Founder, Creator Vision: we help brands maximize creator marketing investments: Board Member/Chief Growth Officer/ Microsoft Alum, CAA, Hasbro, WPP, Forbes 50 Entrepreneurial CMO/AdCouncil/Campaign 40 over 40
BLAME BLUES CLUES: It’s not enough to just capture attention, marketers now need to BUILD IN PARTICIPATION. Why? Because younger audiences demand to be more than passive spectators. They have been trained since their days of watching Blues Clues to talk back to the TV. CashApp, 7-Eleven & eos Products have amazing examples for how to engage their audiences. I shared my thoughts in Fast Company below👇👇👇 https://lnkd.in/gWpiG2Mp
Love it. Very true. Also, kind of interesting how in many ways this era’s blues clues (ms rachel) is almost going the opposite route/slowing down etc.
Absolutely love this Jamie Gutfreund ! 👏Incredibly well said! We’ve literally trained them to engage since a young age!
Jamie Gutfreund, thank you for the article - it's a phenomenally inspiring argument you've presented! I think this is not only community-building-advertising gold, but extends well beyond Gen-Z. It touches upon the innate human desire to belong. The older generations just never understood they could demand this of the brands and companies with whom they interact.
Everything we’re seeing with relevance right now originated in the Nineties. Yet we fail to study that era. It would make most creative strategy more interesting with a participation model. Great read.
YES!!!
love this
Perfect!
Do we think this approach can/not be applied to primary and secondary education? Commenters, waiting for you... ⏳ 👇🏾