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After a few days of opening our Creator-led store on the infamous NYC Fifth Avenue in June of ‘22, something we couldn’t have asked, thought, or imagined happened. Some of the world’s biggest brands, sports franchises, and retailer operators started coming to us. “Can we setup a technical visit” said a major tech company from Korea. “We’d like to understand what you’re doing and how it works” said world-renowned luxury fashion brand. They poured in, and we were facilitating meetings and walk throughs with new major retailers, brands, and major sports teams almost daily. This taught us two things: 1. No major brand, sports team, or tech company wants to be the first one through on innovation and get all bloodied and battered, they’d rather let us do that. Fair enough. 2. Once we do put the pieces together, the opportunities will be endless. The respect we were shown from influential brands around the world told us that the Creator had officially arrived - that the brands of the future will be Creator-led. That the future can be bottom-up instead of top-down. We just needed to figure out a better way to connect the Creator & the brand. Enter WE3: The Creator, The Platform, The Brand ‘22: Move fast and break things ‘23: Fix things that are broken ‘24: WE3 Revolution This year is going to be epic 🔥

🏈 Exciting News from the Kansas City Chiefs! 🚀 The Kansas City Chiefs have transformed into a global entertainment brand with the help of Frontify. 🚀 Read how they overcame the challenge of scaling their brand while maintaining consistency. Key Wins: ✨ One-stop-shop for brand assets and guidelines. ✨ Seamless collaboration with global partners, saving up to 10 hours/week. ✨ Empowered stakeholders to own brand assets, enhancing consistency. Kudos to the Chiefs for innovating in brand management! 🏈🌎 #KansasCityChiefs #BrandManagement #Frontify #Innovation #GlobalBrand #Entertainment #BrandConsistency Read the full article below on how the Chiefs are transforming into a global entertainment powerhouse! 🚀

Ben & Jerry’s. Disney and Pixar. Apple and Nike. These iconic duos prove the power of co-branding. Ready to tap into this strategy? Teaming up with retail giants like Roots, Adidas, and Nike in company merch can skyrocket your brand. Co-branding isn’t just a strategy; it’s a game-changer. At Brand Blvd, we get it. That’s why we offer partnerships with top retail brands to elevate your brand. 👉 Dive into our blog to discover how co-branding can benefit your brand and learn top tips for effective partnerships. Ready to stand out? https://bit.ly/45G68Eh

Brand amplification is not a lab experiment. It is an experience. The power of National Football League (NFL) team partnerships is in changing the minds and actions of fans in favor of sponsors. --No need to estimate the power of the team's IP with panel data. --Measure the impact of the team's asset mix including the team's IP on fans who experience the sponsorship. --Show how minds are changed among fans who are not currently customers of the sponsor (see the red lines in the chart). Based on data from over half a million fans and more than 20 NFL teams over five years, sponsors KNOW the level of impact of the team on their brands. That's why BetMGM, Bridgestone Americas, Ford Motor Company, USAA, Reliant Energy, Mattress Firm, and many others count on these numbers to prove impact. Contact Diana Curti Maffei if you want to get more information on how to get on board the measurement train.

Guide to Successful Brand Partnerships for Everlasting Brands 📢 Successful brand partnerships are strategic alliances between like-minded brands aimed at driving mutual growth, innovation, and market impact. These partnerships leverage shared values, complementary strengths, and trust to create compelling collaborations that resonate with audiences and drive tangible results. ✔ These are our examples of successful brand partnerships: 1. Remember the Nike and Apple partnership? 👟 The Nike+ app integrated seamlessly with Apple’s iPod and later iPhone, allowing runners to track their workouts, set goals, and sync data. Turns out, they were a match made in heaven! 2. Rimac and Bugatti partnership 🚗 This partnership provided their customers with mind-bending acceleration and sustainable performance, blending Rimac's electric drivetrains with Bugatti's speed and luxury. 3. Starbucks and Barnes & Noble partnership? 🥤 When we think back to it, it makes us feel all cozy and comfy – which was the goal of the partnership, too. If you want to learn more about this, visit this link and discover further details ➡ https://lnkd.in/d4JQZvMt

Hibbett Sports reported results for the first quarter on Wednesday, but declined to share updated financial targets in light of its upcoming acquisition by JD Sports. In Hibbett’s first quarter, net sales were down 1.8 percent from the prior year to $447.2 million, short of the $453.91 million expected by analysts surveyed by Yahoo Finance. Net income was $32.5 million, or $2.67 per diluted share, ahead of the expected $2.63.

