗖𝗼𝗵𝗲𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 Her world-building takes it a step further.   Each album- a distinct aesthetic & hints to decode This creates a deeper connection with fans, gives them a sense of belonging. (and fosters viral social moments) Disney or Apple may come to mind, But smaller brands can leverage similar tactics! Customers love intrigue and being part of a story. Think of narrative elements, easter eggs & experiences What can you weave into marketing? -- Swiftie or not, her launch strategy is worth stealing: 1. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 2. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 3. 𝗥𝗲𝗺𝗮𝗶𝗻 𝘁𝗿𝘂𝗲 𝘁𝗼 𝗮 𝗰𝗼𝗿𝗲 𝗯𝗿𝗮𝗻𝗱 4. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝘄𝗼𝗿𝗹𝗱 Any go-to-market lessons I skipped? #taylorswift #gotomarket #productlaunch #branding

🔹 Great Brands Inspire Possibility 🔹 Ever wondered what makes a brand unforgettable? It's not just the products. It's the feeling they evoke. 💡 ✅ Take Apple, for example. Their "Think Different" campaign didn’t just sell gadgets; it sparked creativity and boldness. 🍏 ✅ Great brands don’t just sell – they inspire. They make us believe in our own potential and what we can achieve. 🚀 👉 What's your favorite brand and why? Share below! #Branding #Inspiration #Creativity

Another Monday, another Byron Sharp! Let's dive into a marketing fundamental taken straight of the book from this living legend. 📘 Always remember that convenience isn't just a perk; it's a powerhouse driver of market share. Here's the breakdown: 🛒 Simplify Purchases: In the game of market share, simplicity is a game-changer. The easier it is for customers to access and buy your brand, the stronger your market presence becomes. 💼 Accessibility Matters: Convenience isn't just a buzzword; it's a strategy. Making your brand accessible ensures that it's within easy reach of your target audience, translating directly to increased market share. 💪 Market Impact: The correlation between accessibility and market share is undeniable. Brands that prioritize ease of purchase position themselves for greater market impact and sustained success. In a competitive landscape, where every click and decision matters, remember: convenience isn't just a preference; it's a strategic advantage. Is your brand designed for easy accessibility? Let's talk about maximizing your market share. #barneystudio #barney #branding #brandingstudio #importanceofbranding

In marketing, the journey and the destination are equally crucial. The "𝐏𝐥𝐞𝐚𝐬𝐮𝐫𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐮𝐧𝐭" and "𝐏𝐥𝐞𝐚𝐬𝐮𝐫𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐞𝐚𝐬𝐭" theory perfectly illustrates this. 🎯 𝐏𝐥𝐞𝐚𝐬𝐮𝐫𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐮𝐧𝐭 𝟏. 𝐀𝐩𝐩𝐥𝐞’𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐞𝐚𝐬𝐞𝐫𝐬: The anticipation and speculation before a new iPhone launch build an irresistible excitement. 𝟐.𝐍𝐢𝐤𝐞’𝐬 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐄𝐝𝐢𝐭𝐢𝐨𝐧𝐬: The chase for exclusive sneakers makes the acquisition even more rewarding. 𝟑.𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚’𝐬 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐁𝐨𝐭𝐭𝐥𝐞𝐬: Finding your name on a Coke bottle turned a simple purchase into an engaging quest. 🍽️ 𝐏𝐥𝐞𝐚𝐬𝐮𝐫𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐞𝐚𝐬𝐭 𝟏.𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲: After the buildup, shoppers enjoy unbeatable deals and the satisfaction of great savings. 𝟐.𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲: The strategic planning and anticipation culminate in the thrill of snagging the best discounts. 𝟑.𝐃𝐢𝐬𝐧𝐞𝐲 𝐕𝐚𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Planning a Disney trip builds excitement, and the actual experience creates magical memories. Balancing the hunt and feast can elevate your marketing strategy, fostering deeper customer connections and greater engagement. How do you create the perfect balance in your marketing? Share your thoughts! 👇 #Marketing #CustomerExperience #BrandStrategy #ConsumerBehavior #MarketingInsights

Youthforia and Apple top this month's list of marketing misfires. These companies made some serious mistakes with their execution. And both were met with backlash of epic proportions. But instead of criticizing the founder, product development teams or creative teams, let's get curious about how these hot brands were both caught in a similar cultural maelstrom. Yes, they each lacked understanding of their target audience. But why? In today's Substack, I look at the soulless loop of hyperconsumerism that's driving speed to market and undermining ingenuity, creativity, quality, longevity and deep emotional resonance. What do you think? Do you think rapid trend cycles, constant content cycles and bloated NPD pipelines are compromising quality?

📢 Research Add Ons! Expand the impact of your REAL Optimization with add-ons. Product usage immersions, mobile shopalongs, or video deliverables are great ways to experience feedback from your consumer. Product Usage Immersion: Understand how expectations at-shelf align with actual product experience. Mobile Shopalongs: Expand your reach to experience in-context reactions from consumers across the country. While making live interviews accessible to your entire team. Video: Drive impact with key stakeholders through a compelling video deliverable that brings in-aisle responses to you. Reach our for more details! #packagingdesign #cpg #fmcg #consumerbehavior #insights #branding

I’ve been in the #game for 20+ years. It’s not only about the grind. One thing kept me ahead of the curve.   Self-mastery.   In the #industry right now, there are too many people trying to be like somebody else instead of mastering themselves. I hold my advantage: mastering my craft, my style. This extends beyond just art; it's digging deep into knowing me - my identity, my purpose.   #Trends come and go. But with self-mastery, I've found that innovation isn't a chase, it's instinctual. I don't follow trends, I set them. So, how about we dial down the industry noise and listen to our inner voice?   Note to self: In this industry, don't just mimic the trend. Be the trend. #advertising #creative #creativity #marketing #branding