Managing director of public research institute Rudolfovo Novo Mesto, full professor of mathematics at University of Ljubljana
This applies well also to non-industrial sectors.
Full room of creative mindset and great experiences in the field of innovation. Loved it. 1st Product management conference by Akademija Finance and Primož Hvala embraced it. I have shared my deep insight into product innovation through 7 most common mindset hurdles. 1️⃣ "We are experts in our field. We know the market well." 👉 The better our product understands the consumer, the higher added value it will achieve. 2️⃣ ''Creativity comes as a surprise of creative people''. 👉 Idea creation should be a structured process that supports the development of successful products. 3️⃣ „Just do it.“ 👉 The better initial project briefing and planning the lower the risks and development costs. 4️⃣ „Design management?“ 👉 Ambitious companies should manage design effectively. Design management strives for multidisciplinary collaboration through the filter of user satisfaction and business efficiency. 5️⃣ "We've been doing it this way so far, and it worked." 👉 Growth of the company should be supported by adapted processes, tools, and culture. 6️⃣ "We have skilled people. We can start the project." 👉 The chemistry within a team is as important as the competencies of its members. 7️⃣ "We launched the product. We have finished the project." 👉 The tangible part of the customer experience only begins with the product launch. #innovation #designmanagement #productmanagement