James Barnard’s Post

I've seen a lot of emails today positioning #givingtuesday as the **reason** to give... a lot of messaging that essentially says "Today is Giving Tuesday, so please donate to us." And today of all days, the landscape is competitive. People are being solicited by all the orgs they've ever supported... how are you standing out? The best emails I've seen today barely mention Giving Tuesday. Instead, they: ❤️ Talk about their mission; 🤝 Remind you of the community to which you belong; 💡 Show you what you've already accomplished, together; 🚀 Inspire you to take action. It's probably too late to change your last email (or two) of the day, but add this to your debrief notes for tomorrow: compelling stories and a thoughtful case for support still matter. Make the effort. Earn their support.