Jari Suokas’ Post

How bald men can help you to sell more? Most customers want to fix an existing problem instead of preventing something that might happen. When a customer has a problem, they look for a solution. And when they find it, they’re more likely to buy it. Let’s take men's hair loss for example. You don't often see serums for preventing hair loss. Instead, you find many products that promise fast hair growth and an end to baldness. A customer is unlikely to purchase an expensive preventive product. Why? Because there's no urgency. But if a customer looks in the mirror and sees receding hairline or bald spots, they suddenly become more interested in the curing serum. Since they want the product more, the customer is ready to pay more to get the desired "cure." Now, all you have to do is figure out who the bald men are for YOUR business.