I'll write your case studies, scripts and articles, sprinkled with magic particles, like NLP and psychology, all for a great value fee. More than just an alphabet rearranger.
Did you know each dog breed has a distinctive bark? There's a huge opportunity for your small charity to stand out with a unique tone of voice (TOV) because: 📢 Blending in doesn't bring in donations 📢 Many charities are still playing it safe 📢 Being braver could help you navigate the cost of living crisis It's far too big a topic to cover in one LinkedIn post, but here are a few simple ideas to help spark a positive change. 💡Tap into the real voices and stories of those you help 💡Use bold and direct language to get attention in a crowded space 💡Analyse your current TOV against three similar charities to identify opportunities In a challenging environment, even small changes could help you cut through the noise. When did you last review your charity's tone of voice? PS We've now had our amazing four-legged friend (pictured below) for a year. 🧡 #fundraising #charity #ToneofVoice
Rahoul Naik
9mo
Great take Jamie Graham - often left to the dark depths of a once-in-a-decade reviewed brand guideline document but ToV can be make or break for some of there orgs 😅
Didnae know that Jamie - every day's a school day. Bet you can turn any charity into a Golden Receiver tho!
Gareth Coxon
9mo
Really didn't know that Jamie Graham you learn something new every day, every hour at the moment!
Creative Strategist with 8.5 years of experience, a hybrid skillset of data & design and a proven track record of results.
9moI actually didn’t know this! New fun fact unlocked! And charities are such a competitive space - how you can stand out matters a lot. You’re all doing the same great work - you need to be distinctive to help you become the chosen charity people want to donate to.