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Where do we stand in the aftermath of Google and Yahoo's sender requirement changes from 2024? ❓ Stripo's Alina Samulska-Kholina has a new article discussing this in depth with insights from industry figures including Holistic's own Kath Pay! Read it here: https://bit.ly/4jsuTdh #emailmarketing #emailindusty #emailgeeks

I've recently spoken with a lot of marketers concerned or having challenges with deliverability - a huge topic in recent times with updates from Yahoo & Google, an increase in Spam filters, as well as various devices contributing to skewed open rates, Our 'Ultimate Guide to Email Deliverability' simplifies the essentials, ensuring your year starts strong: in the inbox, not the spam folder. Download the guide here: https://soamp.li/kQuA #EmailDeliverabilty #Google #Yahoo #BeyondEmail

Google has strict new spam rate requirements that went into effect in February. If a company has a spam rate of 0.3% or higher, Google will automatically block all emails from that organization. As a developer, Tom Whitten has helped several companies protect (and repair) their email reputation, and he’s sharing tips on how businesses can improve email credibility and deliverability in a new episode of Constant Variables. Check it out at constantvariables.co #emailmarketing #emailreputation

Struggling with emails hitting spam? Google Postmaster Tools has your back. It’s a free tool that helps you track spam rates, domain reputation, IP reputation, and more—all in one place. Setup is simple: 1. Log in at postmaster.google.com. 2. Add your domain. 3. Verify it with a DNS TXT record (your domain host can help). That’s it! Start seeing insights to keep your emails landing in inboxes. No cost, no hassle.

Google has just updated how spam complaints are interpreted in the Google Postmaster Tool, making it easier to check if newsletters comply with sender policies. Currently, the spam complaint rate must stay below 0.3%, meaning only 3 out of 1,000 recipients should mark your emails as spam. The new graph shows two lines: yellow for the recommended threshold and red for policy violation. Everyone now must ensure that the spam rate stays below the red line. Thank you Top Deliverability for bringing this update to my attention yesterday! #GooglePostmaster #Gmail #EmailDeliverability #Spam #EmailMarketing #Newsletters #GoogleYahoo #Abuse #Postmaster

Are your emails getting lost in the sea of spam? Google's latest update is here to change the game. Starting just a few weeks back in April, Google has been cracking down on unwanted mass email blasts to ensure users see more of what they want- and less of what they don't. 🚫 Bulk senders are now facing higher message rejection rates unless they are following the new Gmail guidelines. Plus, there's a push towards easier unsubscribe options in all commercial messages by June 1. ✉️ Remember, these changes impact emails to personal Gmail accounts from senders pushing out at least 5,000 messages a day. 📊 Confused? Don't worry. The Janice Christopher Marketing Agency is on top of it! We're here to ensure your emails not only comply with these new standards, but also stand out in the right inbox. Say goodbye to spammy setbacks and hello to meaningful engagement with your audience. 💌 hello@janicechristopher.com 📱 (203) 903-1070 🔗 www.janicechristopher.com #GoogleUpdate #SpamEmails #MarketingAgency #NewHaven #MarketingSolutions

Here is what Google and Yahoo now require of incoming emails in order for them to be received. Read more 👉 https://lttr.ai/AZtV2 #GenerativeAiTools #ConvincingEmails #BusinessCommunication #MawazoMarketing #PartTimeCMO #OnlineMarketingStrategy

Are your emails getting lost in the sea of spam? Google's latest update is here to change the game. Starting just a few weeks back in April, Google has been cracking down on unwanted mass email blasts to ensure users see more of what they want- and less of what they don't. 🚫 Bulk senders are now facing higher message rejection rates unless they are following the new Gmail guidelines. Plus, there's a push towards easier unsubscribe options in all commercial messages by June 1. ✉️ Remember, these changes impact emails to personal Gmail accounts from senders pushing out at least 5,000 messages a day. 📊 Confused? Don't worry. The Janice Christopher Marketing Agency is on top of it! We're here to ensure your emails not only comply with these new standards, but also stand out in the right inbox. Say goodbye to spammy setbacks and hello to meaningful engagement with your audience. 💌 hello@janicechristopher.com 📱 (203) 903-1070 🔗 www.janicechristopher.com #GoogleUpdate #SpamEmails #MarketingAgency #NewHaven #MarketingSolutions

How to track open rate without landing on spam? Have you ever noticed that emails with links often end up in spam? The image I’ve attached shows what happens when you include any links in your email. This is because Google uses an invisible pixel to track opens. When your prospect opens the email, the pixel reports it as “opened.” However, recent updates have made these pixels more likely to trigger spam filters. That makes your emails to land in your prospect’s spam folder. So, what can you do? Option 1: Stop using open tracking – but this leaves you without data. Option 2: Use ReachInbox’s new feature! They’ve developed a solution that allows you to track opens without landing in spam, even when using tracking pixels. —— If you found this helpful, share it with someone who could benefit! #opentracking #coldemail #reachinbox

Pop quiz: if your spam complaint rate exceeds ____%, Google could block your emails.   0.1% 0.2% 0.3%   Drop your answer in the comments.   Bonus: what is Google and Yahoo’s new equation for calculating your percentage of spam complaints?   (Hint: it’s stricter than before.)   If you want the scoop on Google and Yahoo’s new sender requirements, check out deliverability expert Cheryl Rerick’s webinar. Get in touch with her for access: https://lnkd.in/g-BrDYQr   I’ve watched a handful of webinars on Google and Yahoo’s new sender requirements, but none of them went as deep as Cheryl’s. It’s a must-see if you want to ensure your email offers get seen.    #deliverability #google #yahoo