Reading the latest news, I came across an article discussing how customer preferences are compelling brands to re-evaluate their e-commerce platforms. As someone who transitioned into e-commerce/B2B a few years ago, I can attest to how powerful the customer is and their influence on a successful site. The article emphasizes a few areas: - Importance of quality customer experience and personalization - Payment methods - Overall platform It's fascinating to consider how customer preferences are driving e-commerce changes. What are your thoughts on this? I'd love to hear your insights. Check out the full article here: https://lnkd.in/gvdNUNXY
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No more excuses! It’s time for great industrial e-commerce. Many industrial e-com platforms and sales models are outdated and should no longer be treated as a single solution. In this report John Fremont explores how when all elements of industrial commerce work together, complexity gives way to seamless operations and growth. Complicated product and service orders can be streamlined and the new class of #digitalfirst buyers who expect modern features and functions will become converts. Download the research now: https://dxc.to/3GbuRnN #MillennialShoppers #IndustrialEcommerce #DXCLeadingEdge #CRM #Salesforce
It’s time for great industrial e-commerce
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The e-commerce landscape is like a vast ocean, constantly shifting and evolving. To navigate these waters, mastering the art of customer journeys isn’t just beneficial; it’s essential. But how do you turn browsing into buying and clicks into loyal customers? Let’s dive into the world of customer journey mapping and unlock the treasure trove of e-commerce success. https://buff.ly/3HLhnjq #marketing #journeymap #growth #sales #marketingtips
E-commerce Evolution: Mastering the Art of Customer Journeys!
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Data-Driven Strategies: Transforming E-commerce Sales – projectcubiclehttps://lnkd.in/d4rv7hY6 Strategies: Transforming E-commerce Sales In the ever-evolving landscape of e-commerce, data-driven strategies have become a game-changer. Leveraging data to make informed decisions can significantly impact sales, customer engagement, and overall success. A Data Analytics Course equips individuals with the skills to analyze e-commerce data effectively, helping businesses make informed decisions, personalize strategies, and optimize sales, further enhancing the impact of data-driven approaches. In this blog, we'll delve into how data-driven strategies are revolutionizing e-commerce and explore practical ways businesses can harness the power of data to transform their online sales. Key Takeaways Data-driven strategies are crucial for e-commerce sales growth, enabling businesses to understand customer behavior, personalize experiences, optimize pricing, and improve inventory management. Benefits of data-driven strategies include improved customer segmentation, optimized pricing, enhanced user experience, abandoned cart recovery, predictive analytics, and efficient inventory management. Successful implementation involves collecting relevant data, analyzing it for insights, personalizing the shopping experience, conducting A/B testing, implementing predictive analytics, ensuring data security and compliance, providing training and education, and balancing data with human judgment. Challenges include data privacy compliance, maintaining data quality, avoiding overreliance on data, and considering the required technology investments. Businesses that embrace data-driven strategies will be better positioned to thrive in the competitive e-commerce landscape and drive sales growth. The Power of Data in E-commerce E-commerce has witnessed exponential growth over the years, and the availability of data has been a key driver behind this expansion. Data empowers businesses to understand customer behavior, fine-tune marketing efforts, optimize inventory management, and enhance the overall shopping experience. Customer Insights: Data allows e-commerce businesses to gain deep insights into customer preferences, browsing habits, and purchase history. By analyzing this data, businesses can tailor their offerings to meet customer needs and expectations. Personalization: With data, e-commerce platforms can provide personalized product recommendations, content, and marketing messages. Personalization enhances the shopping experience, increases customer engagement, and drives sales. Inventory Management: Data helps businesses track inventory levels in real-time, minimizing stockouts and overstock situations. Efficient inventory management ensures products are available when customers want to buy, improving customer satisfaction. Pricing Strategies: Data-dr
Data-Driven Strategies: Transforming E-commerce Sales – projectcubicle
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Manufacturers are stepping up their game in the digital world by prioritizing the launch of customer portals and adding personalization to their e-commerce strategy. The recent survey, The Voice of Digital Leaders in Manufacturing 2024 by digital commerce technology and services firm, Valtech and Copperberg, revealed that 66% of manufacturers plan to invest in customer portals this year, a significant increase from last year's 50%. This shift highlights the growing importance of providing a seamless and personalized online experience for B2B buyers. It's no surprise that B2B buyers are demanding more from their e-commerce platforms. Only 36% of buyers rated their B2B ecommerce site experience as excellent, indicating there is still much room for improvement. As the digital-first customer base continues to evolve, manufacturers must adapt to meet the high expectations of their buyers. Research shows that B2B buyers are doing their homework before making online purchases. Once they find a platform that meets their needs, they are more likely to place frequent orders online. This trend underscores the importance of investing in customer portals and personalization to create a user-friendly and efficient ecommerce experience. Manufacturers who prioritize customer portals and personalization are poised to gain a competitive edge in the digital marketplace. By focusing on enhancing the online buying experience for B2B customers, manufacturers can drive sales, increase customer loyalty, and stay ahead of the curve in the ever-evolving ecommerce landscape. Learn more at Friends of Commerce. https://hubs.la/Q02qFP040 #CustomerPortals #Personalization #EcommerceStrategy #DigitalTransformation #B2B
