Jake Krask’s Post

Three reasons to start your creative process with strategy. 🥚 It clarifies the definition of success. A well-conceived creative brief removes all ambiguity having to do with WHAT the creative is supposed to accomplish. 🍳 It makes it easy to know whether the initiative was successful. If you know in advance what you’re shooting at, it’s kinda trained-squirrel-easy to know… whether you hit it. 🥓 It provides guidelines and guardrails. The professional term for writers and art directors who think limits hamper their creativity… AMATEUR. Every single creative professional on the planet WANTS clear boundaries, budgets, roles, responsibilities, objectives, mandatories, and limitations. Ain’t nobody wanna be playing “guess what the client is thinking.” Have you ever wasted time, only to learn after the fact that… “oh, I forgot to tell you this one thing?”

Most creative projects fail to meet their full potential because clients fail to understand the value of time as a raw material. To ensure your outcome doesn't fall short on research, originality and creativity, you know what to do. Give your creatives the time they ask for. #creativedirection

Our vision was there from the start, we just had to wait for the market to catch up. Back in the late 80s, the challenge was explaining WHAT a corporate video production was. - Why would a business need one??? - How would they use it??? Glad we don't have to explain this 'why' and 'how' any more. Now the question is why choose Sound Images over our competitors? Especially when there are loads of production companies doing great work. So why choose Sound Images????? 🧡 Well, there's our hard to match 38 years of creating videos, so we know what works for our clients. 🧡 And with that experience comes our understanding of the value of each client long term, so we flex with you in every way you need. Whether that’s changing filming dates or an urgent edit that has to be ready in 3 days. [Our MD Tony says 'yes' to everything 😊] 🧡 Most of our clients dread writing a video script - with our script to screen service, they can hand that task over to me. 🧡 And our extra special difference? It's unlimited fine-tuning. Not 2 or 3 rounds of revisions, no, no, no... ...we keep polishing the edit until your video hits that sweet spot. Especially important if you have multiple decision-makers that need to approve the video. If video is on your radar, head to the website for a browse: https://buff.ly/3Pq9e7g

😰 Are you feeling the pressure to produce more videos, but are worried about your team's experience? You're not alone. So many businesses face this challenge. 💡The good news? There are solutions. How do other brands do it? The answer is their teams have a rock-solid video production process. This drives the project, so they don't have to check in all the time. This means that your team can operate without guesswork and follow a proven playbook through each stage of the production. They know when to ask the right questions which cuts out mistakes. This saves time, cuts out stress and means that you don’t blow the budget. 💸 You can use the same process that all big brands use, so you can be confident about your productions. ✅ Here is what that framework looks like. DM me VIDEO to get a free checklist that you can follow.

❓ Ever been on set and heard words or phrases that made you think, "what are they talking about?" There are many terms that we and other filmmakers use on set that aren't exactly common knowledge. Hopefully this tongue-in-cheek series will help 👇 If you didn't see, click on our profile to see part 1, otherwise keep an eye out for the next part! #VideoJargon #VideoProduction #CreativeExcellence #Marketing #VideoMarketing #Results #NobodyWantsAVideoTheyWantResults #Branding #BrandedContent 💡 Fun Fact: The "clapper" was invented by F. W. Thring and refers to the two sticks hinged together. The "clapperboard", with both the sticks and slate together was a refinement created by Leon M. Leon, a pioneer sound engineer.

What visiting the Great Pyramids of Giza can teach you about communicating the value of your creative? "Let the work do the talk" Still believe it? I welcome you to my latest article on how not to suck presenting your work. Explore the 5 levels of failure in how creative studios communicate their work's value. You’ll surely find yourself in one of the failure boxes. Discover how to transform the gamble into business leverage. https://lnkd.in/gP8R2GJc

Uncertainty is bad for business. As creatives we're not just selling pretty pictures, or our flashy camera kit - we're offering a solution to a problem. The more uncertainty about that solution, the harder it's going to be to put real money on the line for it. 🎥 This is something I think is missing from a lot of conversations around professions like video production. Recently I've seen some big debates on LinkedIn about whether companies should specialise or focus on a specific niche, And while it's true a lot of the skills as a producer are totally transferable, I've absolutely found some real benefit to working with clients in science, tech and university sectors for 99% of the work we do. Often it's as simple as knowing we're all speaking the same language right at the earliest briefing stage - especially for clients who haven't had much experience commissioning things like video work before. A university client told me on a call last week that they were reassured by how much Wavelength Studio works in the HE sector 👨🎓 Now that doesn't mean that producers can get complacent or lazy, it doesn't mean we can take shortcuts and rely on cliches. If anything, the more I work in the same sectors, the more I want to push for fresh ideas and different kinds of content! But I've absolutely noticed that familiarity can reduce that feeling of uncertainty. And often that's the thing our clients really want to know - not which film school we attended, and certainly not which camera we're using! 😁 Where are you on the niche or not-niche debate? (personally I think there's room in this industry for everyone! 🙂)

When it comes to showcasing a mood or vibe, creativity and knowledge unite in a beautiful dance. The magic happens when connecting with a place's energy during shooting and then bringing it to life in editing. Creating an atmosphere in a video is one of the most challenging yet rewarding parts of production. Even when working solo, like in this video, I immerse myself in the subject to capture the essence needed to tell a compelling story.

Words are hard when you’re trying to explain the vision... while still visioning.. 😑 Have you ever had to film a project in one day for a client with no storyboard or pre-production? Here’s a few tricks to be prepared when unprepared 😅 When working with clients who don’t allow for extensive pre-production planning, it’s crucial to have a solid framework. Here’s how we achieve impactful B-roll on the fly: 1. Start with the Interview: We start out by shooting the interview to understand the “who, what, why, and how.” This conversation is everything for identifying the storyline. 2. Visualize Shots: Using insights from the interview, we mentally map out shots that drive the story forward, even in real-time. 3. Establish the Scene: Capturing wide shots of the location sets the stage, while tight close-ups add depth and detail. 4. Transition to B-Roll: As the story unfolds, we transition into B-Roll related to characters and actions. For each scene, we ensure to capture a wide, mid, and tight shot. This variety gives us flexibility in post-production to craft a solid visual story. All of my filmmakers and marketing directors know it’s best to be prepared, but sometimes it’s best to be a swiss army knife 🔪

We've said it before and we'll say it again: you don't necessarily need a massive budget to make a project interesting, creative, or eye-catching. Does it help? Of course. But looking at a smaller budget as a creative challenge can allow you to see the production from a fresh angle or force you to try something new. What do you think? #filmproduction #videoproduction