💥 The Power of Brand Collaboration: Successes, Failures, and Your Thoughts Brand collaborations can be a game-changer, offering fresh perspectives, reaching new audiences, and driving growth. When executed well, they create magic. Take, for instance, the collaboration between Nike and Apple, which brought us the Nike+ technology, merging fitness with tech in a way that transformed the user experience. Another iconic success is the partnership between GoPro and Red Bull, blending action sports with extreme marketing to captivate millions. 😬 However, not all collaborations hit the mark. Remember the disastrous partnership between Target and Neiman Marcus? The mismatch in customer expectations led to disappointing sales and left both brands questioning their strategy. Similarly, the collaboration between BMW and Louis Vuitton, though luxurious, failed to resonate broadly due to its niche appeal. 💭 I’d love to hear from you – what brand collaboration springs to mind for you, and did you love it or hate it? Share your thoughts and let’s discuss the magic (and mayhem) of brand collaborations!

Customers are curious on how we choose the brands we carry in our store. We have limited space and dollars and build our seasonal buys considering many factors. When a brand outwardly and aggressively identifies a shift to DTC -AND- a focus away from US markets, it’s a good indicator that you will not see those products in our store. Amer Sports owns Salomon and Arcteryx among other brands. From the CEO: “We believe we are unique in our ability to shift our business model from wholesale to DTC while driving higher operating profitability,” Zheng said in the report. “In 2023, DTC accounted for 36% of total company revenue, up from 22% in 2020. Amer owns 326 company stores globally. When it comes to the Greater China market, that region now accounts for 19% of total company revenue. Amer has direct ties to China – China’s Anta Sports acquired the company in 2019 and, after the recent IPO, Anta Sports remains Amer Sports’ largest shareholder.”

What makes Red Bull a special brand? Not the taste, not the color and definitely not the logo. There's a reason Red Bull's been able to turn selling energy drinks into a side hustle. If there ever was a brand built on wacky ad campaigns, brand associations. They have gone from sponsoring adventure sporting events to inventing new adventure sports. They sell their product not because of their energy blend. It's not because of their flavour. Red Bull isn't just an energy drink. It's: - Extreme sports - Adrenaline - Fearlessness - Boldness - Go-getting So every time I feel these emotions and they co-incide with my thirst. There’s only one name comes to my mind. Well Sting comes a very close second in India but Redbull is just Top-of-mind as long as I can remember. And The brand association is so strong, Red Bull could branch out to almost anything, and people would follow. Want to build a successful brand? Remember this: - Develop a unique identity.  - Create a brand that stands for something. - Don't be afraid to take risks - Speak your audience's language Make people feel something and they'll never forget you.

I wanted to share a story with everyone. While working with brands, I'm seeing a trend I want to share with all of you.... I've been negotiating for brands and their sports & entertainment partnerships, and I'm seeing a trend with rights holders and brands. Partnerships are not just about slapping a logo on a jersey or stadium. To truly maximize the value of partnerships between brands and sports teams, there needs to be a deeper, more strategic approach. Here are three key principles for brands to consider: - Aligning with Core Values: It is not just a suggestion; it's a crucial step for brands. Partnering with sports teams and entertainment properties that share their values and resonate with their target audience ensures authenticity and fosters a stronger emotional connection with fans. This alignment is a source of confidence and reassurance for brands. - Leverage Data-Driven Insights: Use data to understand fan behavior, preferences, and engagement. Tailoring activations and content based on these insights enhances the fan experience and drives measurable ROI for the brand. - Create Solutions, Not Assets: Think beyond the immediate campaign. Consider how the partnership can contribute to long-term brand equity, differentiation, generating revenue, and internal customers. Whether through community initiatives, sustainability efforts, or unique fan experiences, creating a lasting impact should be at the forefront of any partnership strategy. The results are compelling when brands and sports teams collaborate with a shared vision and a focus on mutual growth. We're here to help. #sportsbiz #partnerships #heretohelp