Janney Montgomery Scott LLC’s Post

At Bloomology, we believe that personal branding is more than a catchphrase or a trend —it's the science of showcasing your authentic self. Grounded in psychological, sociological, marketing, and economic theories, our approach empowers Black and Brown women to unlock their zone of genius, elevating their presence and curating a brand that resonates deeply and authentically. Don’t miss out on the opportunities that a Personal Brand can bring you. Start building your Personal Brand and own your story. Follow us for more Personal Brand Insights and Inspirations #personalbrand #personalbranding

“In business, creativity has become essential. This is because everything else has become a commodity available to everyone.” - Edward de Bono. In today’s business landscape, standing out has never been more crucial. With so many choices available to consumers, it’s essential for brands to be distinctive and reflect their business strategy. "Your brand is not just a logo or a name, it’s the face of your strategy, the voice of your values, and the heartbeat of your business." In my latest Business News article, I explore how businesses can break through the noise by creating a distinctive brand presence that is deeply connected to their business strategy. Learn how adopting a broader visual language can future-proof your brand and help you thrive in a crowded marketplace. If you would like to read the full article from your inbox, please feel free to reach out to me. www.catobrandpartners.com #branding #strategy #business #perth #catoperth #retail #perthbusiness #wabusiness #businessgrowth #local #brandingperth #catobrandpartners

Behind the paywall there’s some great stuff here…. Gap has been all over my LinkedIn FYP these last few days which to me is an indication they are working there way back into the hunt. To Danny Weisman’s point - this isn’t always about “impressions” but rather impressions with purpose. I’m old enough to remember you went to GAP for quality clothing that felt great on and held up to weekly washing. Should be a great lesson in how brands & media now more than ever need to work in tandem. Something Steven M. and I with our consultancy Moy & Halter often are talking extensively to or are listening in on brand marketers with great insights like: Diana Haussling, Vinny Rinaldi, Alyson Griffin, Casey Hurbis, Dave Kersey and Sri Rajagopalan about. What’s your opinion on how creatives and media strategy teams can better align through the planning process? Leave an opinion below 👇

It's time to transcend the manufactured realities peddled by corporate logos and "values". Ethical merchandising is one of the most powerful tools for building an authentic brand identity. Creating merchandise that concretely embodies your true values and mission—through sustainable sourcing, worker protections, community empowerment, and more—is the ultimate expression of who you are. It's not just merch, it's activism you can wear on your sleeve (sometimes literally). Check it out. 👉 https://bit.ly/48UEJ1i

Dive into the psychology behind Accuair’s branding with President Alice Bell in 'Why the Colors?'. 🎨 Each hue is chosen to inspire success and growth. Learn more at https://lnkd.in/e-33bMmJ #AccuairInsights #BrandingPsychology #titleservices

“They sold stuff, rather than identity.” This is what it’s all about. The front page article in the WSJ today is about The Gap, which - if it’s not a case study for why brands exist, I don’t know what is. At the end of the day the companies that win sell an identity rather than stuff. And it is the role of creative, but also media, to develop, nurture and display that identity in the wild. So when your agency tells you that an ungodly amount of display banners are necessary to succeed… …think about if that’s the identity you’re ready to display to the world. That’s it. That’s the post. https://lnkd.in/eAHty7U9

Ever wondered how we got our name? This is it: a numberplate That's right. When we were renaming and rebranding in 2016/2017, we wanted a name that would afford us the freedom to be and do anything, rather than something that might pigeon-hole us into a sector or niche. But we couldn't come up with anything. Then, one day in late summer, Lee Petts was walking to his car during the 'golden hour' and while looking at the numberplate, the last three characters stood out. The rest is history. We renamed to 52M Consulting Ltd, with 52M as our brand name. However, after a few years, we felt it looked way too stuffy and 'corporate', and so we refreshed it to give it a much more energetic, fun vibe that is better suited to who we are and how we do business, with the Fifty2M brand identity born in 2021. So, that's the origin story of our business name and brand, your turn! #Branding #BrandIdentity #BrandMarketing

Unlock the canvas! Let your employees showcase their ink because vibrant brands are made of diverse stories. Here's why embracing tattoos can add a splash of personality to your brand: 👽 Authenticity Amplified: Allowing tattoos fosters authenticity. It shows that your brand values individuality, creating a genuine connection with both employees and customers. 🔫 Cultivating a Creative Culture: Tattoos often tell unique stories. By letting employees display their ink, you foster a creative environment where diverse backgrounds and experiences contribute to an innovative company culture. 😎 Humanizing the Brand: Tattoos humanize your brand. They reveal the personal side of your team, making your brand more relatable. Customers connect with real people, and tattoos are a visual expression of that authenticity. Let the ink flow, let the stories show 🦾🚀 #tarroqagency #strategicbranding #stellarbrand #brandingstrategytips #business101 #branding101 #tattoosociety #brandvibrancy #embraceindividuality

Here’s the most common mistake brands make when partnering with ambassadors: They haven’t defined their core brand values. At Free Fly Apparel, they center their brand around a love for water activities. But more importantly, they look for partners who embody values like: → Humility → Simplicity → Not taking themselves too seriously This really resonated with me and how we approach community-building at Cobble Hill. We may not be selling apparel, but the same principles apply. It's about aligning with people who share our values and way of being. By leading with shared values, you'll attract the right partners organically. Your community will grow naturally, bonded by a common purpose and passion.

I find this phenomenon so very interesting, I may have to change the color of my transition lenses? Worth exploring as Business Insider thought to share. Wondering what type of case study a business school will run this Fall related to sunglasses 👓 @ Sun Valley, and who can forget the ongoing discussion on the merits of business school. Keep learning. https://lnkd.in/ekPzksM5