Jake Hess’ Post

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Is a wine/spirits wholesaler needed in a specific state? For small US producers a wholesaler could be acting as a bouncer, preventing the brand from getting in a state for a variety of reasons, for example (but not limited to) : - too much work involved vs projected sales - wholesaler's book is replete with similar offering - wholesaler's staff wont do well with said brand (say staff is used to selling large established brands, staff might not have the understanding/will/knowledge to be successful) - wholesaler's accounts are not in line with the supplier's target accounts - cashflow - wholesaler already at capacity with future launches this year Some wholesalers will even take on the small/new brand with little to no intention to sell it, knowing it might compete with the company's existing suppliers and deciding to buy a palett and keep the new player at arm's length. Hence having the option to sell directly to a retailer in state X is a great way to get a foot in the market. Now if one wants to build brand-recognition in that state, it will require (wo)manpower, legwork, a wide network in target market, lots of samples & patience. This is typically where the wholesaler comes into play, provided the company actually does its job. To achieve the same outcome outside of the classic wholesale framework necessitates skilled brand-ambassadors in the market replicating what the wholesaler's rep would do. This/these people will need to be paid (likely salary/base vs full commission) and managed. While it might feel achievable from the standpoint of one specific market but i am unsure how doable it might be at scale, across 10, 20 or 30+ states. In any case showing exisiting sales in a market is a good way to help convince a wholesaler to take one'a brand on. That's a definite upside.

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Intriguingly, it appears that a closely guarded secret in the art of jam-making has been handed down through generations for an astonishing 100 years. This hidden gem of knowledge, carefully preserved and protected, has become a cherished tradition, enriching the craft of transforming fresh fruits into delectable, flavorful jams. As the story goes, this culinary secret carries with it the wisdom and experience of countless individuals who have mastered the fine art of preserving fruits in a jar. Passed down from one generation to another, the secret involves a delicate balance of time-honored techniques, rare ingredients, and perhaps a touch of familial magic. It is more than just a recipe; it's a legacy, a culinary heirloom that transcends time. The allure of this centennial secret lies not only in its ability to create delicious jams but also in the sense of history and tradition that it brings to each batch. Those fortunate enough to be entrusted with this knowledge find themselves not just making jam but participating in a legacy that spans a century—a timeless connection to the past, present, and future of the art of jam-making.

The fluorescent lights hum overhead, casting an almost clinical glow on the battlefield – the hawker centre. Here, amidst the clatter of plates and the symphony of sizzling delights, a silent war rages. The soldiers? Not men in fatigues, but packets of tissue paper, forgotten notepads, and even the occasional stray umbrella. Your choice of weaponry speaks volumes about your experience and strategy. A lone tissue paper, deployed with precision, is the ultimate power move. It's the undisputed king of the chope, a universal symbol understood by all seasoned hawker warriors. No questions, no arguments – your territory is claimed. However, the landscape is ever-changing. A rookie might naively send in a flimsy paper card, only to be met with derision (and possibly a well-aimed gust of wind to the floor) from a veteran proficient in generating the illusion using the ancient art of puffing cheeks. Notepads, with their air of misplaced importance, can be a risky proposition. They might work for the occasional office worker, but seasoned fighters see them as a bluff – easily discarded or "borrowed" by a more determined opponent. Umbrellas, while offering a certain intimidation factor, are cumbersome and frankly, a bit theatrical in the air-conditioned confines of most food courts. Best left at home. Now, unlike the savages in Sydney, here in Singapore, we've perfected the art of chope warfare. Tissue paper reigns supreme, a single tiny pack portray a potent symbol of reserved territory. But beware, even the mightiest tissue can be challenged. A pair of sunglasses, strategically placed, suggests a warrior ready to defend their claim. Or, the ultimate power play – a name tag with a strategically chosen, vaguely important-sounding title. That's a surefire way to keep your seat warm (or should we say, tissue-guarded) until your return. So, the next time you venture into the culinary coliseum, choose your weapons wisely. Remember, in the food court war, a well-deployed tissue is worth more than a battalion of soldiers. Let the fight begin. #tuesdaythoughts #reflection #reflections #singapore #sydney

Just follow the steps and your board is set.

As with many things it is the details that matter and make the simple things surprisingly complex. Doing something well and refusing to sacrifice quality is the underlying theme of everything we do. https://lnkd.in/epPGjb-9

Dive into these great insights from Ted Lake!

Getting coverage, seeing it come through, will never not be a thrill for me. Today we got not one, but two pieces for two different clients published in one of our key trade titles - one I would consider the pinnacle of media coverage for that particular sector. 🎉 This job involves a lot. Some of it is complex and layered. Some of it is simple - like getting a coverage alert through. And sometimes, it's the simple things that make it all absolutely worth it. 🗞