Marketing strategy, web design, branding, SEO, PPC and social media that gets you results. TEDx Speaker. Insider Media 42 under 42 shortlisted. Bass player. Star Wars geek.
Here's a quick way to save money in your business. Cut back on your marketing. Not really. Cutting back on your marketing to save money is like cutting back on fuel for your car on a long journey. You ain't gona get far. Be smart with your marketing investment. Don't be shortsighted with it.
Stuart Nimmo
8mo
…or solely focus on one channel because "it's cheap" and forget it's called "the marketing mix" just doing all digital and no physical marketing. ROI counts, not cost.
Mike Hall
8mo
Absolutely Jag! To easy to turn it off. And then hope!
Siobhan Collyer
8mo
Wise words Jag!
Helping SMEs Get Financial Insight To Grow Profitability and Thrive. Flexible, Cost-Effective Solution. Portfolio Finance Director | Part-Time CFO | Consultant | Group Courses for Aspiring Portfolio FDs
8moYikes, used to see this so much at Communisis! If you have the right marketing, its working. If its working it should be the last thing you stop. If its not working you should stop it at any time of year / economic conditions, and look for some other form of marketing / promotion that works instead, right?