Jacqueline R Franco’s Post

Ever felt like your team's creative spark needs a little... animation? We sure did! That's why we took a break from the brainstorm for a day and dived headfirst into the world of Pixar. We specifically chose “Inside Out 2” to explore the world of emotions - a crucial element in our industry trying to connect with the audience. This resonated with us on a creative level - after all, the best campaigns tap into a range of feelings to truly resonate. Indeed, this Pixar Animation Studios adventure was a win-win for team bonding, and we learned that emotions are not just positive or negative, it's all about finding the balance. We are so excited to implement these learnings and keep that creativity flowing. P.S. Looking for ways to boost your team's creativity? Look no further than movies! #movie #learning #emotions #creativity #team

Innovation: It was one of the first successful sound cartoons, integrating synchronized sound with animation, which was groundbreaking at the time. 🎵🎬Character Introduction: It marked the debut of Mickey Mouse, a character that would become an iconic symbol of Disney. 🐭✨Cultural Impact: Its success helped establish Walt Disney as a major player in the animation industry and contributed significantly to the rise of animated films. 🎉🏆Technical Achievements: The animation utilized the "rubber hose" style, characterized by fluid, exaggerated movements and expressive characters. 🏃♂️🎨Historical Significance: "Steamboat Willie" is often credited with transforming animation from a niche entertainment form into a mainstream medium. 📽️🌟#MickeyMouse #DisneyDebut#AnimationInnovation #SoundCartoon#WaltDisney #AnimationIndustry#RubberHoseStyle #AnimationTechniques#AnimationHistory #SteamboatWillie

At Duck Called Dog Ltd, we recently wrapped up the production of The Waste Connect Ltd advert, and we’re excited to share a comparison video that showcases the journey from the animatic to the final piece. What stands out is how, in animation—especially stop-motion—those early storyboards and animatics are more than just a rough guide. They are the blueprint for the final product. 🛠️ In live-action film, there's room for creative freedom in the moment—on-set improvisation, spontaneous changes, and the unpredictable magic that happens when the camera rolls. 🎬 But in animation, particularly stop-motion, every frame has to be meticulously planned. What you see in the animatic is often exactly what you’ll get in the final film because everything, from characters to sets, must be crafted precisely to make the vision work. 🧩 This process brings a different kind of creativity—a focus on detailed planning and execution. It’s a fascinating contrast, and we’re thrilled with how The Waste Connect advert turned out. #duckcalleddog #itsalive #animation #stopmotion #animatic #thewasteconnect 

Confront the Brutal Facts. By the early 2000s, Disney's animation division was struggling. Many of their recent animated films had failed and Disney (yes, Disney!) was losing its reputation as the leader in animation. Meanwhile, Pixar, led by Steve Jobs, had rapidly become the animation king, producing a series of highly successful films like "Toy Story," "Finding Nemo," and "The Incredibles." It must have been tough for executives at Disney to find that this new, young company was beating them at their own game. They could have gotten carried away by their egos and their history and tried to catch up. The hard, brutal fact though, was that the talent and knowledge gaps were already significant. Disney's management recognized this huge difference and finally decided to acquire Pixar, one of the most successful strategic moves they've made. The rest, as they say, is history. It's surprising to see how many companies struggle to actually face the truth and make tough decisions based on it. This is one of the lessons I love from the book "Good to Great" by Jim Collins: Confront the Brutal Facts. We are emotional creatures, and it's easy to get carried away by our feelings and allow them to cloud our vision. Are there any brutal facts you may be "sweeping under the rug" in your company? PS: If you're a business owner / CEO looking for some perspective or feeling stuck, DM me and let's work together!

