Janice Gassam Asare, Ph.D.’s Post

This article illustrates an important truth: These awards shows aren't exactly about who's a better singer/performer/entertainer. They're about branding. Say what you want about Taylor Swift's music, but no one can deny that her marketing and social media success are off the charts. So, what is it that gets you a Grammy? Maybe it's a strong POV in all your work. Maybe it's great artistry. Maybe it's the cultivation of a brand that resonates with a wide array of people. #Grammys #TaylorSwift #Branding #Marketing

Exciting news! Learn the true meaning behind The Who's iconic song "Won't Get Fooled Again" in our latest blog post. Dive into the timeless classic and uncover the significance of "Meet the new boss, same as the old boss." Discover the story behind the song that rocked the music world in 1971. Click the link to read more: [Meet the New Boss, Same as the Old Boss - The Who Song](https://ift.tt/Zp6XftJ)

🎶 Reflecting on the 2024 Grammy Performance: Honoring Tradition while Embracing Innovation 🎤 Last night's Grammy performance featuring Luke Combs and Tracy Chapman showcased the beauty of collaboration and the importance of paying homage to musical pioneers while carving out your own unique path. In their performance, we witnessed a seamless fusion of Chapman's timeless classic "Fast Car" with Combs' contemporary sound. It was a reminder that we can learn so much from those who paved the way before us, while still infusing our own style and personality into our craft. As professionals, we can apply this principle to our own careers, whether in music or any other field. By studying the successes and failures of those who came before us, we gain valuable insights and inspiration that can help us navigate our own journey. At the same time, we must never lose sight of our individuality and the unique contributions we can bring to the table. So here's to embracing the wisdom of the past while fearlessly forging ahead with our own creative vision. Let's continue to learn from the legends and legends-in-the-making, honoring their legacy while writing our own chapter in the story of music and innovation. 🌟🎶 #Grammys2024 #MusicalInspiration #Innovation #Legacy #Collaboration P.S. Who else LOL'd at Jay-Z's "When I get nervous I tell the truth" comment?? 😂 P.S.S. 📸 Cred: @NYT

New Post: Recording Academy Membership Report Finds 66% of Grammy Voting Body Has Joined Since 2019 - https://lnkd.in/g2BsNTu4 - On Thursday (Oct. 3), one day before first-round voting opens for the 67th annual Grammy Awards, the Recording Academy released its 2024 Membership Report. The most eye-popping statistic: 66% of the current Grammys electorate has joined since the Recording Academy introduced its new membership model in June 2019. Under that model, the academy invites large new member classes to join, with an eye on boosting the numbers of women, people of color and people under 40 in the academy. Thus, the voting membership that delivered album, record and song of the year to Adele in 2017 and those same three awards to Bruno Mars in 2018 is much different today. We started to see a shift in voting patterns in February 2019, even before the new membership model was introduced, when Childish Gambino’s “This Is America” became the first hip-hop hit to win record or song of the year. (It won both.) That same year, Kacey Musgraves’ Golden Hour won album of the year. Related Harvey Mason Jr. Re-Ups With Recording Academy for 4 More Years as CEO 10/03/2024 Since 2019, approximately 8,700 creators have become voting members of the Recording Academy. Of that total, more than 2,000 joined just this year. There are now more than 13,000 total voting members, according to the Academy. Other key takeaways from the report include: Boosting Numbers of Women In 2019, the Recording Academy set an ambitious goal to add 2,500 women voting members by 2025. With a year to go, the Academy has already surpassed this goal, adding more than 3,000 women voting members.  Since 2019, the percentage of women voting members has grown by 27%. Increasing Racial Diversity The Academy reports that the percentage of people of color has grown by 65% since 2019 among voting members. Since 2019: The percentage of Black or African American+ members has grown by 90%. The percentage of Hispanic or Latin+ members has grown by 43%. The percentage of  AAPI+ (Asian American or Pacific Islander) members has doubled, reflecting a 100% increase. The current voting membership, counting the new voting members added this year, is 49% white or Caucasian; 38% people of color; and 13% prefer not to disclose or unknown. That “people of color” slice breaks down like this: 19% Black or African American+; 10% Hispanic or Latin+; 4% Asian or Pacific Islander; 2% prefer to self-describe; and other smaller slices. The current voting membership is 66% men; 28% women; 6% prefer not to disclose/unknown; and other, s

