Japjot Singh Sabharwal’s Post

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Assistant Manager at ASBS & Co

Hello everyone! Recent news, Adani group & icici bank launches co-branded credit card with airport lined benefits. The Adani one app launched in Dec 2022 serves as a digital platform for booking of tickets, accessing airport facilities, etc. There are quite a few cobranded credit cards already existing in market by various banks. There are a lot of benefits for both the parties as it helps banks to expand their customer base with co-branded card customers and helps the cobranded partner to scale their services with credit card of partner bank. Additionally the banks has an agreement with the cobranded partner which prescribes the payout needs to be given to the cobranded party by the bank on acquisition, spends, joinining fees basis the agreement. What’s your view on this? #creditcards #learnings #icicibank ASBS & Co eMSME CA Ankush Jain Seemit Jain CA Bhumi Jain.

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