Japan's wealth is a gift and a curse to its startups.
Here's what Ikuo Hiraishi, founder of DreamVision has to say:
"Japan’s large, wealthy domestic market (the third in the world, in GDP terms) gives Japanese startups a ready supply of high-purchasing power customers.
Unfortunately, the supply is so large that in many cases, it doesn’t make rational sense for a Japanese startup to expand internationally.
This hurdle is amplified by another factor. In 1999, Japan’s stock market launched its so-called “Mothers” section (now known as Growth Market). The latter enabled smaller-cap startups to list, benefiting from softer listing requirements. It worked well. Too well maybe. Around 300 Japanese startups are listed on the Growth Market today.
The Growth Market incentivizes relatively small but growing Japanese startups to go public early. This is attractive to founders for two main reasons: the ability to cash out, and the ego boost from publicly listing one’s company.
It is also a boon for venture capitalists, making it easier to get a liquid return on investment.
These early exits can reduce founders’ global ambition as they fail to see the point of potentially discomforting foreign forays. Even if the company wished to grow abroad, prolonged Japan-centric operations could lead to the product’s “Galapagosization”, rendering it incompatible with non-Japanese audiences.
One might wonder why this issue hasn’t affected Japan’s original corporations, which have evolved into undeniable global successes.
Part of the reason may sound counter-intuitive: selling hardware internationally is relatively easier if the products are excellent. Translating the TV or the car’s instruction manual is an easy way to boost sales abroad. Of course, an effective marketing strategy is also essential.
Software, although easily distributed, contains a myriad of discreet cultural specificities that are harder to decipher and amend as one expands."
Read Ikuo's full Realistic Optimist op-ed here: https://lnkd.in/gntcN3vS
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