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A Human Being, Just Like You | Championing Compassion, Interconnectedness, and Equity with a People-Centered Approach through B Corps, Net Positive Action, and Love | Advocate for Inclusion, Regeneration, and Justice

We all have parts of this world that we love to visit, and we would do so every year if we were able.  Yet our climate is changing and its significantly changing the areas we love and the lives we lead in more ways than we may realize. This summer, I visited Lassen Volcanic National Park, which is referred to as a mini-Yellowstone, with smaller crowds and hydrothermal/geological wonders caused by the existence of every type of volcano (4 actually).  We stayed at the Highlands Ranch Resort, which was lucky to survive the 2021 #DixieFire that burned 70% of the National Park, 1 million acres & caused over $1 billion in damages.  This fire began when a tree fell on a power line and became supercharged by the conditions from #climatechange. Yes, the fire itself has forever changed the landscape (as you can see in this video); wiped out several communities such as Greenville, Canyondam, and Warner Valley; increased air pollution in neighboring states; and destroyed the homes of local people and wildlife.  But it also caused significant financial harm to businesses that rely on the outdoors.  Highlands Resort was forced to close and even when it reopened, tourists were scared away during peak season. Worldwide, #tourism is experiencing higher temperatures that scare travelers away, peak seasons are shrinking, and the frequency of storms, floods, #wildfires, destructive events, & unsafe #airpollution are increasing.  For industries with large #supplychains, resources are disappearing or becoming scarcer, and this leads to price increases and delays.  It also has allowed for certain businesses to falsely blame supply chains for inflating their prices, which you can see by their increased profits and your difficulty in balancing your personal budget. For local #economies, it can mean lower taxes collected from business creating budgetary shortfalls and cuts to important and desirable programs. Sometimes we think of climate change as only a problem for wildlife, nature, or other people, but if we properly understand it, we see that it impacts every business and all of us. The thing about climate change is that it is not a one-time event.  It’s not like, “oh well it’s happened, let’s just get back to our daily lives”.  It is ongoing, with unpredictable consequences, and will get exponentially worse every year, unless we all become the solution.  The time to act is now and the costs to act are lower now than they ever will be. Spending money to protect what we love & knowing that it will save us money in the future, just makes sense. #california #climatecrisis #people #community #travelandtourism #nationalparks #roadtrip

Jared M. Meyers

A Human Being, Just Like You | Championing Compassion, Interconnectedness, and Equity with a People-Centered Approach through B Corps, Net Positive Action, and Love | Advocate for Inclusion, Regeneration, and Justice

11mo

One of the towns destroyed by the Dixie Fire. The video is from June this year

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Sirena del Mar Andras

🧜🏼♀️ Crafting powerful sustainability brands so they can make waves. 🌊 CERTIFIED B CORP | Sustainable Branding | Creative Director | B Corp Brand Consultant | Speaker | Tai Chi Resilience Coach

11mo

It's not just about the landscape; it's about communities, businesses, and the ripple effects on tourism and life. Climate change isn't a distant woe; it's affecting industries, economies, and personal budgets now. Becoming the solution is not just an environmental necessity; it's an investment in our shared future. The time to act is now!

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