Jane Hunt’s Post

Digital PR - the louder, more self-absorbed sibling of traditional PR - isn’t just some buzzword marketers toss around to avoid being irrelevant. Nope, at TIDAL, it’s the not-so-secret sauce behind our award-winning SEO campaigns. And since we’re obviously the most groundbreaking digital marketing masterminds you’ll ever come across, who else could even attempt to explain the thrilling world of digital PR to you? So buckle up, because you’re about to get schooled in our mind-blowingly relevant expertise. Good luck keeping up, though. You'll need it. https://lnkd.in/dwz67PJW

Digital PR unlocks powerful SEO benefits. Traditional PR builds brand awareness through press coverage. Digital PR takes this further by maximizing online impact. Think: How can I help Google (and users) understand what's happening in the real world as it relates to my law firm? The key is piggybacking earned media coverage to boost organic search rankings. How? By securing backlinks from online news articles about your firm. Digital PR means seamlessly aligning PR and SEO efforts for maximal visibility. It takes earned media farther. You've already done the work to earn the coverage, now reap the SEO benefit. Have you leveraged press coverage to elevate your SEO results? #digitalpr #seo #lawfirmmarketing

I wrote this article for Econsultancy six years ago, and I could write the same thing today. I still don’t understand why brands pay PR agencies that are generating brilliant media coverage, but don’t ask them to build links to their website at the same time. Some PR agencies think it’s a big mystery how we digital PR consultants secure links (it’s not). Brands know they need the publicity from media, but don’t grasp how that coverage could also be driving ranking improvements for their website. Who doesn’t want more visitors, more sales and a long term benefit to SEO? If you’re happy with your PR agency, tell them you want to set link targets for coverage. It’ll save me writing this post again in another six years 😄 Read here: https://lnkd.in/dUuBhKg #freelancedigitalpr #digitalpr #publicrelations #digitalmarketing

Hannah B., our Head of Digital PR, just sent an email to one of our client's and I thought she summed up digital PR brilliantly in a short paragraph.... "I'm unsure how familiar you are with digital PR, but it's essentially PR for SEO and is very much part of the SEO strategy as much as technical, onsite content etc. It can help improve overall site authority and rankings while also doing everything that traditional PR does, such as driving brand awareness and demand." Digital PR in just over 50 words 😁 #digitalpr #linkbuilding #seoagency

Entity Lifting: the Digital PR Link Technique That Future Proofs Rankings. For those of you who did attend and for those of you who couldn't, my Brighton SEO slides are available to download. The link is in the bio. So, what is Entity Lifting? It's strategically using digital PR outreach emails to encourage journalists to mention client categories. Which is now PROVEN to impact rankings. Now, this was something we've observed. After the talk, I was approached by several people who had observed exactly the same thing and didn't know what was happening. Well, we now have a name for it. So, check out the slides, and if you need a digital PR agency that understands the importance of brand and SEO, get in touch.

Unlock the Power of Digital PR! 🚀 9 tactics that still work in 2024 👇 We are happy to share with you our latest blog post on '9 digital PR tactics that are still relevant in 2024'! As link builders and digital marketers, it's our job to ensure that our strategies are not only up-to-date but also proactive in leveraging media relations to boost our SEO efforts. Dive into our new blog to see how you can enhance your approach and why this integration could be a game changer for your brand! 🔗 Read the full article here: https://lnkd.in/eMaJQZax #DigitalPR #LinkBuilding #SEO #PublicRelations #ContentMarketing #MediaOutreach

Joanna Earle, our dedicated runner and Head of Digital PR and Content, is here to share her fourth key strategy tip for optimising your digital PR efforts 🏃♀️💻 Delve into the realm of SEO optimisation for your digital PR campaigns. elevate visibility and skyrocket organic traffic by ensuring your strategies are finely tuned for search engines. Curious about a particular aspect? Drop us a comment below👇 #digitalprtips #seodigitalpr #digitalmarketing

If you want your website or online business to maintain its high ranking, focus on making it more authoritative and building a strong brand. Digital PR campaigns are an effective starting point for this. #seo #seotips #seospecialist #linkbuilding #digitalpr

Ever wondered what Digital PR really does and how it can benefit you as a company? Let's break it down: Boosting Online Visibility and Traffic 🚀 Digital PR isn't just about getting your name out there; it's about making sure the right people see it. By blending PR materials with relevant keywords and sharing them across online platforms, Digital PR can draw more visitors to your website and scale up your online presence. Building Backlinks for Authority 🔗 One of the advantages of Digital PR is its ability to secure backlinks from top-tier websites. These backlinks not only improve your website's credibility but also boost its ranking in search engine results. By partnering with SEO strategies, PR teams can strategically distribute press releases and other content, earning those high-quality backlinks that strengthen your brand's authority and credibility. Curious to learn more about how we approach Digital PR at Claneo? Drop me a message! 😊 #SEO #DigitalPR #DigitalMarketing #OnlineVisibility #Backlinks #claneo

Lots of businesses make emotional decisions when choosing their SEO or digital PR agency. Typically agencies portray alot of exaggeration about their previous SEO & digital PR success... On a daily basis, we reveal the truth that many agencies avoid telling people about and I can arm you with the tools and questions that clients should be asking their digital PR agencies for full transparency. Since 2009, we have been getting serious results for serious businesses, delivered with no fluff, a forensic eye and usually turning our clients into well versed SEO’s. Did you make an emotional decision on your SEO or digital PR in the past based on over exaggerated fluff provided by an agency ? At the pitch did they wear a Hawaii holiday shirt or something to make them look like a ‘breath of fresh air’ and blast out some made up terms from an agency 101 handbook from 1970? Would love to hear your experiences in the comments below 👇👇👇👇