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Ever wondered why customers leave your site without making a purchase? Lack of personalization could be the culprit. Did you know that 71% of consumers feel frustrated when their shopping experience isn't personalized? And, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Forrester). When customers feel understood by your brand, they’re more likely to come back – choosing you over competitors. It’s all about creating a shopping experience they'll love. With effective personalization, you can recommend products that match your customers' interests, past purchases, location, language, and more! Personalization doesn’t just boost conversions; it builds customer loyalty by driving repeat business. Brands can cut new customer acquisition costs by up to 50% (McKinsey & Company). Even in B2B eCommerce, customers now expect a B2C-like personalization experience. As per a recent World Metrics report, B2B organizations see an average increase of 50% in sales when implementing personalization strategies. Do you want to use personalization in your eCommerce platform? Read this detailed guide on how manufacturers can sell directly to customers using an eCommerce platform. The link is present in the first comment. #ecommerceplatform #personalization #B2BeCommerce #ewizcommerce
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Business Transformation Lead| E-commerce|Startup|Fintech|B2B,B2C,C2C,C2B,IV-0|S-commerce|Sales & Distribution|Retail Operation|Ex-Mitali Group|Flormar|Evaly.com |Invariant Telecom|Xiaomi |ollo| Airtel|Citycell|
The traditional e-commerce model involves the buying and selling of goods or services over the internet. This model typically includes the following key components: #Online Storefront: A website or mobile app where customers can browse, search for, and purchase products or services. This storefront is designed to be user-friendly, with product listings, descriptions, images, prices, and often customer reviews. #Product Catalog: A database that contains detailed information about all the products or services offered. This includes inventory levels, descriptions, specifications, images, and pricing. #Shopping Cart: A feature that allows customers to select and store items they wish to purchase. The shopping cart keeps track of selected items, quantities, and total costs, and provides an interface for customers to review their selections before checkout. #Payment Gateway: A secure online service that processes payments for e-commerce transactions. It authorises credit card payments or other forms of electronic payment and ensures the secure handling of sensitive information. #Order Management: The process of receiving, tracking, and fulfilling customer orders. This involves inventory management, order processing, shipment tracking, and handling returns or exchanges. #Customer Relationship Management (CRM): Tools and strategies used to manage interactions with current and potential customers. This includes managing customer data, providing customer support, and maintaining customer engagement through email marketing, promotions, and loyalty programs. #Logistics and Fulfilment: The process of storing, packing, and shipping products to customers. This can be handled in-house or outsourced to third-party logistics providers. Efficient logistics and fulfillment are crucial for timely delivery and customer satisfaction. #Marketing and SEO: Strategies to attract and retain customers. This includes search engine optimisation (SEO) to improve the website's visibility in search engine results, online advertising, social media marketing, content marketing, and email marketing. #Analytics and Reporting: Tools to monitor and analyze e-commerce performance. This includes tracking sales, customer behavior, website traffic, and marketing campaign effectiveness. Analytics help businesses make data-driven decisions to optimize their operations and marketing strategies. #Customer Support: Providing assistance to customers before, during, and after a purchase. This can include live chat, email support, phone support, and comprehensive FAQ sections. These components work together to create a seamless online shopping experience, from browsing and selecting products to making payments and receiving orders.
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The global B2B #ecommerce market is set to skyrocket to $37 trillion by 2027, driven by none other than the heartbeat of business – customers! As the landscape of direct-to-consumer (DTC) e-commerce transforms, so do the expectations of B2B customers, demanding seamless online experiences mirroring their shopping journeys. #CustomerExperience // by BigCommerce👇
Why evolving customer preferences is forcing brands to re-evaluate their e-commerce platforms
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Aero Commerce offers a suite of powerful tools and advanced features designed to enhance sales and customer engagement for online retailers. Here’s how these features can significantly boost your e-commerce performance. #AeroCommerce #Features #eCommWeb
Aero Commerce's Advanced Features
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Helping Singapore & APAC Businesses Build, Sell & Scale Globally with Shopify PSG (Govt.) Grant , E-commerce Consultancy & AI | Founder of MS WEB (IMDA ✅ 🇸🇬) & Multiple SAAS | Trusted by 3000+ Global Brands.
