Jani Hartikainen’s Post

I just read this insightful article on Marketing Dive about Netflix's latest move to handle upfronts with in-house ad tech and new measurement partners. While this innovation showcases Netflix's commitment to staying ahead in the competitive streaming landscape, it also highlights a significant challenge: the evolving consumer preference for ad-free experiences. As viewers increasingly choose subscription-based, ad-free TV options, Netflix's ad-supported model could face resistance. This trend poses a potential threat to Netflix's growth, as it navigates the delicate balance between ad revenue and maintaining a premium user experience. The future of streaming may very well hinge on how effectively platforms can innovate while keeping consumer preferences at the forefront. #StreamingWars #Netflix #AdTech #ConsumerTrends #MarketingDive Read the full article here: https://lnkd.in/gU-vxjCW

Netflix's latest Upfront success signals a shift in the OTT landscape. With 150%+ growth in upfront ad sales and expanded programmatic capabilities, we’re seeing a blend of tech, content, and advertising like never before. But is this the direction OTT should be heading? Is user experience still paramount, or are we edging closer to a content experience shaped by ads? And as Netflix partners with giants like Google, who's gaining more from this evolution? Are we witnessing OTT gradually mirroring traditional TV? Share your thoughts—how do you see the future of streaming? https://goo.gle/3XbZjHJ

🚨 Big news for advertisers and viewers—virtual shopping while streaming is officially here, and it's ushering in a new era of crafty advertising strategies. With Netflix and Google joining forces for this season of "Emily in Paris", we're likely to see more innovative and interactive ways to shop while we watch in the not-too-distant future. As WEB 3.0 approaches, we'll be curious to see how this all unfolds! #streaminginnovation #interactivemarketing #virtualshopping https://lnkd.in/eMbqpwRr

🍿 Netflix's Plot Twist: From Netflix and Chill to Netflix and Bill 💰 Netflix is rewriting its own script in the streaming wars. Here's the latest: Programmatic Advertising: Netflix opened its ad inventory to The Trade Desk, Google DV360, and Magnite, joining Microsoft as key programmatic partners. Future Plans: Netflix isn't stopping there. They're developing their own proprietary ad-tech platform, set to launch in 2025 after tests in Canada. #NetflixAds #AdTech #StreamingWars

NETFLIX AD SUPPORTED TIER - 23m maus - "customers on ad-supported plans, 85% are streaming on the platform for more than two hours per day." - So, that's roughly 1.1 billion hours of content a month (assuming an average of AT LEAST 2 hours per day). - Let's say half of those hours are eligible for ads, or 586m hours per month - Go with a $35 CPM and 4 ads per hour - That's $20m a month in potential revenue? - Sub cost with ads is $7 per month and is $15.50 per month. - If 6m of the ad tier subs previously had the higher tier (and that numbers accounts for general churn), that's a month decrease in sub revenue of $51m Someone let me know if I messed up my math or can think of better assumptions here. Good growth here, more gap to close. Amaon's ad tier launches in a few weeks, how that will impact demand and pricing for Netflix?

The streaming heavyweights are gearing up for fierce advertising competition. Netflix has announced it will be “launching its own advertising technology platform only a year and a half after entering the ads business.” Netflix has been touted as the adless go-to movie streaming service for years. But we’ve seen a shift into more live content for the platform and this ad server move indicates more to come. This will be interesting to watch play out, to say the least. #Netflix #AdTech #Advertising #Streaming

Another juggernaut enters the rate cut race. Netflix has dropped its ad prices to below $30 CPM, joining The Walt Disney Company+ and Hulu in lowering costs. This means you can now reach wider audiences more affordably on premium platforms. Amazon Prime Video's upcoming ad-supported tier, priced at $30-$35 CPM, is also adding to the competitive landscape. These price cuts are a game-changer, offering you more opportunities to create highly effective, targeted campaigns with better ROI. The streaming ad market is evolving fast, making it the perfect time to optimize your ad spend. #StreamingAds #Netflix #Disney #MediaBuying #AdTech #DigitalMarketing

Why Netflix's recent move on creating self Ad servers is spreading all over the internet. As streaming continues to dominate the entertainment landscape, Netflix's ad tech platform positions the company as a major disruptor in the industry. Advertisers, get ready to elevate your brand and captivate highly engaged audiences through the power of streaming TV placements. 🌟This is a pivotal moment for both Netflix and the advertising world. Buckle up and embrace the future of targeted, data-driven advertising on the world's leading streaming platform. 🚀 #digitaladvertising #Netflix #Futureadvertising https://lnkd.in/gSEVwkxY Do share you thoughts, comments.

A smart move by the streaming giant. As evident by recent box office reports where big tentpole movies are not delivering good cinema box office outcomes like they use to. Cinema viewers still prefer to wait and watch thier favourite movies on streaming services therefore increasing the potential for ad tech revevue for the streaming services. Couch viewing has taken over seat viewing. But the questions are, will it be sustainable in long run, will consumers continue to pay for multiple streaming services, will adding more ad layers keep the experience consistent as it used to be.... Well I am intrigued to see the future... #adtech #netflix #media #advertising #consumerexperience #streaming https://lnkd.in/gJyPpPQ6

Considering that the future of streaming will heavily depend on ad revenue, it's logical to take control of your ad ecosystem by developing your own ad server. Netflix is likely to conduct numerous experiments with its ad server, which makes it fascinating to observe. #netflix #streaming #ott #adrevenue