Director of PR at Zeta Global (NYSE:ZETA) formerly Harpo, Razorfish, Audible, Amazon, BrightLine, Grooveshark, Shazam, Spire, EmitBio
“The adoption of #GenAI to know more, do more, learn more, and achieve more also has the #potential to transform #marketers, starting with the #CMO,” said Steven Gerber, President and COO of Zeta Global MONDAY MARKETING AI MASTERCLASS FROM THE CMO COUNCIL & ZETA: The CMO Council and Zeta Global, a leading AI-powered marketing cloud, will SOON announce the findings of the #CMO #Intentions #2024 study. This study, conducted in the first quarter of the year, surveyed over 150 CMO Council members from North America and Europe, revealing a significant shift toward marketing technology. Steven Gerber #President and #COO of Zeta Global, highlighted that CMOs are now clear and confident about where generative AI can deliver the best results for improving marketing processes and execution in 2024. He emphasized that companies like Zeta Global focus on three key generative AI drivers to boost marketing productivity, effectiveness, and innovation. The study also revealed that #60% of #marketers view marketing as providing the most value and return on investment in 2024. By teaming up with Zeta Global, the CMO Council gained insights and predictions from a sample of its 16,000 members, who collectively manage nearly $1 trillion in annual marketing spend worldwide. The #Chief #Marketing #Officer (CMO) Council and its strategic interest communities include more than 65,000 global #executives in more than 110 countries covering multiple industries, segments, and markets. #CMOCouncil research findings are based on a survey of nearly 200 chief marketing executives throughout #NorthAmerica and #Europe. #Zeta Global is a data-driven, cloud-based marketing technology company; it recently achieved an #alltime #high #stock closing price of $17.42, representing a year-to-date increase of #97% - WIN YOUR WEEK AND GET AN EXCLUSIVE PREVIEW ONLY IN Forbes TODAY!
Hot off the press and exclusive for Forbes today, don't miss the new #CMO study released by CMO Council and Zeta Global. Find out how AI and GenAi is creating a huge paradigm shift for marketers. Steven Gerber IMANI LANERS Melissa Tatoris Julie B. Lily AI Mita (Aseemita) Malhotra Michelle Crossan-Matos Amy Errett Madison Reed Ulta Beauty Paulie Dery Matthew Young YETI Fashion Institute of Technology The Robin Report RetailWire RETHINK Retail How AI Is Revolutionizing Marketing In 2024: Top 5 Trends https://lnkd.in/emH2F-g3
