Jane Ractliffe’s Post

Price of Super Bowl ads approaching $6.5M for 30 seconds A 30-second Super Bowl ad this year cost $6.47 million, up 11% from 2023, according to Guideline. Food brands are the leading advertisers for this year's Big Game, while last year entertainment brands were the top spenders, and prescription drugs, personal care, toys/games and media are the up-and-coming growth ad categories.

Is it really even the Super Bowl this year, or is it the Swift Bowl? According to our NFL report, she is putting a nice cherry on the Sunday. This year's Super Bowl is set to attract a wider audience than ever, thanks to the #taylorswift effect. Our preview shows that advertisers are taking advantage of this trend, with prescription drugs, personal care, toys/games, and media all joining the big show. For the full details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

DYI: For every sports betting advertisement on TV in 2023, there were more than 3 telecom/wireless commercials, 8 TV spots for fast food, and 31 pharmaceutical commercials. Read more about the AGA’s latest research on sports betting advertising trends: https://bit.ly/4bkhn78

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/djvNYYPb

TV executives run pilots to test the premise of a show on audiences ahead of launch... What can marketers take from this? Testing concepts or asking for input can set you up for success. Where could you test a concept or ask for input: 1. Ask your team on the retail floor 2. Ask people in other departments: retail, inventory, people 3. Go through competitor reviews 4. Look at your current reviews 5. Send a survey to your existing customers 6. Listen to prospects on social media/split test What did I miss? #Marketing #Cannabis #Retail

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/dBGV5Szp

Continuning my decades-long complaint about TV pharma ads with the latest ripple from advertising agencies: tv spots that only mention an acronym and never define the illness! Watch what I have to say and please comment!

🏈 Super Bowl 2024 is almost here, and you know what that means - epic commercials! But what's the secret sauce behind a successful Super Bowl ad? 🤔 Check out this article from EDO to uncover the strategies that make these ads stand out from the crowd. Are you ready for the big game? What's your favorite part of Super Bowl Sunday? Share your thoughts below! #SuperBowl #TaylorSwift #swifties #footballpuristhere #NFLisJustABusiness

You down with OPM? Yeah you know me! Do not do Programmatic or digital display ads if: - you have under 10k monthly unique visitors to your site - have under 1000 customers (used for lookalike audiences) Here’s what you do: use other people’s money For my retailers - Hit up your brands and run co branded ad campaigns. Split the costs or have the brand pay for the campaign and feature their products in the ad and run it to the product page on the site. Newark in the house. Jersey in the house. #cannabis #digitaldisplay