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Ananya Jain Ananya Jain is an Influencer

Founder, CEO at FullCircle

Tyra Banks (Photo) was the 1st black supermodel to grace the cover of Victoria’s Secret AND Sports Illustrated. Now she’s making moves in the biz world with her ice cream brand- SMiZE & DREAM. Even though Tyra’s ice cream brand is relatively new, there’s a ton of proof that supermodels can be amazing business people: 3 other examples of models who’ve done well in the consumer industry: 👉1) Iman MA., CEO of Iman Cosmetics: - Iman retired after 14 yrs of modelling - started w/ 4 formulations, 14 foundation tones - razor focussed product on only women of color - secured partnerships Procter & Gamble + globally - achieved $12 million sales in year 1 - and $30 million in year 2 👉2) Elle M., CEO of WelleCo: - launched plant based beauty products, supplements - hired nutritional doctors for design elements - the brand earns ~$25 million/ year 👉3) Kimora L., CEO of Baby Phat: - launched the global lifestyle brand in 1999 - revenue: $30 million in first 2 years of operation - valuation crossed $99M later - Continued expansion in jewelry, accessories, fragrances Tyra is positioned well to lead SMiZE & DREAM, just like the other consumer products I've talked about above: We talked about how she’s thinking about strategic positioning of her brand in the market. She’s picked UAE for her initial expansion efforts. Tyra designed a lot of her ice cream’s branding herself, is easy to talk to, AND has a cool sense of humor 😎 I think she has an amazing adventure ahead of her. Excited to see her do well :) #supermodels #startups #icecream

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Shoeb Ahmed

Business Development at AVF- Asia | Vertical Farming | R&D | Future VF Crops | Smart Agriculture | Financial Analyst

1y

(your laugh) is that because of Ice cream or her sense of humor?

you met tyra banks??? damnnn that's cool.

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