Check out this insightful blog post delving into the meaning behind the iconic Black Sabbath song, N.I.B. Discover how the band's unique style revolutionized rock and roll music, making an unmistakable impact on the industry. Gain a deeper appreciation for this classic song by visiting the link: https://ift.tt/iySuPKx

Jay-Z taking a data-drive approach to question bias in the Grammy Awards voting process. 📊🫶🏽 While I must admit to being (positively) biased when it comes to Beyoncé, the data speaks volumes. 🏆 Jay-Z drew attention to the fact that Beyoncé, despite winning more Grammys than anyone, has never been awarded Album of the Year. 👉🏾 “So even by your own metrics, that doesn't work. Think about that. The most Grammys; never won Album of the Year.” Metrics are powerful, but they must be analysed and acted upon to drive change. Otherwise, they merely expose gaps and inaction. Metrics also empower others to hold institutions accountable. As Jay-Z so brilliantly did - using his acceptance speech to spotlight bias at the Grammys. #Music #Diversity #Bias #Data #musicbusiness #Grammys

📢 ELITE CEOS TESTIMONIAL 📢 Prior to Elite CEOs, Daniel was charging low ticket for his business in the music industry. Just by learning the high ticket process with us, he was able to double his revenue! Hear more about his story below👇

📰 Interesting Insight: Aging rockers play on and the networking never ends among royals, politicians, and CEOs. 🔍 Insights: - Aging rockers continue to perform and connect with influential individuals from various fields. - The networking culture remains vibrant among royals, politicians, and CEOs. - This article sheds light on the enduring influence and connections of rock musicians. 💡 My Observations: It's fascinating to see how the world of music transcends generations and continues to bring people together. The ability of aging rockers to maintain their influence and network with prominent figures is a testament to their enduring appeal and the power of music to bridge divides. 🤔 Question: How do you think the networking culture in the music industry impacts the broader business landscape? Share your thoughts! #MusicNetworking #InfluenceMatters https://lnkd.in/ecGj5bhq

Everything worthwhile takes time. On my way back from choir rehearsal on Thursday evenings, I often catch Bob Harris’s country music programme, on Radio 2. I have an eclectic taste in music. To me, country music is life personified: songs written from the heart and soul, digging deep on true life experiences. Recently, Bob played music by an artist who had taken 10 years to crack the Nashville country music scene. Just before she had her big break, she was about to give up and head back home to Kentucky. 10 years to crack Nashville. 10 000 hours to reach mastery. Everything worthwhile takes time and it takes time because we have to build our own ecosystem of connections, interactions and progressive momentum. If our business expansion plans involve promoting our proposition to strangers, then it is going to take time and persistence. Our ecosystems need to be built. Many people give up on an idea too soon, leaving opportunities for others. Perhaps some do this because their personal circumstances change, which is unfortunate. However, many give up because they thought their idea would take off immediately and become disillusioned when it didn’t. “Success is not the absence of failure: it’s the persistence through failure.” – Aisha Tyler. Thank you for reading. Have a great week! #MarketingSuccess #SalesSuccess #Persistence

The Music Industry Shakeup: A Reflection on Power Dynamics in America In a tumultuous week that shook the music industry to its core, we witnessed a series of events that highlight the persistent power imbalances in American society. Here's a breakdown of what transpired and its implications: 1. Atlantic Records dropped 59 prominent artists in a sweeping move that sent shockwaves through the industry. 2. Ahmir "Questlove" Thompson, co-founder of The Roots and influential figure in Hip Hop, was reportedly detained and placed on suicide watch, though exact details remain unclear. 3. A wave of resignations followed, primarily involving long-standing Black executives across various music labels. 4. Sean Diddy Combes the King maker of Hip Hop , was arrested and remanded in custody, with bail denied twice by Federal Justices . These events serve as a stark reminder of the power structures that continue to dominate not just the music industry, but American society as a whole. It underscores that despite progress, control over key economic and cultural institutions remains largely in the hands of White America. This reality calls into question the rhetoric of figures like Donald Trump and Elon Musk, who often stoke fears about shifting power dynamics. The truth is, the established power structures remain firmly in place, regardless of who occupies positions of visible leadership. For the African American community, this setback represents another missed opportunity for advancement and equal representation in a major cultural and economic sphere. It suggests that true equity and power-sharing in American industries may still be decades away. As we process these events, it's crucial to consider their broader implications for racial equity, economic power, and cultural representation in America. #MusicIndustryShakeup #PowerDynamics #RacialEquity #AtlanticRecords #HipHopCulture #AmericanPolitics #CulturalRepresentation