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Unlocking Critical Business Insights: Providing Access to the Data You Need to Make Informed Decisions

Spot on, James McClain! Incidence rate is a major influence in market research. It directly impacts sample quality, project efficiency, and data accuracy. (https://okt.to/w0xB5W) Want to learn how Dynata can help you achieve higher incidence rates? Let's chat! #marketresearch #incidencerate #dataquality

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🔍 📊 The incidence rate is pretty important in market research yet many still find this concept a bit unclear. James McClain, Director, of Account Management helps to break it down! What is incidence rate? The incidence rate is the percentage of people in a defined target population who qualify for a particular survey or study. In simpler terms, it’s the proportion of individuals who meet the criteria to participate in the research. This can vary greatly depending on the study's type and objectives. Why does incidence rate matter? 1. Sample Representation 2. Cost and Efficiency 3. Data Quality 4. Statistical Significance Read the blog to learn more about incidence rates💡https://okt.to/w0xB5W #marketresearch #incidencerate #dataquality

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