Jacqueline Rodriguez’s Post

The interactivity of CTV allows for influencer content to shine, with campaigns featuring clickable overlays, QR codes, or custom URLs, prompting viewers to take specific actions. Both CTV and influencers are set up for success in the era of deprecation of cookies, being cookie-less environments. Learn more about from GroupM's Vivian Subrata: https://loom.ly/Ekhn2xc _ #GroupMMENA #CTV #influencermarketing

The interactivity of CTV allows for influencer content to shine, with campaigns featuring clickable overlays, QR codes, or custom URLs, prompting viewers to take specific actions. Both CTV and influencers are set up for success in the era of deprecation of cookies, being cookie-less environments. Learn more about from GroupM's Vivian Subrata: https://lnkd.in/eiMGk9nS _ #GroupMMENA #CTV #influencermarketing

The interactivity of CTV allows for influencer content to shine, with campaigns featuring clickable overlays, QR codes, or custom URLs, prompting viewers to take specific actions. Both CTV and influencers are set up for success in the era of deprecation of cookies, being cookie-less environments. Learn more about from GroupM's Vivian Subrata: https://lnkd.in/e-p4m4Mt _ #GroupMMENA #CTV #influencermarketing

Unlocking the Power of Video Marketing: A Game-Changer for E-Commerce Success - https://lnkd.in/gfUsg28g The most game-changing aspect of video marketing is its potential to attract external influencer traffic. Farrar explains that by featuring your product in a shoppable video created by an influencer, sellers can leverage the influencer's audience to drive traffic directly to their listings.This symbiotic relationship between sellers and influencers can significantly boost sales.

🧐 TikTok’s Subscription Feature for Non-Live Creators: What’s Really Going On? TikTok is now letting non-live creators offer exclusive, paid content to their most loyal fans. But how should brands and marketers respond? 👉 Pros: Deeper engagement, targeting highly invested audiences, and opportunities to create unique, premium content. 👉 Challenges: Reduced broad exposure, requiring brands to rethink how they collaborate with influencers and offer real value behind paywalls. This could reshape influencer strategies—for better or worse, depending on how it's used. #TheR2Impact #InfluencerMarketing #TikTokMarketing #BrandStrategy https://lnkd.in/deBH9fy9

Three WHYS we agree ads rights with influencers at Part Three Digital... 1️⃣ Our research has found that influencer collaboration ads outperform branded ads 📈 Last year saw audiences were 116% more likely to engage with ads featuring influencer content. This was up from 40% in 2022.   ✌️ It makes commercial sense, especially when you are investing a pretty penny in collaboration content being created & posted in the first place 💸 To amplify the content to your target audiences through social media advertising & elongate your campaign. 3️⃣ It is no longer enough to rely on organic performance of influencer collaborations📱 Brands & influencers are at the mercy of changing algorithms, and capturing audience's attention on a given day is becoming ever-challenging, which impacts the organic results of collaborations. #influencermarketing #socialmediamarketing #digitaladvertising #influencermarketingagency

More great coverage on our newly launched CreatorTV offering. This is going to be a game changer for... 📈 Proving the value of influencer marketing and how it impacts the much broader media investment of brands 🔗 Connecting with consumers in a more authentic, relevant way on CTV. Similar to TikTok, don't make commercials, make CreatorTV 💸 Getting more life out of the creator content that you already paid for If you don't have a CTV strategy with creators, now's the time! #influencermarketing #creatoreconomy #socialmedia #ctv

Ready to make influencer fraud a thing of the past? 👀 HypeAuditor’s Instagram Audit tool lets you determine influencer quality at a glance by revealing their overall engagement rate as well as Audience Quality Score – our proprietary in-house metric based on an influencer’s engagement authenticity, follower growth, and audience quality. While this is just a teaser into an influencer’s overall analytics, it’s a great starting point to help filter out lower-quality influencer accounts from your search. Try our free tool here: https://lnkd.in/drVJ9BX7 #influencermarketing #Instagram #influencers

We've reached 45,000 Influencers on our platform, another huge milestone for the company! Take a minute to think, each one has been individually selected based on strict criteria for brand campaigns from the US, UK, Europe and APAC, TLDR that's over 15,000 hours of work. Some more mind-blowing stats: - we've completed almost 5,000 Influencer collaborations globally - $60M generated from Influencer activations (equivalent ads media value) - over 2 million likes and comments Check out our Influencer Platform page for more info: https://lnkd.in/gYYGiTY6 #Influencers #Influencermarketing #advertising #digitalads #media #nativeempire