At Duck Called Dog Ltd, we recently wrapped up the production of The Waste Connect Ltd advert, and we’re excited to share a comparison video that showcases the journey from the animatic to the final piece. What stands out is how, in animation—especially stop-motion—those early storyboards and animatics are more than just a rough guide. They are the blueprint for the final product. 🛠️ In live-action film, there's room for creative freedom in the moment—on-set improvisation, spontaneous changes, and the unpredictable magic that happens when the camera rolls. 🎬 But in animation, particularly stop-motion, every frame has to be meticulously planned. What you see in the animatic is often exactly what you’ll get in the final film because everything, from characters to sets, must be crafted precisely to make the vision work. This process brings a different kind of creativity—a focus on detailed planning and execution. It’s a fascinating contrast, and we’re thrilled with how The Waste Connect advert turned out. #duckcalleddog #itsalive #animation #stopmotion #animatic #thewasteconnect 

In our prior Before the Scenes module on "Love is a Championship," we briefly touched on storyboarding and animatics. Today, I compare initial storyboards/animatics to the fully colored version of my previous film, Metro6. On Metro6, we entered production with only 40% of the story in place. This led to an abundance of revisions, and in some cases completed shots that never made it into the final film. If you look closely at the differences between the storyboard panels on Metro6, you can gather that the areas where the storyboarding style shifted are also the areas where there was a story adjustment. We had a lot of story adjustments. Even though the Metro6 film turned out great, the experience taught us that compromising on the development of the story is a non-negotiable. The time dedicated to upfront story development proves to be an investment that pays off, ultimately saving 2-3x more time in the end. We applied these learnings on Love is a Championship and entered production with 90-95% of the story in place. It's still very early in our animation production, but it's clear that our upfront planning has significantly improved our overall productivity. --------- If you like this video, stay tuned for the next one, and of course you can support this project in many ways. Liking or sharing our content is always appreciated. If you have ever dreamed of creating your own animated films, or want to learn more about what it takes to make Independent Films, subscribe to our youTube channel @LoveisaChampionship https://lnkd.in/gXYN45Rp and become a part of the creative process!  Additionally, you can choose to directly support the project via our Patreon at: https://lnkd.in/g6N2HHCW So excited to share more with you soon! #LoveIsAChampionship #LIAC #animation #indiefilm #behindTheScenes #beforeTheScenes

Pixar has enjoyed an uninterrupted run of success at the box office for almost three decades but has had some recent misfires. In a new BusinessWeek cover story, Pixar’s president, Jim Morris, unveils a strategic plan to revamp the studio's direction following a challenging few years for the animation studio. The strategy focuses on a mix of original movies, sequels, and spinoffs of beloved classics. Morris envisions releasing three movies every two years, alternating between existing IP and original content. The first test of this strategy will be the release of “Inside Out 2” next month. The outcome of this highly-anticipated movie will either reaffirm Pixar's standing or raise concerns about the company's relevance in the competitive animation industry. Read the full story on Bloomberg:

What's the #businessbook you recommend the most? 📚 Throughout my career, and especially now with the Unspecials™ project, I often find myself engaging in discussions with young talents about inspiring reads. From a business perspective, the list is vast, but there's one gem that always tops my list: "Creativity, Inc." by #EdCatmull Find out why below! 🚀 Have you read it? Share your thoughts! #BookRecommendation #CreativityInc #EdCatmull #CareerInspiration Pixar Animation Studios Walt Disney Animation Studios The Walt Disney Company

Cartoons offer a wealth of inspiration for creative thinking 🎨. One fascinating concept originating in the fantastical world of classic 2D animation is the "Plausible Impossible" principle ✨. Consider, for instance, a scenario where a character dashes off a cliff's edge, remaining suspended in midair until they glance downwards and realize the absence of solid ground beneath them 🏞️🚶♂️💨. This moment, when the character looks down, ingeniously establishes a cause-and-effect relationship for the audience, rendering the implausible scenario both plausible and amusing 😄. Could this creative principle be applied beyond cartoons and animation, perhaps in advertising, product, or service design? 🤔💡 Here's Walt Disney himself, explaining the "Plausible Impossible" principle 📽️. #augmentedcreativity #creativeforesight #centerforcreativeforesight #sustainableinnovation