Janvi Morzaria’s Post

🌐 As we dive into 2024, global concerns like conflicts, inflation, climate change, and AI are reshaping consumer behaviour and brand preference. Brands must be ready! Get insights on how to leverage Expectations, Context, and Empathy to succeed! 🚀 #Ipsos #Branding #Marketing #BrandSuccess

Understanding Your Customer: Beyond the Basics Our lifestyles, content consumption patterns, and societal challenges are in a state of constant change, reflecting the hyper fast-paced nature of our world. This reflects on to the content we consume, how we consume, react and shift our behaviour patterns From some consumer being climate anxious, to others hyperfocused on consumerism, to others going off the grid What underlies such disparities in thought, emotion, and behavior? It is intricately tied to our consumption habits, geographical contexts, and individual perceptions. Recognising this baseline premise underscores the importance of delving deeper into understanding your consumers Doing so not only provides valuable insights but also empowers businesses to effectively guide consumers towards making informed choices and fostering personal growth without coming off as sale-sy, boring or too heavy! Get in touch with me if you're looking to understand your consumer better and build a brand strategy from there. #consumerinsights #consumerbehaviour #sustainability #CI #consulting

🌐 As we dive into 2024, global concerns like conflicts, inflation, climate change, and AI are reshaping consumer behaviour and brand preference. Brands must be ready! Get insights on how to leverage Expectations, Context, and Empathy to succeed! 🚀 #Ipsos #Branding #Marketing #BrandSuccess

🌐 As we dive into 2024, global concerns like conflicts, inflation, climate change, and AI are reshaping consumer behaviour and brand preference. Brands must be ready! Get insights on how to leverage Expectations, Context, and Empathy to succeed! 🚀 #Ipsos #Branding #Marketing #BrandSuccess #IpsosinSwitzerland #2024 #Insights

In the aftermath of the #SuperBowl, an event synonymous with coveted advertising, this week's #foodforthought continues to examine the pervasive influence of #consumerism on our thoughts and values. Over 123 million people watched the game this week, which is one of the most commercialized events in the world and perpetuates a culture of #materialism and excess consumption. I asked #AI to generate an image of an average American consumer, with pretty stereotypical results that are both funny and quite sad. I want to discuss the role that #media plays in driving consumption, which has become more powerful as #algorithms and #data now drive #advertisements and increasingly shape (and homogenize) our thoughts and values. Moreover, our addiction to consumption serves as a distraction from pressing global issues such as the #climatecrisis, #socialinequality, and #poverty, while concomitantly increasing all of these problems (generating waste, exploiting labor and natural resources, polluting + energy consumption, driving unequal social status, etc.). Anthropologist Thomas Reuter explains how this reality continues to prevail around the world: "our knowledge of alternative ways of living is declining as cultural diversity is eroded by neoliberal development and the spread of a homogenized, media-driven, global consumer culture." 👉 Consumer culture promotes profit over sustainability, people, and principles, but it has been a very effective method to placate populations, distracting them from real issues while offering a faulty path to #happiness. For the future of the planet and social well-being, we must explore alternatives ways of living in which consumption plays a much more limited role. This week's #FoodForThought encourages reflection on the following: 📺 How many advertisements do you encounter daily? 🛒 To what extent are your goals and values influenced by consumerism? #sustainability #consumerism #culture #media #climatejustice #criticalthinking #environmentaljustice #socialjustice #socialmedia #marketing #advertising

As part of our '20 years of Sense' series, the Futures Lab team have observed the changing landscape of #experiential, in particular how brand behaviour has evolved and pivoted within a rapidly changing world, amidst new audiences with changing priorities and interests. This has uncovered some clear themes and trends. Here's number one: '𝗧𝗵𝗲 𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗿𝗶𝘀𝗲 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱 𝗵𝗲𝗿𝗶𝘁𝗮𝗴𝗲'. Stay tuned for more. #MakingBrandsBrighter #ExperientialTrends #20YearsofSense

Consumers today care about brands that are eco-conscious, but how do you communicate your sustainability efforts without sounding fake? No worries because our blog got your back with some tips on how to integrate your efforts into your brand story in a way that resonates with your audience! https://lnkd.in/e9-fc8QB #SustainableMarketing #CommunicateYourSustainability #BrandStorytelling #BuildingTrust

The macro trends affecting consumer behaviour are as wide and diverse as climate change to feeling valued. This is a snapshot into our first greenprint of the year: Socially led growth in 2024 🌳📗 This is just the tip of the iceberg. For more in-depth macro trends and takeaways that you can use in your brand comms to supercharge your social growth in 2024, download the full report here 👉 bit.ly/499Jncf #thetree #SociallyLedGrowth #SociallyLed

Five global consumer trends to leverage your marketing ideas The world is changing but megatrends still support marketing creativity. We heard a lot about techno trends over these last years but the booming technologies and global disruptions like covid only accelerate the core evolution of thoughts, values and behaviors. There several kinds of megatrends. Some are emerging like new feminism, animal wellbeing, retailtainment. Some are mature like green issues, the "me" society, social sharing. In this video I talk about 5 trends that are well established and still growing and can lead to new marketing ideas: 1-Convenience 2-Indulgence 3-Transparency 4-Nostalgia 5-Status Be inspired ttps://https://lnkd.in/e_cqb39X

Consumer habits are shifting faster than ever, and brands need to stay ahead of the curve to remain relevant. We're seeing a massive wave of conscious consumers who care about sustainability, transparency, and authenticity. This isn't just a trend; it's a fundamental change in how people make purchasing decisions. The opportunity here is enormous. By genuinely connecting with these new consumer values, brands can build deeper, more meaningful relationships with their audience.