Technical SEO Specialist at Experian, author and owner of Green Fingers blog, and Author of 'Mastering ChatGPT: for Marketers, Content Writers and SEO Professionals'
Imagine a future when ads are served to a device connected to your TV via an HDMI port. So whenever you switch to a game console, a Blu-ray player, a cable box, or even another streaming device you are served ads (that you likely can't choose to skip or block). If you don't agree to this service you could be locked out of your own HDMI port, and you cant even change the HDMI input. Or where a remote TV control app on your smartphone serves you a 1-minute ad before you can use it. Sound dystopian, right? Needing to do a hostage negotiation with your television is annoying—enraging, even—but it is only a small indignity. Much worse would be other real world applications, such as Tesla changing the life of your car battery or shutting down the engine remotely. Worse is the creeping sensation that it has become standard practice for the things we buy to fail us through subtle, technological betrayals. A little surveillance here, a little forced arbitration there. Add it up, and the real problem becomes existential.