The future of eCommerce is not just selling, but service. We all know that great service can make or break your experience with a brand. But how many eCommerce businesses excel in this area? Let's explore the pillars of remarkable e-commerce service based on our 1000+ Successful ecommerce projects. What are the key customer service strategies for e-commerce in 2024? ◆ Personalization ◆ Hassle-Free Returns ◆ Omnichannel Support ◆ Proactive Communication Why are these customer service strategies crucial? → They foster customer loyalty, → Increase customer retention, → Increase customer Lifetime Value, →Increase Average order value, → Boost brand reputation, → Lead to positive word-of-mouth, → Create a competitive edge, → Drive repeat business, → Enhance the overall shopping experience, → Ensure long-term customer relationships. How can these strategies transform your e-commerce business? → Personalize your interactions to make each customer feel unique. → Be available on multiple platforms for seamless customer support. → Communicate proactively to keep customers engaged and informed. → Simplify the return process to build trust and customer satisfaction. Here are some tools to simplify your work ⤵ 1. PushOwl-for web push notification. 2. Smile.io -Create your own loyalty and rewards program. 3. LimeChat- Complete WhatsApp Commerce. 4. Yotpo - Review management, user-generated content, & loyalty program 5. Hotjar - Provides insights into customer behavior through heatmaps 6. Gorgias - centralizes customer service communications. 7. Tidio - For Live Chat 8. Privy- Email marketing & popups 9. LoyaltyLion - Turn one-time buyers into returning customers 10. Trustpilot - Online review management tool for e-commerce business 11. Return Prime - To track and optimize returns and exchanges. 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: EasyStandard, since moving to Shopify, has experienced two powerful results: ▶ 93% On-Time Delivery: By utilizing the Shopify Fulfillment Network, EasyStandard strategically distributed inventory closer to customer demand, leading to a high on-time delivery rate. ▶19% Increase in Conversion: The implementation of 𝐒𝐡𝐨𝐩 𝐏𝐫𝐨𝐦𝐢𝐬𝐞, which communicates transparent delivery times across product and checkout pages, resulted in a significant relative increase in conversion rates For a complete case study check the comments section ⤵ ~~~ P.S.- People don't buy from companies; they buy from people they like and trust. Is it helpful? Comments ⤵ Feel free to repost if you find this insightful! ⤴ #ecommercetips #ecommerce #customerservice #shopify #shopifypartners
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In the ever-evolving world of eCommerce, subscription models have emerged as a powerful strategy for ensuring steady revenue and enhancing customer loyalty. For Shopify merchants, diving deep into subscription analytics can unlock new levels of understanding and opportunities for growth. Here are essential metrics every subscription-based business should monitor: Churn Rate: Understanding your churn rate is crucial. It's not just about losing a sale; it's about losing a stream of future revenue. Keeping this number low is key to long-term success. Customer Lifetime Value (CLTV): Knowing the lifetime value of your subscribers helps you make informed decisions about customer acquisition costs and retention strategies. Average Revenue Per User (ARPU): This metric provides insights into the overall revenue generated per subscriber, helping you evaluate pricing strategies and product offerings. Retention Rate: A high retention rate signifies customer satisfaction and recurring revenue stability. It's a powerful indicator of the health of your subscription business. Recovery Rate: For businesses with a subscription model, tracking failed payment recovery is vital. Improving your recovery rate can significantly boost your revenue without acquiring new customers. Why These Metrics Matter Armed with these metrics, Shopify merchants can: - Tailor personalised marketing strategies. - Improve product offerings based on customer preferences. - Optimise pricing for better profitability. - Enhance customer experience to boost retention. The subscription model's beauty lies in its ability to build a community of loyal customers who value your products and services. By focusing on these key metrics, merchants can navigate the subscription economy with confidence, driving growth and fostering lasting customer relationships. 🔍 Dive deeper into each metric and discover strategies to optimize your subscription business for success. The journey towards a thriving subscription model begins with understanding and action. #Shopify #SubscriptionEconomy #eCommerceTips #CustomerLoyalty
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