Director, Enterprise Sales | Quartile | AI for Retail Media Ads | Co-Host of BrandBusters
For #retailmedia solution providers, sales and product HAVE to be in lockstep now more than ever. In boon times, offerings only needed to address one of the following for clients: 💰 Increase Sales (Growth) 📉 Decrease Costs (Efficiency) 🔓 Mitigate Risk Now? They have to solve for ALL three of these...and with a surplus of competitors, the only way to differentiate is via disruption: 💡 Conceptual Disruption - is your offering "bleeding edge" or at minimum, industry leading? 📱 Visual Disruption - does this look familiar enough that clients are comfortable yet foreign enough that they're excited? ⚙ Functional Disruption - does this work better than anything else they've used? Because unlike the preceding requirements, disruption is visceral. It intrigues you, scares you, and ultimately...hooks you. So how can sales and product teams work closer together? You'll just have to hang out w/ Sly until my follow up post:
