Working with Mikey Ojeda, founder of celebrated Los Angeles-based studio Bleach Design Werks, we created a full suite of custom racing gear and vehicles that embody #JMM and Mr. Rossi’s shared passion for craft, creativity, and excellence. #Rossi rides a Yamaha YZ450F custom-painted to perfectly match JMM's Bordeaux Empire Pantone, complimented by Copper embellishments on all the touchpoints—including the clutch lever, brake levers, shifter, and footpegs, as well as on the tip of the titanium muffler and wheel spokes—and seat and handlebars finished in Veg Tan leather. Both the rider’s helmet and its vehicles are embellished with artwork made in collaboration with artist Nicolai Sclater, aka Ornamental Conifer, employing his unique blend of traditional sign painting techniques and contemporary street art aesthetics to create an elevated visual language for the project, including unique expressions of JMM’s “Hungry Like A Wolf” motto, and Rossi’s signature “46” and “SoleLuna'' motif. Video by Dmitri Coste Music by PUNISHMENT
Moving forward!
SVP, Brand Partnerships
3moOK, so when he does Los Angeles PR, can I carry your Starbucks Jean-Francois Sberro ??